Own the integrated marketing strategy across paid and organic channels, guiding the funnel from acquisition to retention with data-driven prioritization and premium creative leadership.

ROAS-driven multi-channel growth plans across paid media and organic social.
Lead creative, launches, content, and campaigns to maintain a premium brand identity.

Job Description

Responsibilities

Own and execute TopFoxx's overall marketing strategy across every revenue-generating channel.
Develop quarterly, monthly, and campaign-specific marketing plans aligned with company goals.
Build and maintain the company marketing calendar, ensuring every launch, promotion, seasonal campaign, and initiative is strategically planned and executed.
Continuously identify new growth opportunities through customer insights, market research, competitor analysis, and emerging industry trends.
Own the end-to-end customer journey, continuously optimizing every stage of the marketing funnel to improve acquisition, conversion, retention, and lifetime value.
Prioritize initiatives based on business impact, ROI, and long-term growth opportunities.
Lead the overall creative vision and maintain a consistent, premium brand identity across every customer touchpoint.
Review, approve, and provide feedback on all creative assets before publication.
Direct and mentor graphic designers, video editors, photographers, content creators, and other creative contributors.
Ensure every campaign aligns with TopFoxx's brand positioning while driving measurable business results.

Requirements

5+ years of experience in digital marketing, brand marketing, growth marketing, or marketing leadership, preferably within DTC e-commerce or startup environments.
Proven experience leading multi-channel marketing strategies that drive measurable business growth.
Strong understanding of paid media, organic social media, influencer marketing, affiliate marketing, email marketing, SMS, website optimization, and customer acquisition.
3+ years leading creative or marketing teams.
Strong understanding of paid media strategy (Meta, TikTok, Google Ads).
Experience with Shopify, Klaviyo, GA4, Google Tag Manager, and marketing analytics.
Strong creative judgment across video, design, branding, and copywriting.
Experience managing product launches and integrated marketing campaigns.
Excellent analytical and decision-making skills.
Strong organizational and project management abilities.

Topfoxx

TopFoxx is a company owned and operated entirely by a team of powerful, independent women. Although based in Brooklyn, NY, TopFoxx expands its reach all over the globe by not only providing shipping worldwide, but through its partnership with RestoringVision. Through this charitable collaboration, TopFoxx and RestoringVision provide free prescription and reading glasses to those in need, anywhere in the world! Our mission is to provide female empowerment in every aspect of our business. We build a strong internal team of collaborative women, to inspire confidence and professional growth amongst every employee. We build a strong community through our social media presence to cultivate a space where women can build each other up, share stories and inspire each other to be the very best versions of ourselves. We provide products that are diverse, unique and constantly evolving to allow women to express who they are. Every aspect of our business is dedicated to supporting women and eliminating the obstacles that stand in the way of success and true happiness.We are known for our “selfie-friendly sunglasses” by InStyle Magazine, as well as, have been featured on Accessories Magazine, Bustle, and more. In time, we hope to be known as a resource for women everywhere to remember how beautiful, strong, unique and limitless they are.At TopFoxx we believe the future is female, and it all starts with you.

Founded in 2014

Brooklyn, New York, USA

19 employees (5 in marketing)

topfoxx.com

Traffic Signals

Monthly Visitors

29.3K

Monthly Google Ads Budget

$173

Traffic Source Mix

32.8%

Direct

42%

Referral

8.2%

Social

15.1%

Paid

1.6%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size

4 (21% of company)

Median Career Experience

11 years

Median Tenure

6.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Nidha K.

Marketing Director

At the company for 6 years 1 month

Responsibilities

Own and execute TopFoxx's overall marketing strategy across every revenue-generating channel.
Develop quarterly, monthly, and campaign-specific marketing plans aligned with company goals.
Build and maintain the company marketing calendar, ensuring every launch, promotion, seasonal campaign, and initiative is strategically planned and executed.
Continuously identify new growth opportunities through customer insights, market research, competitor analysis, and emerging industry trends.
Own the end-to-end customer journey, continuously optimizing every stage of the marketing funnel to improve acquisition, conversion, retention, and lifetime value.
Prioritize initiatives based on business impact, ROI, and long-term growth opportunities.
Lead the overall creative vision and maintain a consistent, premium brand identity across every customer touchpoint.
Review, approve, and provide feedback on all creative assets before publication.
Direct and mentor graphic designers, video editors, photographers, content creators, and other creative contributors.
Ensure every campaign aligns with TopFoxx's brand positioning while driving measurable business results.

Requirements

5+ years of experience in digital marketing, brand marketing, growth marketing, or marketing leadership, preferably within DTC e-commerce or startup environments.
Proven experience leading multi-channel marketing strategies that drive measurable business growth.
Strong understanding of paid media, organic social media, influencer marketing, affiliate marketing, email marketing, SMS, website optimization, and customer acquisition.
3+ years leading creative or marketing teams.
Strong understanding of paid media strategy (Meta, TikTok, Google Ads).
Experience with Shopify, Klaviyo, GA4, Google Tag Manager, and marketing analytics.
Strong creative judgment across video, design, branding, and copywriting.
Experience managing product launches and integrated marketing campaigns.
Excellent analytical and decision-making skills.
Strong organizational and project management abilities.