Lead media analytics projects from initial business question through analysis, insight development, and client activation.
Translate client objectives and campaign strategies into measurement plans, analytical requirements, and prioritized workstreams.
Serve as a primary analytics partner to client media, marketing, agency, and measurement stakeholders.
Manage project scope, timelines, risks, dependencies, and stakeholder expectations across one or more engagements.
Ensure that media analytics deliverables are accurate, strategically relevant, and connected to clear business decisions.
Identify opportunities to expand client relationships by connecting campaign analysis to broader measurement, customer analytics, and marketing technology needs.
Oversee recurring and ad hoc analysis of media campaigns across paid search, paid social, programmatic, display, online video, connected television, audio, direct partnerships, and offline channels.
Develop weekly, monthly, quarterly, and campaign-level performance narratives that clearly explain what happened, why performance changed, and what should happen next.
Diagnose performance shifts using channel, campaign, audience, placement, publisher, geography, device, funnel-stage, and creative-level analysis.
Evaluate media performance against campaign objectives, benchmarks, forecasts, and historical trends.

Requirements

Approximately 5–8 years of experience in media analytics, marketing analytics, digital analytics, advertising effectiveness, or a related field.
Experience analyzing performance across multiple media channels, such as paid search, paid social, programmatic, display, video, connected television, audio, or offline media.
Experience leading analytics projects and managing or mentoring analysts.
Strong understanding of media metrics, campaign structures, buying approaches, optimization levers, and platform reporting.
Demonstrated ability to move beyond descriptive reporting and develop actionable insights and recommendations.
Experience developing campaign measurement plans, KPI frameworks, analytical requirements, and performance reporting strategies.
Strong understanding of the marketing funnel and how channel objectives and KPIs differ across awareness, consideration, acquisition, and retention.
Familiarity with attribution, incrementality testing, experimentation, and marketing mix modeling, including the strengths and limitations of each.
Experience identifying and resolving campaign data, tracking, taxonomy, or reporting issues.
Strong client-facing communication, presentation, facilitation, and stakeholder-management skills.

Preferred

Preferred Experience
- Consulting, media agency, advertising agency, or other client-services experience.
- Experience leading media analytics across multiple clients, brands, markets, or business units.
- Experience working directly with media planners, buyers, activation teams, and marketing leaders.
- Experience integrating media-platform data with site, CRM, sales, customer, or other business-outcome data.
- Experience evaluating audience, creative, channel, and campaign performance.
- Experience contributing to proposals, statements of work, solution design, or account growth.
- Experience in one or more industries such as financial services, healthcare, retail, telecommunications, travel, technology, or consumer products.
- Familiarity with emerging uses of AI in campaign analysis, insight generation, optimization, and media operations.

Benefits

BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families.
You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

Blend

Blend Labs Inc., (NYSE: BLND) is the leading origination platform for digital banking solutions. Financial providers— from large banks, fintechs, and credit unions to community and independent mortgage banks—use Blend’s platform to transform banking experiences for their customers. Better banking starts on Blend. To learn more, visit blend.com.

Founded in 2012

San Francisco, California, USA

761 employees (51 in marketing)

blend.com

Traffic Signals

Monthly Visitors

53.9K

Traffic Source Mix

31.8%

Direct

55%

Referral

10.6%

Social

1.5%

Paid

Headcount Trend

Current headcount: ~764

Marketing Team

Marketing Team Size

31 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$815M

Last Raise

$150M

Private Equity, 2 years ago

Funding History

Apr 2024
Private Equity • $150M
Feb 2021
Secondary Market
Jan 2021
Series G • $300M

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