1 month ago
Lifecycle Marketing Manager
ClassPass
USA (On-site)Full time
Marketing jobs
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Lifecycle Marketing Manager
USA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own activation and onboarding lifecycle for a benefits program with data driven optimization, cross functional alignment, and AI assisted automation.
- Own lifecycle ownership to activate sign ups and sustain engagement across evergreen campaigns and seasonal pushes.
- Build, test, and optimize Braze campaigns, from segmentation to canvases to deployment, across channels.
Job Description
- Responsibilities: Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas
- Responsibilities: Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth
- Responsibilities: Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail
- Responsibilities: Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign
- Responsibilities: Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders
- Responsibilities: Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle
- Responsibilities: Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows
- Requirements: 3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles
- Requirements: Hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail
- Requirements: A track record of driving activation, sign-up, or conversion metrics with measurable business impact
- Requirements: Strong experience using Excel and SQL to uncover and communicate insights
- Requirements: Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale
- Requirements: Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it
- Requirements: Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus
- Requirements: Skilled at juggling multiple campaigns and priorities with minimal oversight
- Requirements: Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing
- Requirements: Experience with tools like Asana or Notion is a plus
- Preferred: Experience with tools like Asana or Notion is a plus
ClassPass
3.2 Glassdoor
One app. Thousands of ways to move, relax, fuel, and recharge.With ClassPass, members get global access to top gyms, studios, salons, spas—and even food and beverage spots—to build a self-care routine that fits their lifestyle and budget.Our Corporate Wellness Program helps companies support their teams with flexible benefits designed to boost engagement, productivity, and overall well-being.We also help our partners grow their business by filling empty spots and driving revenue.See your dream job? Apply today and help us redefine how the world stays well.
Founded in 2011
New York, New York, USA
771 employees
54% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
4.2M
Monthly Google Ads Budget
$105.2K
Traffic Source Mix
Search
31.4%
Direct
63.8%
Referral
3.1%
Social
1.1%
Paid
0.4%
Headcount Trend
Current headcount: ~773
Funding
Total Funding
$549.2M
Last Raise
$285M
Series E, 6 years ago
Funding History
- Jan 2020Series E • $285M
- Jul 2018Series D • $85M
- Sep 2017Series Unknown • $23M