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Marketing jobs

5 marketing jobs

13 hrs ago

Director of Marketing

Smoky Mountain Resorts

Pigeon Forge, TN (On-site)Full time$75K/yr – $90K/yr

1 day ago

Director of Marketing

Smoky Mountain Resorts

Pigeon Forge, TN (Unknown)$75K/yr – $90K/yr

2 months ago

Social Media & Brand Ambassador

Smoky Mountain Resorts

Pigeon Forge, TN (On-site)Full time

4 months ago

Social Media & Brand Coordinator

Smoky Mountain Resorts

Pigeon Forge, TN (On-site)Full time

4 months ago

Social Media & Video Marketing Agent

Smoky Mountain Resorts

Pigeon Forge, TN (On-site)Full time

All marketing roles in the US

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Smoky Mountain Resorts

Director of Marketing

Pigeon Forge, TN (On-site)

$75K/yr – $90K/yrDirector/Executive6+ years expFull time

Posted 13 hrs ago

Job Description

Responsibilities

Develop and lead marketing strategy across three hotel/resort properties, including direct booking growth, local SEO, content and social media, email/guest retention, local partnerships, and online reputation management.
Lead direct booking growth strategies, including booking incentives, rate promotions, and guest loyalty programs, to increase direct-channel revenue and reduce reliance on OTAs.
Develop and oversee content creation across blogs, website copy, email, and social media, ensuring quality and brand voice across each property.
Source, manage, and grow social media influencer and content creator partnerships to expand SMR's reach and exposure.
Manage email marketing campaigns and messaging to repeat and prospective guests, including segmentation and retention sequences.
Hire, train, and manage marketing team members, interns, and outside vendors supporting these efforts across all resort properties.
Own and manage the marketing department budget, including paid media, partnerships, and vendor relationships.
Stay up-to-date on booking, SEO, and social media trends and best practices, bringing fresh and data-driven ideas to SMR's marketing efforts, including exploring the growing field of AI tools.
Work closely with the Operations Team on seasonal promotions to ensure seamless integration of marketing and operational strategies.
Report on key marketing metrics (direct bookings, OTA mix, review volume/sentiment, campaign performance) to the Director of Commercial Strategy.

Requirements

High school diploma or equivalent is required.
Bachelor's degree or higher in Marketing, Communications, Business, or a related field of study from an accredited university is required.
6+ years of marketing experience is required, specifically in lodging, ideally with a multi-location business, with at least 1-2 years in a leadership or director-track role.
Experience with Independent Brands preferred.
Experience managing a marketing team or direct reports is preferred.
Familiarity with social media platforms such as TikTok, Instagram, Facebook, etc., is required.
Ability to work within a diverse workforce.
Reliable transportation is required.
Valid driver's license and ability to be on company insurance.

Preferred

Familiarity with hotel PMS/booking engine platforms (e.g., Cloudbeds) is preferred.

Benefits

Years of Service Getaway (receive a company paid vacation after a year of service)
401k with 4% company match
Health, dental, and vision insurance for $25 per week
Paid Time Off
Sick Time
Maternity/Paternity Leave
Professional Growth Opportunities
Tuition Reimbursement
Employee Discounts

Smoky Mountain Resorts

The culture of East Tennessee can be characterized by our friendly nature, a passion for the outdoors, a desire to help others, and a commitment to excellence. Smoky Mountain Resorts mirrors the culture of East Tennessee. Our organization is more than a set of hotels. We are a family-owned business in our third generation. We have a long and strong commitment to helping the East Tennessee community in any way we can.To us, our community is personal!

Founded in 1968

Pigeon Forge, Tennessee, USA

www.smrcareers.com

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Smoky Mountain Resorts salaries

Marketing Team

Median Career Experience

7 years

Median Tenure

2.9 years

Marketing Roles Posted (Last 30 Days)

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Marketing jobs

Director of Marketing

Director of Marketing

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All marketing roles in the US

All marketing roles in the US

Director of Marketing

Director of Marketing

Social Media & Brand Ambassador

Social Media & Brand Coordinator

Social Media & Video Marketing Agent

Director of Marketing

Job Description

Responsibilities

Requirements

Preferred

Benefits

Smoky Mountain Resorts

Salaries

Marketing Team

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Director of Marketing

Director of Marketing

Social Media & Brand Ambassador

Social Media & Brand Coordinator

Social Media & Video Marketing Agent

Director of Marketing

Job Description

Responsibilities

Requirements

Preferred

Benefits

Smoky Mountain Resorts

Salaries

Marketing Team

Recent News

Links