1 day ago
Senior Performance Marketing Manager
NewsBreak
Mountain View, CA (On-site)Full time$100K/yr – $250K/yr
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Senior Performance Marketing Manager
Mountain View, CA (On-site)
$100K/yr – $250K/yrSenior Level7+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Cross-channel budget reallocation grounded in incrementality
- Standardizing how angles get tested — the most concrete gap today: pre-registered sample sizes and power calculations, success criteria and stopping rules set before launch, a consistent control, a structured test log, and strict separation of message tests from creative tests (never vary both). Testing happens today, but conclusions are of uncertain reliability: the true hit rate is unknown, and winners may have been killed while noise was kept
- Guardrails and supervision for the agentic bidding system : approval thresholds, audit logs, rollback, enforced holdouts, and when to trust it versus intervene. The Lead sets system direction; this role owns rollout and risk control
- Rollout of geo-tiered bidding
- Extracting platform support — at this spend level you should have rep support, lift studies, and alpha access
- Rebalancing the team: nearly half of it still does work the platforms have automated
Requirements
- 7+ years in app UA, having independently run $30M+ per year — small-budget experience doesn't transfer; this bar is firm
- You can answer: “Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?”
- You've cut spend that looked good in the dashboard but wasn't incremental
- You design your own experiments, including power calculations and stopping rules
- You've managed 4+ people, including at least one non-buying function (analytics, creative, or engineering)
- Industry open
NewsBreak
2.9 Glassdoor
NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives. Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities.We are always looking for great talents. Contact us via careers@newsbreak.comOur website:https://www.newsbreak.com/aboutCreator Program: https://www.newsbreak.com/creators Publishing Platform:https://mp.newsbreakapp.comAndroid App Download:https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=eniOS App Download:https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8
Founded in 2015
Mountain View, California, USA
325 employees (150 in marketing)
48% recommend to a friend
71% CEO approval
Traffic Signals
Monthly Visitors
31.7M
Traffic Source Mix
Search
13%
Direct
78.2%
Referral
3.3%
Social
4.9%
Paid
0.2%
Headcount Trend
Current headcount: ~326
Marketing Team
Marketing Team Size
140 (43% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$151.4M
Last Raise
$115M
Series C, 5 years ago
Funding History
- Jan 2021Series C • $115M
- Sep 2019Series B • $14.8M
- May 2017Series B • $7.6M