4 months ago
Regional Marketing Manager
dbt Labs
USA (Remote)Full time$154K/yr – $210K/yr
All marketing roles in the US
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All marketing roles in the US
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Regional Marketing Manager
USA (Remote)
$154K/yr – $210K/yrMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive regional pipeline generation for a B2B SaaS brand by leading multi-channel marketing programs and regional sales alignment.
- Own integrated programs across events, ABM, and digital to accelerate deals
- Must-have: 3+ years in regional B2B SaaS marketing with proven pipeline impact
- Standout: Cross-functional alignment with sales and executive engagement across regions
Job Description
Responsibilities
- Own regional pipeline generation — Plan and execute marketing programs that directly contribute to pipeline creation and revenue growth across the region.
- Execute integrated campaigns — Deliver multi-channel programs including in-person events, executive engagements, virtual experiences, email campaigns, and ABM initiatives.
- Drive sales and marketing alignment — Partner with regional sales teams and cross-functional marketing stakeholders to ensure programs are aligned to territory priorities and pipeline goals.
- Accelerate deal velocity — Support late-stage opportunities through targeted programs, executive engagement, and high-impact regional activations.
- Leverage data to optimize performance — Track, analyze, and report on program effectiveness, continuously improving ROI and scaling what works.
- Ensure strong follow-through — Collaborate with sales teams to drive timely follow-up and conversion from marketing-sourced and influenced programs.
- Manage regional planning and execution — Own timelines, workflows, and deliverables across tools like Asana and Notion to ensure seamless execution.
- Represent dbt Labs in-market — Travel to key events and customer engagements to build relationships, strengthen brand presence, and uncover new opportunities.
Requirements
- 3+ years of B2B SaaS marketing experience, preferably in regional or field marketing roles
- Proven ability to drive pipeline through events, campaigns, and integrated marketing programs
- Experience partnering closely with sales teams to align on targets and deliver measurable outcomes
- Strong project management skills with the ability to manage multiple programs simultaneously
- Experience with marketing automation (e.g., HubSpot), CRM systems (e.g., Salesforce), and event platforms
- A data-driven mindset with the ability to analyze performance and optimize programs
- Experience working in a remote, distributed team environment
- Willingness to travel regularly (approximately monthly)
Preferred
- Experience supporting regional sales teams in high-growth SaaS environments
- ABM or vertical marketing experience
- Experience building campaigns for executive audiences
- Familiarity with data, analytics, or developer-focused products
Benefits
- Unlimited vacation time with a culture that actively encourages time off
- 401k plan with 3% guaranteed company contribution
- Comprehensive healthcare coverage
- Generous paid parental leave
- Flexible stipends for: Health & Wellness, Home Office Setup, Cell Phone & Internet, Learning & Development, Office Space
dbt Labs
3.9 Glassdoor
Since 2016, dbt Labs has been on a mission to help data practitioners create and disseminate organizational knowledge. dbt is the standard for AI-ready structured data. Powered by the dbt Fusion engine, it unlocks the performance, context, and trust that organizations need to scale analytics in the era of AI. Globally, more than 60,000 data teams use dbt, including those at Siemens, Roche and Condé Nast.
Founded in 2016
Philadelphia, Pennsylvania, USA
1K employees (84 in marketing)
71% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
585.7K
Monthly Google Ads Budget
$28.3K
Traffic Source Mix
Search
45.1%
Direct
46.1%
Referral
6.2%
Social
1.7%
Paid
0.8%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
46 (4% of company)
Funding
Total Funding
$414.4M
Last Raise
$222M
Series D, 4 years ago
Funding History
- Feb 2022Series D • $222M
- Jun 2021Series C • $150M
- Nov 2020Series B • $29.5M
