Own and optimize Vestwell's government partner content strategy, serving as SME on government programs, and drive multi-channel content across campaigns, calendars, and metrics.

Lead content strategy and editorial planning for government channels.
Collaborate with stakeholders to align content with business goals and regulatory needs.
Measure and improve content performance through defined KPIs.

Job Description

Responsibilities

Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy.
Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy.
Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more.
Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time.
Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness.
Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives.
Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed.

Requirements

5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries.
Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences.
Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
Experience creating content across channels, including web, email, thought leadership, and long-form assets.
Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools.
A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities.

Preferred

Experience with SEO, AEO, and digital content optimization.
Experience developing and managing end-to-end content strategies and editorial calendars.
Experience creating both thought leadership and technical product marketing content.
Familiarity with financial products or regulated industries.
Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers.

Benefits

OUR BENEFITS We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Vestwell

3.7 Glassdoor

Vestwell is the backbone of the modern savings economy. Vestwell is a financial technology company that makes it easier for more individuals to save for life’s most important moments—from retirement to education and healthcare. Founded in 2016, Vestwell’s platform removes traditional barriers to saving, making it accessible, efficient, and approachable for everyone.Vestwell provides a comprehensive suite of workplace savings solutions, including retirement plans, student loan repayment benefits, and specialized accounts for education, emergencies, and disability savings.Trusted by financial advisors, employers, payroll providers, financial institutions, and government agencies, Vestwell empowers nearly 1.5 million savers across over 350,000 businesses nationwide, with over $35 billion in assets saved across all 50 states. With a commitment to closing the savings gap and fostering a secure financial future for all, Vestwell provides an elevated and accessible savings technology everyone deserves.Recognized among CNBC’s World’s Top Fintech Companies, the Inc. 5000 list of fastest-growing companies, Forbes America’s Best Startup Employers, WealthManagement.com’s Retirement Plan Advisor Support Award, Built In’s Best Places to Work, and PLANSPONSOR’s Top 10 Recordkeepers, Vestwell continues to set the standard for innovation and impact in the savings industry.For more information, visit vestwell.com.

Founded in 2016

New York, New York, USA

454 employees (28 in marketing)

vestwell.com

56% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

684.7K

Monthly Google Ads Budget

$11.6K

Traffic Source Mix

13%

Direct

66.3%

Referral

19.3%

Social

0.2%

Paid

1.2%

Headcount Trend

Current headcount: ~456

Marketing Team

Marketing Team Size

16 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$623.8M

Last Raise

$385M

Series E, 26 days ago

Funding History

Feb 2026
Series E • $385M
Dec 2023
Series D • $125M
Jul 2021
Series C • $70M

Recent News

Vestwell Debuts PEP for Small 401(k) Plans

Oct 22, 2025 • planadviser

‘Vestwell Elite’ Pooled Employer Plan Debuts

Oct 21, 2025 • 401k Specialist

New York Secure Choice Goes Live with Vestwell

Oct 9, 2025 • 401k Specialist

Responsibilities

Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy.
Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy.
Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more.
Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time.
Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness.
Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives.
Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed.

Requirements

5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries.
Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences.
Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
Experience creating content across channels, including web, email, thought leadership, and long-form assets.
Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools.
A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities.

Preferred

Experience with SEO, AEO, and digital content optimization.
Experience developing and managing end-to-end content strategies and editorial calendars.
Experience creating both thought leadership and technical product marketing content.
Familiarity with financial products or regulated industries.
Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers.

Benefits

OUR BENEFITS We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.