4 months ago
Marketing Manager, Content & Growth
Vibe.co
New York, USA (Hybrid)Full time$120K/yr – $180K/yr
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Marketing Manager, Content & Growth
New York, USA (Hybrid)
$120K/yr – $180K/yrMid Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead creator-driven content and community growth for a B2B adtech brand focused on CTV/streaming.
- Own the Creator Program and multi-channel content across YouTube, LinkedIn, and podcasts.
- Must-have: 4–5+ years in B2B content or creator marketing with cross-channel ownership.
- Standout: AI-enabled drafting and leadership-level thought leadership co-production.
Job Description
Responsibilities
- Build the Creator Program — Identify, recruit, and manage creators and industry influencers who can speak credibly to performance marketers
- Produce creator-led content for YouTube, LinkedIn, and podcasts — use cases first, not generic product plugs
- Design campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurement
- Own Content & Thought Leadership — Ship one high-value content piece per week — fully repurposed across email, paid ads, and social
- Produce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's success
- Ghostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publications
- Use AI to accelerate drafts, research, and repurposing — bring the editorial judgment that makes the final product feel authoritative
- Grow Community Presence — Partner with newsletters, podcasts, and communities in the CTV/streaming and adtech space
- Infiltrate the channels your audience already trusts through reliable community sponsorships and partnerships
Requirements
- 4–5+ years in B2B content marketing, brand marketing, creator/influencer marketing, or lifecycle/email marketing
- Proven ownership of at least 2 marketing channels simultaneously — not one narrow slice of a large team
- Exceptional writing — a CEO LinkedIn post, a 20-page playbook, and a creator brief can all ship in the same day and each feels distinct
- AI automation for content — you use Claude, Manus, or similar tools daily and have built automations that systematize content production at scale, not just assist with individual tasks
- Experience managing external partners (creators, agencies, freelancers) and getting great work out of them
- KPI ownership — you're not just shipping content, you're tracking what it does and adjusting
- Email marketing and lifecycle chops — CustomerIO (or equivalent CRM/CDP), segmentation, and connecting email strategy to the broader content playbook
- Community growth experience — building partnerships with newsletters, podcasts, and communities in your category
Preferred
- Experience in connected TV (CTV), streaming, or B2B SaaS
- Existing relationships with marketing influencers or industry creators
- Experience producing podcasts or YouTube content
- Background at a company known for strong brand and content marketing
- Product marketing instincts — positioning, messaging, competitive awareness, and genuine curiosity about the adtech/CTV market
Benefits
- Variable pay — based on objectives you hit. No arbitrary targets.
- Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
- Full health coverage — Comprehensive medical, dental, and vision insurance.
- 401(k) with matching — We invest in your future, not just your output.
- Unlimited PTO — Take the time you need. We measure results, not hours.
- Parental leave — Paid leave for all parents.
- Annual offsite — The whole team, once a year, somewhere worth the trip.
Vibe.co
4.3 Glassdoor
Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising.Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home.Vibe gives marketers seamless access to the entire streaming TV ecosystem through one simple, intuitive interface. No agencies, no delays, no middlemen. Just full control, instant activation, and performance you can measure.Integrated with leading marketing tools like Klaviyo, Segment, HubSpot, Triple Whale, and Northbeam, Vibe connects your customer data to TV in real time for smarter attribution and optimization.Backed by $80M in funding, Vibe is redefining how modern marketers scale with TV—turning a traditional brand channel into a high-performing, self-serve growth engine.Get started today on https://vibe.co
Founded in 2022
New York, New York, USA
145 employees (18 in marketing)
82% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
141.8K
Monthly Google Ads Budget
$119K
Traffic Source Mix
Search
31.5%
Direct
57.4%
Referral
6.3%
Social
3%
Paid
1.4%
Headcount Trend
Current headcount: ~146
Marketing Team
Marketing Team Size
13 (9% of company)
Median Career Experience
9 years
Median Tenure
0.9 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$78.9M
Last Raise
$50M
Series B, 6 months ago
Funding History
- Sep 2025Series B • $50M
- Feb 2024Series A • $22.5M
- Sep 2022Seed • $6.4M