2 months ago
Growth Marketing Manager
Fleetio
USA (Remote)Full time
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Growth Marketing Manager
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own multi-channel paid and organic growth to power six-figure monthly pipelines with external agencies, internal SEO, and cross-functional launches.
- Growth Ownership: Manage paid search, paid social, and evergreen campaigns while optimizing CAC, lead quality, and revenue impact.
- Channel & Campaign Ops: Align paid, organic, content, events, and outbound motions with Product Marketing and in-house teams to drive launches and scale.
- Measurement & Partnerships: Drive forecasting, attribution, and partner accountability to improve pipeline contribution and ROI.
Job Description
Responsibilities
- Own and scale paid acquisition programs
- Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
- Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
- Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
- Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
- Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
- Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
- Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
- Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
- Leverage search insights and competitive research to inform broader campaign and content strategies
- Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
- Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
- Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
- Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences
Fleetio
4.4 Glassdoor
Our software helps organizations around the world track, analyze and improve their fleet operations. We're passionate about making it easy to manage a fleet so our customers can spend more time focusing on their mission.Launched in 2012 out of Birmingham, AL, today thousands of people use Fleetio to manage hundreds of thousands of vehicles, equipment, parts, operators and more. Fleets of all sizes across more than 80 countries rely on Fleetio to handle the complexities of their operations.To us, great software is simple, collaborative, comprehensive and informative. We constantly enhance our products to better embody those traits in new and exciting ways to equip our customers with the best solutions available.To learn more about Fleetio, visit fleetio.com or give us a call at 1 (800) 975-5304.
Founded in 2012
Birmingham, Alabama, USA
443 employees (48 in marketing)
84% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
552.7K
Monthly Google Ads Budget
$70.8K
Traffic Source Mix
Search
27.6%
Direct
66.8%
Referral
4.1%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~444
Marketing Team
Marketing Team Size
28 (6% of company)
Median Career Experience
11 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Leslie Henthorn
Chief Marketing Officer
At the company for 11 months
Ross Gebhart
Director, Brand Marketing
At the company for 7 years 1 month
Zach Searcy
Director, Content Marketing
At the company for 5 years 2 months
Susanne Runald Demesmaeker
Director, Partner/Channel Marketing
At the company for 3 years 3 months
Funding
Total Funding
$620.1M
Last Raise
$450M
Series D, 12 months ago
Funding History
- Mar 2025Series D • $450M
- May 2023Series C • $144.7M
- Nov 2020Series B • $21.1M