1 day ago
Associate Director, Paid Search
Allen & Gerritsen
Boston, MA (On-site)Full time
Marketing jobs
2 marketing jobs
Marketing jobs in the US
Marketing jobs in the US
Associate Director, Paid Search
Boston, MA (On-site)
Salary Not AvailableSenior Level6+ years expFull time
Posted 1 day ago
Job Summary
Lead and owned paid search strategy across Google and Microsoft, drive research, build and optimize campaigns, mentor the team, and align with broader multi‑channel growth initiatives.
- Own the paid search strategy and cross‑channel alignment
- Lead testing, measurement frameworks, and optimization for ROI
- Mentor teammates and collaborate with SEO to unify total search
Job Description
Responsibilities
- Develop and oversee holistic paid search strategies across Google Ads, Microsoft Ads, and emerging search environments
- Guide comprehensive keyword research, competitor analysis, and search opportunity assessments to unlock brand growth
- Build, optimize, and manage complex keyword, audience, and ad portfolios to drive key client business objectives
- Establish standards for high-performing search ad copy aligned to user intent, brand identity, and integrated channel strategies
- Architect and oversee robust testing strategies (bidding, creative, landing pages) to continually improve campaign efficiency and ROI
- Monitor high-level campaign performance, pacing, and portfolio health to ensure strong results against primary business KPIs
- Maintain oversight of campaign documentation including authorizations, insertion orders, budget allocations, and flowcharts
- Collaborate with the analytics team to establish advanced measurement frameworks, custom reporting, and troubleshoot tagging or performance issues
- Stay at the forefront of search platform updates, beta features, industry changes, and privacy policy shifts
- Identify and champion emerging search opportunities, including new campaign types, ad formats, AI capabilities, and targeting innovations
Requirements
- Bachelor's degree in Advertising, Marketing, Communications, Media, Analytics, or equivalent experience
- 6–8+ years of full-time paid search marketing experience managing and strategizing large-scale campaigns across Google Ads and Microsoft Ads
- Proven ability to independently plan, architect, execute, and optimize multi-million-dollar paid search programs
- Demonstrated experience in team mentorship, talent development, or direct line management
- Deep understanding of how search marketing integrates into and enhances broader multi-channel media strategies
- Advanced analytical skills with strong expertise in interpreting complex performance data, attribution models, and making strategic optimization decisions
- Superior written, verbal, and executive client-presentation skills
- Exceptional attention to detail with strong organizational, leadership, and project management skills
- Positive, collaborative attitude with a proactive leadership and problem-solving mindset
Allen & Gerritsen
3.5 Glassdoor
A&G is a fiercely independent advertising agency, founded in 1985 and headquartered in Boston & Philadelphia — the two cities where independence was born. We bring together Advertising, Media, Public Relations, Design and CX under one roof, working alongside ambitious marketing leaders to drive dramatic growth through dramatic shifts in how brands show up. For the past 40 years, we've been dedicated to helping brands be Unignorable.
Founded in 1985
Boston, Massachusetts, USA
133 employees (44 in marketing)
69% recommend to a friend
67% CEO approval
Marketing Team
Marketing Team Size
29 (22% of company)
Median Career Experience
18.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
5.1K
Traffic Source Mix
Search
28%
Direct
49.7%
Referral
6%
Social
14.8%
Paid
1.4%
Headcount Trend
Current headcount: ~135
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