TWINOAKS

Manager, Programmatic

New York, USA (Hybrid)

$75K/yr – $120K/yrManagerFull time

Posted 3 months ago

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Job Summary

Drive partially client-facing connected commerce campaigns on Walmart Connect and Amazon DSP, lead a Specialist, and oversee reporting and cross-functional collaboration to meet client objectives.

Ownership of campaign setup, optimization, and reporting
Must-have: Hands-on Walmart Connect and Amazon DSP experience
Standout: People management with budgeting and vendor relationships

Job Description

Responsibilities

Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP.
Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform.
Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features.
Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist.
Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance.
Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams.
Proactively communicate with Director and team. Proactive communication is especially important in today’s world of remote work.
Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
Management of program trackers and timelines.
Management of vendor partners.

Requirements

Ability to proactively organize and prioritize workload to manage timelines and deliverables
Extremely high attention to detail.
Sound decision-making skills based on industry, agency, and client knowledge.
Prior hands-to-keyboard Walmart Connect and Amazon DSP experience required. Experience on The Trade Desk and/or DV360 is a plus.
Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.)
Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required.
Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables.
Collaborative with willingness to listen and learn
Comfortable with proactive communication via email, Teams and phone calls

Preferred

Experience on The Trade Desk and/or DV360 is a plus.
Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.)
Experience with verification software (MOAT preferred) is a plus, but not required.

TWINOAKS

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Founded in 2011

Dallas, Texas, USA

102 employees (14 in marketing)

www.thetwinoaks.com

Traffic Signals

Monthly Visitors

2.1K

Traffic Source Mix

34.6%

Direct

41.7%

Referral

12.4%

Social

9.4%

Paid

0.9%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size

6 (6% of company)

Responsibilities

Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP.
Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform.
Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features.
Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist.
Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance.
Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams.
Proactively communicate with Director and team. Proactive communication is especially important in today’s world of remote work.
Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
Management of program trackers and timelines.
Management of vendor partners.

Requirements

Ability to proactively organize and prioritize workload to manage timelines and deliverables
Extremely high attention to detail.
Sound decision-making skills based on industry, agency, and client knowledge.
Prior hands-to-keyboard Walmart Connect and Amazon DSP experience required. Experience on The Trade Desk and/or DV360 is a plus.
Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.)
Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required.
Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables.
Collaborative with willingness to listen and learn
Comfortable with proactive communication via email, Teams and phone calls

Preferred

Experience on The Trade Desk and/or DV360 is a plus.
Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.)
Experience with verification software (MOAT preferred) is a plus, but not required.