3 weeks ago
Manager, Content & Experience Design, Center for Intelligent Water
Xylem
District of Columbia, USA (Hybrid)Full time$95K/yr – $110K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager, Content & Experience Design, Center for Intelligent Water
District of Columbia, USA (Hybrid)
$95K/yr – $110K/yrManager5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the Center narrative and visitor experience by turning Xylem’s tech and customer impact into human, accessible stories across exhibits and digital touchpoints.
- Narrative governance: establish content standards and approvals for all Center experiences and visit-level customization.
- Story engine: translate strategy into engaging demonstrations, case studies, and content that resonate with diverse visitors.
- Partnerships: align internal experts with designers and AV partners to blend physical and digital experiences while maintaining depth.
Job Description
Responsibilities
- Develop and maintain the Center's narrative framework and visitor storytelling approach, translating Xylem's strategy, innovation, and customer impact into engaging, accessible experiences
- Identify and curate stories, demonstrations, case studies, and content that showcase Xylem's leadership across the water cycle
- Lead development of exhibit content, presentations, digital experiences, demonstrations, and visitor materials, coordinating with subject matter experts and business leaders to ensure accuracy and relevance
- Ensure all content remains current and aligned with Xylem's brand, strategic priorities, and the real-world water challenges our customers face
- Own content standards, narrative governance, and content approval processes for Center experiences, ensuring consistency across customer engagements while enabling appropriate visit-level customization
- Partner with designers, exhibit developers, AV partners, and agencies to create visitor experiences that integrate physical, digital, and interactive elements seamlessly
- Continuously evaluate and improve how visitors experience the Xylem brand, incorporating feedback and performance data to raise the bar on engagement and impact
- Facilitate content development workshops and reviews with stakeholders, managing approvals and alignment processes across the organization
- Serve as the primary connection between internal experts and external design partners, ensuring the Center's experiences reflect both technical depth and compelling human storytelling
Requirements
- 5–10 years of experience in content strategy, experience design, communications, marketing, museum planning, visitor centers, or related fields
- Strong storytelling, facilitation, and project management skills
- Proven ability to translate technical concepts into compelling customer narratives
- Core Competencies: Strong strategic thinking and creative execution capability
- Core Competencies: Excellent stakeholder management and cross-functional collaboration skills
- Core Competencies: High level of ownership, curiosity, and attention to detail
- Core Competencies: Ability to work effectively across creative, technical, and business functions
Preferred
- Familiarity with exhibit development, experiential marketing, or customer experience environments preferred
Benefits
- generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement.
Xylem
3.8 Glassdoor
Xylem is the global leader in advanced technologies, solutions and services that address the world’s biggest water challenges. We enable our customers to dramatically improve the way water and wastewater is used, managed, conserved, re-used and returned to nature.At every level, our global team is committed to access, equity, inclusion, and diversity. Our goal is for all our colleagues to be involved, respected, valued, connected, and free to bring their authentic selves and ideas. If you are excited and passionate about solving water, we want to hear from you. #LetsSolveWater
Founded in 2008
Washington, District of Columbia, USA
16K employees (463 in marketing)
75% recommend to a friend
77% CEO approval
Traffic Signals
Monthly Visitors
613.6K
Monthly Google Ads Budget
$24.8K
Traffic Source Mix
Search
56.6%
Direct
35.5%
Referral
5.9%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~17.3K
Marketing Team
Marketing Team Size
359 (2% of company)
Median Career Experience
17 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Javier Martin
Head of Brand
At the company for 1 year 6 months
Brandon Smith
Global Director of Marketing Operations - Xylem Analytics
At the company for 9 years 9 months
Toni Amenrud
Director, Vertical Marketing Municipal Wastewater
At the company for 3 years 4 months
Jeff Weido
Senior Director, Marketing & Product Management
At the company for 5 years 3 months