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7 marketing jobs

Coinbase logo
7 days ago

Senior Enterprise Marketing Manager, Base

Coinbase

USA (Hybrid)Full time$171K/yr – $201K/yr
Coinbase logo
10 days ago

Group Marketing Manager, Base Chain

Coinbase

USA (Hybrid)Full time$206K/yr – $242K/yr
Coinbase logo
2 weeks ago

Communications Manager, Policy & Public Affairs

Coinbase

New York City, NY (Remote)Full time$171K/yr – $201K/yr
Coinbase logo
6 weeks ago

Performance Marketing Manager , Global

Coinbase

USA (Hybrid)Full time$140K/yr – $201K/yr
Coinbase logo
7 weeks ago

Product Marketing Manager, Prediction Markets

Coinbase

USA (Hybrid)Full time$140K/yr – $165K/yr
Coinbase logo
7 weeks ago

Product Marketing Manager, Prime & Markets

Coinbase

USA (Hybrid)Full time$140K/yr – $165K/yr
Coinbase logo
4 months ago

Head of Communications, Base

Coinbase

USA (On-site)Full time$206K/yr – $242K/yr

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7 jobs
Coinbase logo

Senior Enterprise Marketing Manager, Base

Coinbase

USA (Hybrid)

$171K/yr - $201K/yrIn-houseFull-timeSenior level6+ years exp.
7 days ago
Coinbase logo

Group Marketing Manager, Base Chain

Coinbase

USA (Hybrid)

$206K/yr - $242K/yrIn-houseFull-timeSenior level8+ years exp.
10 days ago
Coinbase logo

Communications Manager, Policy & Public Affairs

Coinbase

New York City, NY (Remote)

$171K/yr - $201K/yrIn-houseFull-timeSenior level7+ years exp.
2 weeks ago
Coinbase logo

Performance Marketing Manager , Global

Coinbase

USA (Hybrid)

$140K/yr - $201K/yrIn-houseFull-timeSenior level5+ years exp.
6 weeks ago
Coinbase logo

Product Marketing Manager, Prediction Markets

Coinbase

USA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeMid level5+ years exp.
7 weeks ago
Coinbase logo

Product Marketing Manager, Prime & Markets

Coinbase

USA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeMid level5+ years exp.
7 weeks ago
Coinbase logo

Head of Communications, Base

Coinbase

USA (On-site)

$206K/yr - $242K/yrIn-houseFull-timeSenior level
4 months ago
Coinbase logo
Coinbase

Senior Enterprise Marketing Manager, Base

USA (Hybrid)

$171K/yr – $201K/yrSenior Level6+ years expFull time

Posted 7 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale the enterprise GTM for Base's financial markets, shaping messaging, launches, and cross-functional execution for institutional buyers.

  • Define the enterprise GTM roadmap and launch strategy across institutional use cases.
  • Build a repeatable enterprise proof engine with sales-enablement collateral and flagship content.
  • Lead cross-functional launches and capture competitive and market insights.

Job Description

Responsibilities

  • Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
  • Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
  • Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
  • Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
  • Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
  • Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Requirements

  • 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
  • Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
  • Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
  • Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
  • Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Benefits

  • equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Coinbase logo

Coinbase

3.8 Glassdoor

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

Founded in 2012
First, West Virginia, USA
7.2K employees (403 in marketing)
www.coinbase.com
63% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
32.8M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
17.9%
Direct
76.7%
Referral
4.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
243 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.5B
Last Raise
$2.6B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $2.6B
  • Mar 2025
    Post IPO Equity • $8M
  • Mar 2024
    Post IPO Debt • $1.1B

Recent News

PNC First Major Bank to Launch Direct Bitcoin Access for Clients, Powered by Coinbase's Crypto-as-a-Service Infrastructure
Dec 9, 2025 • PR Newswire
The Chiefs of BlackRock and Coinbase Dismiss Fears of a Coming Crypto Winter
Dec 3, 2025 • The New York Times
Coinbase Promises New Products In December, A Prediction Market Appears To Be One Of Them
Nov 27, 2025 • Yahoo Finance
Coinbase to acquire Vector: Expanding support for the Solana trading ecosystem
Nov 21, 2025 • Coinbase
Kalshi prediction markets powered by USDC and safeguarded by Coinbase Custody
Nov 13, 2025 • Coinbase
Coinbase moves incorporation to Texas from Delaware, following Musk's lead
Nov 12, 2025 • CNBC
Crypto exchange Coinbase to reincorporate in Texas, exit Delaware
Nov 12, 2025 • Reuters
Foley Guides Coinbase in Strategic Reincorporation to Texas
Nov 12, 2025 • Foley & Lardner LLP
Why Coinbase Sees Greener Pastures in Texas
Nov 12, 2025 • Coinbase
Exclusive: Coinbase and stablecoin startup BVNK call off $2 billion acquisition
Nov 11, 2025 • Fortune
The ideal way to launch – introducing token sales on Coinbase
Nov 10, 2025 • Coinbase
Coinbase launches new platform for early access to digital tokens
Nov 10, 2025 • Reuters
Irish regulator fines Coinbase Europe 21.5 million euros over monitoring failures
Nov 6, 2025 • Reuters
Coinbase Targets $2 Billion BVNK Deal for Fresh Stablecoin Push
Oct 31, 2025 • Bloomberg.com
Coinbase stock rises after company posts higher revenue on crypto market upswing
Oct 31, 2025 • Yahoo Finance
Coinbase holds edge in US crypto race even as rivals' public listings reshape landscape
Oct 31, 2025 • Reuters
Crypto exchange Coinbase beats Street estimates as trading volumes surge
Oct 30, 2025 • Reuters
Coinbase shares fall 6% despite beating Q3 earnings estimates
Oct 30, 2025 • Yahoo Finance
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Oct 27, 2025 • Coinbase
Citi to tie up with Coinbase to boost digital payments for institutional clients
Oct 27, 2025 • Reuters
A Look At Coinbase’s Ongoing Shopping Spree
Oct 24, 2025 • Crunchbase News
Coinbase acquires Echo: Unlocking the future of onchain capital formation
Oct 21, 2025 • Coinbase
Exclusive | Coinbase Strikes Deal for Crypto-Investing Platform Echo
Oct 21, 2025 • The Wall Street Journal
Coinbase signs $375 million deal for crypto investment platform Echo
Oct 21, 2025 • Reuters
Latham & Watkins Represents Coinbase in Acquisition of Echo
Oct 21, 2025 • Latham & Watkins LLP
Coinbase Stock Is Up 48% in 2025. Is It a Buy?
Oct 20, 2025 • Morningstar Canada
Introducing a Powerful Suite of Business Payment Tools on Coinbase Business
Oct 16, 2025 • Coinbase
Coinbase makes investment in CoinDCX: Expanding our commitment to India and the Middle East’s crypto future
Oct 15, 2025 • Coinbase
Intel and Coinbase Are Powering Small Business Growth Through AI and Crypto Innovation
Oct 14, 2025 • U.S. Chamber of Commerce
Exclusive: Coinbase and Mastercard have both held advanced talks to buy stablecoin startup BVNK for around $2 billion
Oct 9, 2025 • Fortune
What to Expect From Coinbase Global's Q3 2025 Earnings Report
Oct 9, 2025 • Yahoo Finance
Coinbase applies for federal trust banking license, says 'we have no ambitions to be a bank'
Oct 3, 2025 • Yahoo Finance
Samsung taps Coinbase to bring crypto to more than 75 million Galaxy users
Oct 3, 2025 • Coinbase
Samsung Wallet Offers Users Special Access to Coinbase One
Oct 3, 2025 • samsung.com
Coinbase (COIN) Stock Trades Up, Here Is Why
Sep 29, 2025 • Yahoo Finance
Presearch Ecosystem Token PRE Now Available on Coinbase DEX and Gemini Onchain
Sep 29, 2025 • Presearch
South Korea’s National Pension Service Considers Digital Assets After New Law
Sep 29, 2025 • Analytics Insight: Latest AI, Crypto, Tech News & Analysis
October is ‘ETF month’ as 16 crypto funds await final decision
Sep 29, 2025 • Cointelegraph
3 Ways to Test the Crypto Market Without Owning Bitcoin
Sep 29, 2025 • MarketBeat
XRP Price Prediction After October 2025 ETF Approvals
Sep 28, 2025 • Coinpedia
U.S. bid to keep $163M in cryptocurrency provides glimpse into ‘pig-butchering’
Sep 27, 2025 • mlive
Forex vs Crypto Trading: Which Market is Right for You?
Sep 27, 2025 • Trading Trikon
How to safely set up a Web3 Wallet without losing all your crypto overnight
Sep 27, 2025 • IndiaTimes
Could your wages soon be paid in crypto? That just got a big step closer
Sep 27, 2025 • The Independent
Coinpedia Digest: This Week’s Crypto News Highlights | 27th September, 2025
Sep 27, 2025 • Coinpedia
Cloudflare and Coinbase will launch x402 foundation
Sep 25, 2025 • Zawya.com
First Singapore dollar-backed stablecoin XSGD to launch on Coinbase on Sept 30
Sep 25, 2025 • Straits Times
Moderately bullish activity in Coinbase with shares up 0.58%
Sep 24, 2025 • thefly.com
How Smaller Funds Can Access Top Deals In A Competitive Market
Sep 24, 2025 • Crunchbase News
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Sep 24, 2025 • Yahoo Finance
USA Today Spotlights Attorney Courtney Werning’s Fight to Protect Victims of Scams
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Sep 24, 2025 • Virtune AB (Publ)
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Sep 24, 2025 • MarketScreener
Why Coinbase Could Be the Netflix of Crypto
Sep 24, 2025 • The Motley Fool
Kraken, Crypto.com execs to attend SEC-CFTC ‘harmonization’ event
Sep 24, 2025 • Cointelegraph
CFTC initiative to allow stablecoins as collateral in derivatives markets
Sep 24, 2025 • Cointelegraph
Which Crypto to buy today for long-term growth? some traders favor a project aiming for 800% ROI
Sep 24, 2025 • Cyprus Mail
Launching the x402 Foundation with Coinbase, and support for x402 transactions
Sep 23, 2025 • The Cloudflare Blog
Coinbase and Cloudflare Will Launch the x402 Foundation: Building the Future of Agentic Commerce
Sep 23, 2025 • Coinbase
Bitcoin Miner CleanSpark Gaps Up On Coinbase Financing Deal
Sep 23, 2025 • Yahoo Finance
Bitcoin Miner CleanSpark Breaks Out On Coinbase Financing Deal
Sep 23, 2025 • Investor's Business Daily
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Sep 23, 2025 • Fitell Corporation
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Sep 23, 2025 • Pulse 2.0
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Sep 22, 2025 • Yahoo Finance
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Sep 20, 2025 • Coinpedia
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Sep 20, 2025 • Cointelegraph
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Sep 20, 2025 • NewsBTC
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Sep 20, 2025 • CoinDesk: Bitcoin, Ethereum, Crypto News and Price Data
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Sep 20, 2025 • Coinspeaker
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Sep 20, 2025 • The Motley Fool
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Sep 19, 2025 • CryptoNews
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Sep 17, 2025 • Computer Weekly
Rate cut expectations boost Bitcoin: Is the next bull run on the cards?
Sep 17, 2025 • Business Standard India
Google Cloud launches Agent Payments Protocol for AI agents
Sep 17, 2025 • Tech in Asia
Coinbase Data Breach: Insider Plot and Alleged Cover-Up Exposed
Sep 17, 2025 • Coinspeaker
CME Group to launch options on Solana, XRP futures in October
Sep 17, 2025 • Cointelegraph
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Sep 17, 2025 • TokenInsight News
Solana Sees Institutional Accumulation: 413,075 SOL Moved Off Exchanges In Hours
Sep 17, 2025 • NewsBTC
What is the best cheapest Cryptocurrency with real yield and $2 price target, MUTM is the call for 5 reasons
Sep 17, 2025 • Cyprus Mail
Crypto Is The Money For AI, Says Economist As Coinbase CEO Teases Stablecoin-Powered Transactions Between Agents
Sep 17, 2025 • Benzinga.com
Google Unveils a Payment Protocol for AI-Driven Commerce
Sep 17, 2025 • PYMNTS.com
Coinbase Joins Ethereum Foundation to Back Open Intents Framework
Sep 17, 2025 • Coinspeaker
Bullish Shares Jump 5% as Crypto Exchange Eyes US Expansion After Receving NY License
Sep 17, 2025 • Decrypt
Venture Studio Thesis* Appoints Victoria Chan as COO to Spearhead BitcoinFi Expansion
Sep 16, 2025 • CoinDesk: Bitcoin, Ethereum, Crypto News and Price Data