12 days ago
Senior Manager, Channel Marketing
INFINITE ELECTRONICS
Lewisville, TX (Unknown)Full time$148K/yr – $174K/yr
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Senior Manager, Channel Marketing
Lewisville, TX (Unknown)
$148K/yr – $174K/yrSenior Level8+ years expFull time
Posted 12 days ago
Job Summary
Own and drive the channel marketing program for distributor and partner ecosystems, partnering with Marketing, Sales, and Channel teams to design scalable enablement, MDF-backed campaigns, and joint initiatives that accelerate partner growth.
- Channel strategy and program design across distributors and partners
- Cross-functional collaboration to deliver aligned marketing initiatives
- Enabling partners with content, tools, and measurable ROI
Job Description
Responsibilities
- Develop and Execute Channel Marketing Strategy: Create and lead the strategy for distributor and partner marketing initiatives, ensuring alignment with Infinite’s business and brand priorities.
- Partner Collaboration: Proactively engage with distributors to design and implement programs that drive awareness, engagement, and sales growth, including targeted campaigns, joint content, and customer initiatives.
- Cross-Functional Liaison: Serve as the primary connection between Infinite’s Marketing, Sales, and Channel teams, as well as distributor marketing leaders, ensuring consistent communication, shared goals, and effective program delivery.
- Content & Enablement: Educate internal stakeholders on the content, tools, and information needed to accelerate growth within the distribution channel at 2× market pace. Identify and close gaps in marketing enablement and customer experience.
- Performance Management: Own and manage the Market Development Fund (MDF), budget setting metrics, monitoring utilization, and ensuring ROI on all funded activities.
- Relationship Building: Develop deep, strategic relationships with marketing and sales leaders at key distribution partners to position Infinite as the partner of choice for joint marketing initiatives.
- Continuous Improvement: Identify new tools, platforms, and opportunities to enhance partner engagement, streamline execution, and improve overall customer experience within the distribution network.
- Leadership Contribution: Serve as a key member of the Infinite Marketing Leadership Team, providing strategic insights and channel expertise to guide the broader business.
Requirements
- Bachelor’s degree in marketing, business, or related field
- 8+ years of progressive marketing experience, including significant channel marketing responsibility
- Experience in distribution-based B2B environments, ideally in electronics, manufacturing, or technology
- Strong understanding of eCommerce, digital marketing, and partner enablement strategies
- Demonstrated ability to develop and manage large-scale partner marketing programs and budgets
- Excellent communication, relationship-building, and stakeholder management skills
- Analytical mindset with a focus on measurable results and continuous optimization
- Physical Job Requirements: Frequently remains in a stationary position and occasionally moves about the office or worksite to access files, supplies, or attend meetings.
- Physical Job Requirements: Frequently uses hands and fingers to operate office equipment such as a keyboard, mouse, telephone, and other standard office tools.
- Physical Job Requirements: Must be able to visually assess information on screens, documents, and reports.
Preferred
- MBA preferred
INFINITE ELECTRONICS
At Infinite Electronics, we work to move the world forward by delivering reliable, engineered connectivity solutions worldwide through our portfolio of companies.We are guided by a vision to be the first choice for our people, customers, investors, partners and the communities we serve.With deep engineering expertise, rapid-prototyping capabilities, and scalable global production, Infinite Electronics is a trusted partner in advancing the world’s connectivity needs.Infinite Electronics, where every connection matters.
Salaries
Posted range
$148K/yr – $174K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
30 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
8.4K
Traffic Source Mix
Search
28.6%
Direct
52%
Referral
6.5%
Social
11.5%
Paid
1.2%
Headcount Trend
Current headcount: ~517