Define and lead the enterprise vision for Marketing 360, encompassing owned channels, CRM, loyalty, lifecycle marketing, and integrated consumer engagement
Influence the planning and execution of cross channel campaigns in partnership with paid media, commerce, and brand teams to ensure a cohesive consumer journey
Own relationship marketing strategy, embedding CRM and loyalty principles into brand planning, content, and campaign design across all consumer touchpoints
Drive consumer first storytelling, leveraging data and insights to deliver relevant, connected, and emotionally resonant experiences
Integrate CRM and loyalty programs into content, partnerships, and marketing activations to increase engagement, retention, and lifetime value
Establish measurement frameworks to evaluate Marketing 360 effectiveness across owned, earned, and influenced channels
Lead the evolution of loyalty programs that strengthen emotional and transactional consumer relationships
Partner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaigns

10+ years of experience in digital marketing, CRM, brand marketing, or integrated marketing
Proven track record of driving consumer engagement at scale
Strong people leader with a focus on team development and collaboration
Deep expertise in CRM, loyalty, integrated campaign development, and promotional strategy
Proven ability to align relationship marketing with brand storytelling and commercial goals
Strong analytical skills with the ability to translate data into action
Experience influencing across marketing, media, creative, and eCommerce teams
Demonstrated success leading organizations toward consumer-centric marketing

competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential

Director, Digital Marketing