Own and coordinate Neighborly’s brand agenda across national and local programs, ensuring cohesive strategy, timely execution, and measurable impact through cross-functional collaboration and asset management.

Collaborate with Marketing Leadership, Strategy, Operations, Digital, Creative, and franchisees to shape and analyze brand initiatives and impact.
Create, calendar, and enable local and multi-brand programs with scalable assets for national campaigns.
Source and manage brand vendors and resources to ensure effective, timely delivery.

Job Description

Responsibilities

Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas.
Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals.
Execute and support strategic brand initiatives as developed annually in brand planning.
Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level
Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns.
Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support.
Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources.
Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and evaluate programs and materials for effectiveness.

Requirements

Minimum of 5-7 years of professional Marketing experience
Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools
Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus
Bachelor’s degree in Marketing or equivalent
Strong verbal and written communication skills; drafting day-to-day business correspondence
Ability to thrive in a fast-paced, deadline-driven environment

Preferred

Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus

Benefits

Benefits: Check out our benefits offerings Neighborly | Benefits Guide
Paid time off
Paid holidays
Recess breaks
wellness programs
Equity and annual bonus opportunities

Neighborly®

Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners. Our consistency and quality work are the basis for everything we do, and are what make us a leader in the home services space, as we constantly strive to "be so remarkable, we become a beloved household name." Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve. When combined with our Code of Values of Respect, Integrity, Customer Focus, and Having Fun in the Process, Neighborly sets the tone for our culture and business, and empowers the pursuit of entrepreneurship and a meaningful career.Neighborly has over 2,000 corporate employees worldwide with the Global Headquarters located in Waco, Texas and Irving, Texas.

Founded in 1981

Waco, Texas, USA

754 employees (143 in marketing)

www.neighborlybrands.com