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Marketing jobs

5 marketing jobs

7 days ago

Senior Campaign Manager

Illumina

Boulder, CO (Unknown)Full time$108K/yr – $162K/yr

7 days ago

Senior Campaign Manager

Illumina

San Diego, CA (On-site)Full time$108K/yr – $162K/yr

3 weeks ago

Senior Events Specialist, USCAN Field Marketing

Illumina

San Diego, CA (On-site)Full time$83K/yr – $124K/yr

5 weeks ago

Associate Director of Public Relations

Illumina

San Diego, CA (Hybrid)Full time$156K/yr – $233K/yr

1 month ago

Staff Marketing Programs Manager

Illumina

San Diego, CA (On-site)Full time$118K/yr – $177K/yr

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Illumina

Senior Campaign Manager

Boulder, CO (Unknown)

$108K/yr – $162K/yrSenior LevelFull time

Posted 7 days ago

Job Summary

Own and drive multi-channel marketing campaigns from planning through optimization, coordinating Product Marketing, Creative, Sales and Digital teams to ensure consistency and impact.

Lead integrated programs across digital and traditional channels
Oversee paid media and optimization across Google Ads, Meta, and LinkedIn

Job Description

Responsibilities

Develop and execute integrated marketing campaigns across digital and traditional channels, ensuring alignment with brand goals and revenue objectives.
Manage the full campaign lifecycle from planning and audience segmentation to launch, performance tracking, and optimization.
Collaborate with cross-functional teams including Product Marketing, Creative, Sales, and Digital to maintain campaign consistency and effectiveness.
Oversee paid media strategy across platforms such as Google Ads, Meta, and LinkedIn, optimizing targeting and creative based on performance insights.
Utilize HubSpot and Pardot to build workflows, lead nurturing sequences, and personalized customer experiences.
Conduct A/B testing, optimize landing pages, and analyze performance using Google Analytics and other tools to boost conversion rates and ROI.
Monitor key performance indicators, build campaign dashboards, and present insights to stakeholders to guide data-driven decisions.

Requirements

Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
Experience managing integrated, multi-channel marketing campaigns from planning through optimization, ideally in a B2B or life sciences environment.
Hands-on proficiency with marketing automation platforms (HubSpot and/or Pardot), including workflow and lead nurture build.
Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn) and campaign-level budget management.
Comfort with A/B testing, landing page optimization, and web analytics tools (Google Analytics) to drive conversion improvements.
Strong cross-functional collaboration skills, with the ability to align Sales, Product Marketing, and Creative around a single campaign plan.
Ability to build and present clear performance dashboards and translate campaign data into recommendations for stakeholders.

Benefits

We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

Illumina

3.5 Glassdoor

At Illumina, our goal is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago. These studies will help make the realization of personalized medicine possible. With such rapid advances in technology taking place, it is mission critical to have solutions that are not only innovative, but flexible, scalable, and complete with industry-leading support and service. As a global company that places high value on collaborative interactions, rapid delivery of solutions, and prioritizing the needs of its customers, we strive to meet this challenge. Illumina’s innovative, array-based solutions for DNA, RNA, and protein analysis serve as tools for disease research, drug development, and the development of molecular tests in the clinic.

Founded in 1998

San Diego, California, USA

9.3K employees (329 in marketing)

www.illumina.com

62% recommend to a friend

75% CEO approval