2 months ago
Manager, Subscription Marketing
IAC
New York City, NY (Hybrid)Full time$80K/yr – $95K/yr
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Manager, Subscription Marketing
New York City, NY (Hybrid)
$80K/yr – $95K/yrManager3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own a hands-on lifecycle marketing scope focused on subscription/digital media, running and iterating email campaigns in Sailthru/Braze/Iterable/SFMC, testing with robust analytics to lift activation and retention.
- Campaign execution and experimentation in a subscription/digital media context.
- Analytics-driven optimization: measure performance and drive improvement across lifecycle stages.
- Cross-functional collaboration with product, content, and growth to align on experiments and outcomes.
Job Description
Responsibilities
- 3–5 years of experience in digital marketing, lifecycle marketing, email marketing, and/or growth marketing
- Hands-on experience with email marketing platforms such as Sailthru, Braze, Iterable, or Salesforce Marketing Cloud
- Experience executing marketing campaigns within marketing platforms
- Strong analytical mindset with the ability to interpret performance metrics
- Experience with A/B testing and experimentation frameworks
- Excellent organizational and project management skills
- Ability to collaborate with cross-functional teams
- Experience working in a subscription, digital media, newsletter, or direct-to-consumer business model strongly preferred
- Comfortable operating in a fast-paced environment and managing multiple tests and campaigns simultaneously
- Proactive self-starter
Requirements
- 3–5 years of experience in digital marketing, lifecycle marketing, email marketing, and/or growth marketing
- Hands-on experience with email marketing platforms such as Sailthru, Braze, Iterable, or Salesforce Marketing Cloud
- Experience executing marketing campaigns within marketing platforms
- Strong analytical mindset with the ability to interpret performance metrics
- Experience with A/B testing and experimentation frameworks
- Excellent organizational and project management skills
- Ability to collaborate with cross-functional teams
Preferred
- Experience working in a subscription, digital media, newsletter, or direct-to-consumer business model strongly preferred
Benefits
- This position is hybrid (2+ days in office)
- A mission-driven team passionate about quality and bold journalism
- Opportunities for growth and professional development
- A collaborative and flexible work environment
- Competitive salary and benefits package
- The Daily Beast provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, 401K employer matching program, paid holidays, and paid time off (PTO).
IAC
4.0 Glassdoor
IACMI (Institute for Advanced Composite Manufacturing Innovation) -The Composites Institute is a 501(c)(3) managed by Collaborative Composite Solutions Corporation (CCS), a not-for-profit established by the University of Tennessee Research Foundation.A partnership of industry, universities, national laboratories and federal, state and local governments, sharing resources and co-investing to accelerate development and commercial deployment of advanced composites.
Founded in 2015
Knoxville, Tennessee, USA
64 employees (8 in marketing)
69% recommend to a friend
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
30%
Direct
47%
Referral
7.7%
Social
13.4%
Paid
1.6%
Headcount Trend
Current headcount: ~68
Marketing Team
Marketing Team Size
8 (13% of company)
