1 month ago
Field Marketing, Senior Manager, Strategic Events & Executive Experiences
Medallia
McLean, VA (Hybrid)Full time
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Field Marketing, Senior Manager, Strategic Events & Executive Experiences
McLean, VA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end executive experiential programs that connect VIP events to pipeline, with tight cross-functional alignment, measurable ROI, and direct C-suite engagement.
- Strategic Ownership: map high-value accounts to bespoke VIP experiences and coordinate with Sales to accelerate pipeline.
- Onsite Excellence: lead all event logistics, guest experiences, and executive interactions with a white-glove standard.
- Measurement and Optimization: design ROI-focused event metrics, track penetration and pipeline impact, and feed learnings back to Marketing and Sales.
Job Description
Responsibilities
- Curate Bespoke Experiences: Plan and execute a premium portfolio of high-touch events, including exclusive VIP dinners, bespoke experiential events, sponsorships and hosted programs.
- Strong Detail Management: Direct all facets of event production—including premium venue sourcing, vendor negotiations, complex timelines, and budget oversight—ensuring every touchpoint reflects Medallia’s brand standard.
- White-Glove Onsite Hosting: Serve as the professional onsite lead, orchestrating seamless logistics while naturally interacting with executive attendees and internal leadership.
- Scalable Precision: Simultaneously manage multiple high-stakes timelines without compromising the attention to detail required for high-touch events.
- Strategic Sales Access: Partner closely with Sales and Marketing leadership to map high-value target accounts to tailored experiential programs.
- C-Suite Communications: Act as the internal consultant to senior account executives, enabling them with messaging, white-glove invitation strategies, and the details necessary for their active involvement in the event.
- Internal Advocacy: Champion upcoming high-touch programs internally, driving alignment, excitement, and disciplined execution across cross functional teams.
- Strategic Follow-Up: Coordinate directly with account teams to ensure personalized post-event outreach that capitalizes on executive momentum.
- Pipeline Attribution: Architect events with the end in mind, tracking and reporting on critical metrics including target account penetration, pipeline generation, and acceleration.
- Executive Briefings: Synthesize complex event data into concise, high-impact performance reports for marketing and sales leadership.
Requirements
- Experience: 5+ years of proven success managing sophisticated B2B experiential marketing, high-touch VIP programs, or executive events within the technology or professional services sectors. Save
- Project Mastery: Demonstrated end-to-end project management expertise, showcasing the ability to negotiate high-value vendor contracts and maintain absolute fiscal discipline.
- Executive Presence: Proven track record of confidently interacting with internal and external C-suite and senior-level stakeholders including in-person, written and oral.
- Technical Literacy: Demonstrated proficiency with Salesforce (or similar enterprise CRMs) to track campaign performance, pipeline attribution, and account data.
- Mobility: Ability to travel within North America (up to 30%) and command live, fast-paced event environments for extended periods.
Preferred
- Industry Expertise: Direct experience within the Enterprise SaaS landscape.
- Agility & Poise: Comfort navigating a fast-paced, high-growth environment with a calm, solution-oriented mindset under pressure.
- Tech Stack: Familiarity with modern marketing suites, Google Workspace, and event management platforms.
- Creative Problem-Solving: A proactive, intuitive approach to anticipating logistical hitches and resolving them seamlessly behind the scenes.
Benefits
- Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.
Medallia
3.2 Glassdoor
Still running CX on surveys alone? That’s not listening. It’s guesswork. Medallia turns every customer signal — voice, chat, web, social — into clarity, so your teams can act fast and lead with confidence. Why? Because we’re on a mission to give CX the power it deserves.You hold the keys to growth, risk reduction, and market leadership. We help you turn them. Sync everything. Miss nothing.
Founded in 2016
McLean, Virginia, USA
2K employees (47 in marketing)
48% recommend to a friend
33% CEO approval
Traffic Signals
Monthly Visitors
26.6M
Monthly Google Ads Budget
$12.6K
Traffic Source Mix
Search
5%
Direct
81.1%
Referral
12.7%
Social
0.4%
Paid
0.7%
Headcount Trend
Current headcount: ~2K
Marketing Team
Marketing Team Size
47 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$325M
Last Raise
$70M
Series F, 7 years ago
Funding History
- Jan 2019Series F • $70M
- Jul 2016Secondary Market
- Jul 2015Series E • $150M