2 days ago
Manager, CRM/Lifecycle Marketing
dmg::media
New York City, NY (Hybrid)Full time$110K/yr – $140K/yr
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Manager, CRM/Lifecycle Marketing
New York City, NY (Hybrid)
$110K/yr – $140K/yrManager4+ years expFull time
Posted 2 days ago
Job Summary
Own and optimize the US CRM lifecycle program, leading end-to-end campaign planning, execution, and compliance while coordinating with London and US teams to tailor strategies for the US market.
- Own live US CRM campaign execution and calendar
- Translate global lifecycle strategy for local market needs
- Ensure data protection and consent requirements are embedded in planning
Job Description
Responsibilities
- Plan and execute CRM campaigns for the US subscriber base, including send planning, content development and adaptation, audience coordination, timing, and channel selection.
- Manage email as the primary CRM channel today and support the introduction of push, in-app, and other channels for the US audience.
- Maintain an accurate campaign calendar and coordinate dependencies so activity launches on time and to a consistently high standard.
- Translate centrally developed lifecycle strategy, segmentation, and campaigns into activity that reflects US audience needs, seasonality, tone, and market context.
- Serve as the primary connection point to London on what is working, what is not, and what the US market needs.
- Support the US Acquisition team with activation execution when dedicated capacity is needed, aligning priorities with the Director of Subscription Growth.
- Own the day-to-day relationship with Legal on US data-protection, consent, and marketing-permission requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
- Build compliance requirements into campaign planning and execution rather than treating them as a final-stage review.
- Maintain clear processes and documentation to support compliant, consistent activation across channels.
- Monitor CRM engagement, retention, churn, and acquisition-activation results and use performance data to improve future activity.
Requirements
- At least four years of experience in CRM, lifecycle marketing, marketing activation, or a closely related discipline.
- Hands-on experience building and executing customer campaigns, preferably across email and at least one additional owned channel.
- Experience adapting centralized or global marketing strategies for a local market.
- Working knowledge of US marketing-compliance requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
- Strong project-management skills and the ability to manage multiple campaigns, stakeholders, and deadlines.
- Strong analytical judgment and the ability to turn campaign results into practical improvements.
- Clear written and verbal communication skills, including the ability to work effectively across US and international teams.
Benefits
- Healthcare benefits
- Dental and optical coverage
- 401(k)
- Generous paid time off
- Excellent opportunities for professional development and career progression within a global media organization
dmg::media
3.2 Glassdoor
dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. Together, Daily Mail, The Mail on Sunday, Metro and The i Paper, reach more than 24million people daily. In the UK alone, its brands reach over 10million people daily.Its newsbrands are expert at getting to the bottom of the stories most relevant to our readers.To find out more about dmg media and its brands visit www.dmgmedia.co.uk.
Founded in 2008
Hyde Park, High Street Kensington, Holland Park, Kensington, England, GBR
491 employees (156 in marketing)
0% recommend to a friend
1% CEO approval
Salaries
Posted range
$110K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
109 (22% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
65.3K
Traffic Source Mix
Search
11.7%
Direct
44.3%
Referral
7.9%
Social
35.7%
Paid
0%
Headcount Trend
Current headcount: ~491
Recent News
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