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Marketing jobs

8 marketing jobs

1 day ago

AVP, Loyalty & CRM

Bath & Body Works

Reynoldsburg, OH (On-site)Full time$178K/yr – $271K/yr

1 day ago

Media Relations Specialist

Bath & Body Works

Columbus, OH (On-site)Full time$64K/yr – $92K/yr

2 weeks ago

AVP, Loyalty & CRM

Bath & Body Works

Reynoldsburg, OH (Hybrid)Full time$178K/yr – $271K/yr

2 months ago

Senior Social Media Specialist - International

Bath & Body Works

Columbus, OH (On-site)Full time$73K/yr – $108K/yr

3 months ago

Paid Social Analyst

Bath & Body Works

Reynoldsburg, OH (On-site)Full time

3 months ago

Graphic Designer, Creative Marketing

Bath & Body Works

Reynoldsburg, OH (On-site)Full time$73K/yr – $108K/yr

4 months ago

AVP, Corporate Communications - Risk & Reputation

Bath & Body Works

Columbus, OH (On-site)Full time$178K/yr – $270K/yr

4 months ago

Manager, Marketplace Content & SEO

Bath & Body Works

Columbus, OH (On-site)Full time$95K/yr – $141K/yr

All marketing roles in the US

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All marketing roles in the US

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8 jobs

AVP, Loyalty & CRM

Bath & Body Works

Reynoldsburg, OH (On-site)

$178K/yr - $271K/yrIn-houseFull-timeDirector/executive15+ years exp.

1 day ago

Media Relations Specialist

Bath & Body Works

Columbus, OH (On-site)

$64K/yr - $92K/yrIn-houseFull-timeMid level2+ years exp.

1 day ago

AVP, Loyalty & CRM

Bath & Body Works

Reynoldsburg, OH (Hybrid)

$178K/yr - $271K/yrIn-houseFull-timeDirector/executive15+ years exp.

2 weeks ago

Senior Social Media Specialist - International

Bath & Body Works

Columbus, OH (On-site)

$73K/yr - $108K/yrIn-houseFull-timeSenior level4+ years exp.

2 months ago

Paid Social Analyst

Bath & Body Works

Reynoldsburg, OH (On-site)

In-houseFull-timeMid level2+ years exp.

3 months ago

Graphic Designer, Creative Marketing

Bath & Body Works

Reynoldsburg, OH (On-site)

$73K/yr - $108K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

AVP, Corporate Communications - Risk & Reputation

Bath & Body Works

Columbus, OH (On-site)

$178K/yr - $270K/yrIn-houseFull-timeSenior level10+ years exp.

4 months ago

Manager, Marketplace Content & SEO

Bath & Body Works

Columbus, OH (On-site)

$95K/yr - $141K/yrIn-houseFull-timeManager

4 months ago

Bath & Body Works

AVP, Loyalty & CRM

Reynoldsburg, OH (On-site)

$178K/yr – $271K/yrDirector/Executive15+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

Strategy & Business Ownership
- Define the enterprise Loyalty and CRM vision, multi-year roadmap, and investment strategy — with explicit business cases tied to retention, lifetime value expansion, and profitable revenue growth.
- Own the Loyalty and CRM P&L view: set goals, define the metrics that matter (active members, spend per member, retention rate, reactivation rate, incremental demand, program cost rate), and hold the function accountable to them.
- Bring consumer insights, program analytics, and competitive intelligence to enterprise planning — shaping where the company invests, not just how marketing implements.
Loyalty Program Leadership
- Lead the ongoing evolution of the My Bath & Body Works Loyalty Program so it remains a strategic driver of differentiation, consumer value, and profitable growth — not a discount mechanism. Stand-up and intelligently integrate a private label credit card program that is accretive to both the consumer / Member and the business.
- Design the value exchange deliberately: benefits architecture, earn-and-burn economics, recognition and status, member-exclusive experiences, and the offer strategy that balances engagement with margin.
- Benchmark relentlessly against best-in-class retail loyalty and bring the strongest ideas home — adapted to our consumer, our economics, and our brand.
Lifecycle & CRM
- Own the consumer lifecycle end to end: acquisition, onboarding, engagement, retention, reactivation, and advocacy — with defined journeys, triggers, and success metrics at each stage.

Requirements

Bachelor's degree or equivalent experience
15+ years of progressive leadership in CRM, Loyalty, Consumer/Retention Marketing, or related roles within retail, consumer products, or management consulting.
Proven track record of delivering measurable, incremental business results through loyalty and CRM — with fluency in the P&L mechanics of a loyalty program (liability, breakage, funding rates, promotional economics).
Deep expertise in consumer segmentation, journey orchestration, marketing automation, loyalty program design, and omnichannel engagement.
Demonstrated command of measurement: incrementality, test-and-learn, holdout methodology, and the ability to defend results with finance-grade rigor.
Ability to bring the consumer to life — connecting insight to strategy to financial outcomes in a way that moves executive decisions.
Strong enterprise leadership: influences across functions, unites disparate teams around common goals, and builds a culture of collaboration and accountability.
Experience building or integrating teams through organizational change — uniting strategy, data, and execution functions under a single accountable operating model.
Proven ability to question the status quo constructively and inspire change at all levels of the organization.
Track record of identifying, developing, and retaining top talent; leads with inspiration, integrity, and trust.

Benefits

Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
No-cost mental health and well-being support through our Employee Assistance Program (EAP).
401k with company match and Associate Stock Purchase program with discount.
Opportunity for paid time off, paid parental leave and access to family building benefits.
Home, auto and pet insurance and a company-provided Care.com subscription.
Tuition reimbursement and scholarship opportunities for post-secondary education.
Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
Visit bbwbenefits.com for more details.

Bath & Body Works

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As we've grown, so has our purpose and today, we help the world live more fully through the power of fragrance.We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences.We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy.Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.

Founded in 1990

Reynoldsburg, Ohio, USA

32K employees (722 in marketing)

www.linkedin.com/company/bath-and-body-works

Traffic Signals

Monthly Visitors

157.9K

Traffic Source Mix

50%

Direct

37.9%

Referral

7.2%

Social

3.2%

Paid

1.4%

Headcount Trend

Current headcount: ~32.6K

Marketing Team

Marketing Team Size

469 (1% of company)

Median Career Experience

13 years

Median Tenure

6 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Zorina Yassin

Talent Manager

At the company for 16 years 1 month

Marketing Leadership

Jamie Sohosky

Chief Marketing Officer

At the company for 4 years 8 months

Simone Pace

Vice President, Brand & Customer Strategy

At the company for 14 years

Rob Lovell

Associate Vice President, Brand & Category Marketing Strategy

At the company for 13 years 4 months

Mandy Dangerfield

Assistant Vice President Marketing

At the company for 21 years 11 months

Recent News

Dec 10, 2025 • parade.com

12 Discontinued Bath & Body Works Scents Just Returned to Shelves

Dec 10, 2025 • bestlifeonline.com

Bath & Body Works Debuts ‘Unexpected’ Food-Scented Candles and Fans Have Thoughts

Dec 10, 2025 • People.com

Responsibilities

Strategy & Business Ownership
- Define the enterprise Loyalty and CRM vision, multi-year roadmap, and investment strategy — with explicit business cases tied to retention, lifetime value expansion, and profitable revenue growth.
- Own the Loyalty and CRM P&L view: set goals, define the metrics that matter (active members, spend per member, retention rate, reactivation rate, incremental demand, program cost rate), and hold the function accountable to them.
- Bring consumer insights, program analytics, and competitive intelligence to enterprise planning — shaping where the company invests, not just how marketing implements.
Loyalty Program Leadership
- Lead the ongoing evolution of the My Bath & Body Works Loyalty Program so it remains a strategic driver of differentiation, consumer value, and profitable growth — not a discount mechanism. Stand-up and intelligently integrate a private label credit card program that is accretive to both the consumer / Member and the business.
- Design the value exchange deliberately: benefits architecture, earn-and-burn economics, recognition and status, member-exclusive experiences, and the offer strategy that balances engagement with margin.
- Benchmark relentlessly against best-in-class retail loyalty and bring the strongest ideas home — adapted to our consumer, our economics, and our brand.
Lifecycle & CRM
- Own the consumer lifecycle end to end: acquisition, onboarding, engagement, retention, reactivation, and advocacy — with defined journeys, triggers, and success metrics at each stage.

Requirements

Bachelor's degree or equivalent experience
15+ years of progressive leadership in CRM, Loyalty, Consumer/Retention Marketing, or related roles within retail, consumer products, or management consulting.
Proven track record of delivering measurable, incremental business results through loyalty and CRM — with fluency in the P&L mechanics of a loyalty program (liability, breakage, funding rates, promotional economics).
Deep expertise in consumer segmentation, journey orchestration, marketing automation, loyalty program design, and omnichannel engagement.
Demonstrated command of measurement: incrementality, test-and-learn, holdout methodology, and the ability to defend results with finance-grade rigor.
Ability to bring the consumer to life — connecting insight to strategy to financial outcomes in a way that moves executive decisions.
Strong enterprise leadership: influences across functions, unites disparate teams around common goals, and builds a culture of collaboration and accountability.
Experience building or integrating teams through organizational change — uniting strategy, data, and execution functions under a single accountable operating model.
Proven ability to question the status quo constructively and inspire change at all levels of the organization.
Track record of identifying, developing, and retaining top talent; leads with inspiration, integrity, and trust.

Benefits

Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
No-cost mental health and well-being support through our Employee Assistance Program (EAP).
401k with company match and Associate Stock Purchase program with discount.
Opportunity for paid time off, paid parental leave and access to family building benefits.
Home, auto and pet insurance and a company-provided Care.com subscription.
Tuition reimbursement and scholarship opportunities for post-secondary education.
Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
Visit bbwbenefits.com for more details.