Own the development of KPIs, dashboards, and insights across marketing to inform strategy.
Must-have: 7+ years in marketing analytics or intelligence with leadership experience.
Standout: Experience piloting AI/ML tools in marketing and cross-functional collaboration.

Job Description

Responsibilities

Leads the development and execution of an enterprise marketing intelligence strategy that enables data¿driven institutional decision-making.
Establishes and governs enterprise marketing KPIs, measurement frameworks, attribution models, and performance standards to demonstrate impact and ROI.
Develops executive-ready dashboards, reports, and insights that inform strategy, optimize performance, and identify trends, risks, and growth opportunities.
Analyzes marketing, campaign, and audience data across the digital ecosystem (web, campaigns, search, and social) to improve engagement, conversion, and outcomes.
Partners with clinical and university marketing leaders to generate insights supporting patient acquisition, service line growth, brand awareness, and student recruitment, using privacy-first data practices.
Identifies, evaluates, and pilots artificial intelligence and advanced analytics solutions that enhance marketing intelligence, experimentation, and decision-making.
Collaborates with marketing, digital, IT, and compliance teams to ensure responsible, ethical, and effective use of data and AI.
B uilds and leads a high-performing marketing intelligence team and center of excellence, promoting data literacy through training, tools, and best-practice playbooks.
Manages Human Resources activities for direct reports in regard to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.
Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.
Performs other duties as assigned.

Requirements

Bachelor\'s Degree in marketing, analytics, business, communications, data science, or a related field required
7 years of progressive experience in marketing analytics, marketing intelligence, digital strategy, data intelligence, or marketing technology, including experience translating complex data into strategic insights and leading or influencing teams and initiatives required
Advanced understanding of marketing intelligence, analytics, and performance measurement frameworks.
Strong knowledge of digital marketing ecosystems, analytics platforms, BI tools, and data architectures.
Experience applying artificial intelligence or machine learning tools to marketing analytics or audience insights.
Ability to translate complex analytics into clear, executive-ready insights and recommendations.
Strong data storytelling, visualization, and executive communication skills.
Strategic thinking with the ability to connect data insights to institutional goals and outcomes.
Systems-thinking mindset across platforms, campaigns, channels, and audience journeys.
Demonstrated ability to collaborate across marketing, communications, digital, IT, and clinical teams.
Experience operating effectively in complex, matrixed, or highly regulated environments.

Preferred

AI, analytics, or data-related certification preferred

Benefits

100% paid medical premiums for our full-time employees
Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equate to around 37-38 days per year)
The longer you stay, the more vacation you’ll accrue!
Longevity Pay (Monthly payments after two years of service)
Build your future with our awesome retirement/pension plan!
Free financial and legal counseling
Free mental health counseling services
Gym membership discounts and access to wellness programs
Other employee discounts, including entertainment, car rentals, cell phones, etc.
Resources for child and elder care

UTHealth Houston

3.9 Glassdoor

UTHealth Houston educates the largest number of health care professionals in Texas. Created in 1972 by The University of Texas System Board of Regents, UTHealth Houston is located in the Texas Medical Center. It includes the schools of dentistry, biomedical informatics, medicine, nursing, public health, behavioral health sciences, and the graduate school of biomedical sciences. UTHealth Houston is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award certificate, bachelor's, master's, doctoral, and professional degrees. Three faculty practices treat patients in a variety of Houston-area clinics: UT Physicians, UT Dentists, and UT Health Services.

Founded in 1972

Houston, Texas, USA

8.9K employees (99 in marketing)

www.uth.edu

72% recommend to a friend

86% CEO approval

Traffic Signals

Monthly Visitors

1.1M

Monthly Google Ads Budget

$7.3K

Traffic Source Mix

48.1%

Direct

39.1%

Referral

11.8%

Social

0.4%

Paid

0.5%

Headcount Trend

Current headcount: ~8.9K

Marketing Team

Marketing Team Size

78 (1% of company)

Median Career Experience

16 years

Median Tenure

9.6 years

People

HR / Recruitment

Shannon Dawson

Talent Acquisition Specialist

At the company for 9 years 7 months

Funding

Total Funding

$8.8M

Last Raise

$7.3M

Grant, 2 years ago

Funding History

May 2024
Grant
Dec 2014
Grant • $7.3M
Aug 2014
Grant • $1.5M

Recent News

Lawsuit accuses new UTHealth Houston president of retaliation at former job

Oct 11, 2025 • Houston Chronicle

New UTHealth Houston school highlighted at joint Rice-UTHealth workshop on AI and behavioral health

Oct 8, 2025 • Rice University

$27M federal grant fuels new UTHealth data hub for Alzheimer's research

Oct 6, 2025 • The Business Journals

Responsibilities

Leads the development and execution of an enterprise marketing intelligence strategy that enables data¿driven institutional decision-making.
Establishes and governs enterprise marketing KPIs, measurement frameworks, attribution models, and performance standards to demonstrate impact and ROI.
Develops executive-ready dashboards, reports, and insights that inform strategy, optimize performance, and identify trends, risks, and growth opportunities.
Analyzes marketing, campaign, and audience data across the digital ecosystem (web, campaigns, search, and social) to improve engagement, conversion, and outcomes.
Partners with clinical and university marketing leaders to generate insights supporting patient acquisition, service line growth, brand awareness, and student recruitment, using privacy-first data practices.
Identifies, evaluates, and pilots artificial intelligence and advanced analytics solutions that enhance marketing intelligence, experimentation, and decision-making.
Collaborates with marketing, digital, IT, and compliance teams to ensure responsible, ethical, and effective use of data and AI.
B uilds and leads a high-performing marketing intelligence team and center of excellence, promoting data literacy through training, tools, and best-practice playbooks.
Manages Human Resources activities for direct reports in regard to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.
Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.
Performs other duties as assigned.

Requirements

Bachelor\'s Degree in marketing, analytics, business, communications, data science, or a related field required
7 years of progressive experience in marketing analytics, marketing intelligence, digital strategy, data intelligence, or marketing technology, including experience translating complex data into strategic insights and leading or influencing teams and initiatives required
Advanced understanding of marketing intelligence, analytics, and performance measurement frameworks.
Strong knowledge of digital marketing ecosystems, analytics platforms, BI tools, and data architectures.
Experience applying artificial intelligence or machine learning tools to marketing analytics or audience insights.
Ability to translate complex analytics into clear, executive-ready insights and recommendations.
Strong data storytelling, visualization, and executive communication skills.
Strategic thinking with the ability to connect data insights to institutional goals and outcomes.
Systems-thinking mindset across platforms, campaigns, channels, and audience journeys.
Demonstrated ability to collaborate across marketing, communications, digital, IT, and clinical teams.
Experience operating effectively in complex, matrixed, or highly regulated environments.

Preferred

AI, analytics, or data-related certification preferred

Benefits

100% paid medical premiums for our full-time employees
Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equate to around 37-38 days per year)
The longer you stay, the more vacation you’ll accrue!
Longevity Pay (Monthly payments after two years of service)
Build your future with our awesome retirement/pension plan!
Free financial and legal counseling
Free mental health counseling services
Gym membership discounts and access to wellness programs
Other employee discounts, including entertainment, car rentals, cell phones, etc.
Resources for child and elder care