Own and drive the architecture, measurement, and optimization of high impact growth campaigns across multiple channels, partnering with content, sales enablement, and revenue operations to generate leads and revenue.

Lead multi-channel growth initiatives and campaigns
Collaborate across marketing, content, and sales to optimize targeting, messaging, and reporting

Job Description

Responsibilities

Develop, maintain, and establish the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue.
Work with growth team members, key stakeholders, suppliers, and the marketing planning & analysis team to identify and prioritize campaign targets, forecasts, and budgets.
Lead growth marketing initiatives, including the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form fills.
Partner closely with the content team to drive the development of content in a variety of formats (webinars, ebooks, videos, etc.) to support the full marketing funnel, with a heavy emphasis on lead magnets that provide real educational value while generating leads and revenue.
Develop all marketing campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc.
Collaborate with the customer acquisition team leaders to optimize campaign components for each channel, including digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc.
Ensure the delivery of timely, relevant, and straightforward reporting on campaigns and proactively intervene in underperforming campaigns with appropriate adjustments to improve the performance of in-flight campaigns as well as future campaigns.
Partner with the Revenue Operations team to track leads from inception to close, including revenue tracking.
Support sales enablement by developing and distributing sales collateral, coordinating events and conferences, and preparing campaign strategy presentations for stakeholders, including senior leadership.
Apply knowledge of financial services marketing (banking, wealth management, equipment finance, or practice finance) to develop relevant campaigns, optimize CRM-based lead tracking, and support organic social media strategy across applicable verticals.

Requirements

Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. Including 3+ years’ experience in digital marketing strategy and implementation, in a B2B or B2C environment
Knowledge of digital marketing, marketing automation, and expertise in creating customer journeys in the online space
Experience creating digital media strategy and campaigns, resulting in lead generation and revenue
Ability to coordinate the creation of digital content, such as email campaigns, digital ads, product flyers, website, and PPC
Experience in developing and executing social media, webinar, and nurture campaigns
Experience in measuring and reporting digital campaign effectiveness; working knowledge of Google Analytics and a Marketing Automation platform is a plus
Strong analytical skills with an understanding of web metrics and digital analytics to report on digital campaign results and identify performance metrics
Project management skills and critical attention to detail
Establish collaborative working relationships at multiple levels within the organization
Minimum Education: Bachelor's degree or global equivalent; Master's preferred.

Preferred

Typically, a Bachelor's Degree or global equivalent in a related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; a professional certification may be required to advance.

Benefits

Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein

Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 25,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental laboratories, government and institutional health care clinics, as well as other alternate care sites. Henry Schein operates through a centralized and automated distribution network, with a selection of more than 300,000 branded products and Henry Schein corporate brand products in our distribution centers. A FORTUNE 500 Company and a member of the S&P 500® index, Henry Schein is headquartered in Melville, N.Y., and has operations or affiliates in 33 countries and territories. The Company's sales reached $12.7 billion in 2024, and have grown at a compound annual rate of approximately 11.2 percent since Henry Schein became a public company in 1995.

Founded in 1932

Melville, New York, USA

10K employees (558 in marketing)

www.henryschein.com

Traffic Signals

Monthly Visitors

849.5K

Monthly Google Ads Budget

$112.9K

Traffic Source Mix

37.4%

Direct

57.1%

Referral

4.5%

Social

0.3%

Paid

0.7%

Headcount Trend

Current headcount: ~10.3K

Marketing Team

Marketing Team Size

406 (4% of company)

Median Career Experience

15 years

Median Tenure

5.8 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$1B

Last Raise

$250M

Post IPO Equity, 1 years ago

Funding History

Jan 2025
Post IPO Equity • $250M
Aug 2023
Non Equity Assistance
Jul 2023
Post IPO Debt • $750M

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Job Summary

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Requirements

Preferred

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Funding History

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