3 months ago
Sr. Marketing Director, Growth Marketing
Harri
New York City, NY (On-site)Full time$170K/yr – $190K/yr
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Sr. Marketing Director, Growth Marketing
New York City, NY (On-site)
$170K/yr – $190K/yrSenior Level8+ years expFull time
Posted 3 months ago
Job Summary
Own growth engine for enterprise pipeline by leading inbound channels, site optimization, and full-funnel brand campaigns with data driven CRO, GEO and AI world optimization in a fast-paced, cross functional setting.
- Inbound Lead Generation & Channel Management: Own the strategy and performance of all inbound channels to ensure a steady, high quality flow of validated enterprise pipeline and define MQL/SQL criteria.
- Digital Strategy & Conversion Ownership: Define website strategy and CRO with GEO/AWO and AI search alignment to improve AI driven outcomes.
- Brand Campaign Management: Own agency relationships for PR, paid search, and paid social to run integrated campaigns with budget discipline.
Job Description
Responsibilities
- Inbound Lead Generation & Channel Management: Own the strategy and performance of all inbound channels (programmatic SEO, paid search, paid social, CRO) to ensure a steady, high-quality flow of validated enterprise pipeline, while defining MQL/SQL criteria and optimizing lead handoffs under an AI-First operating model.
- Digital Strategy & Conversion Ownership: Define business strategy and requirements for the corporate website and digital assets, directing continuous optimization (CRO), Generative Engine Optimization (GEO)/AI World Optimization (AWO), and A/B testing so Harri is correctly cited in LLM responses and AI Search results.
- Brand Campaign Management & Agency Oversight: Manage and serve as the primary relationship owner for PR, paid search, and paid social agencies, directing integrated full-funnel campaigns that reinforce brand positioning and holding agencies to strict performance and budgetary standards.
- Content & Organic Social Strategy: Develop and execute a strategic content and organic social plan to increase brand awareness, engagement, and traffic, leveraging AI tools to maintain quality, frequency, and brand consistency.
- Data-Driven Optimization: Use data commandingly by consuming executive reporting provided by Revenue Operations to identify pipeline breaks, drive continuous optimization, and translate core business outcomes (CAC, velocity, and revenue attribution) into tactical adjustments.
- Cross-Functional Collaboration: Lead and influence cross-functional teams (product, sales, BDR) to achieve shared growth goals in a fast-paced environment focused on scalable systems.
Harri
2.8 Glassdoor
Harri is the global leader in Frontline Employee Technologies, delivering a seamlessly Integrated Employee Journey via solutions across talent acquisition, workforce management, employee engagement, talent intelligence and compliance. Serving over 55,000 restaurant and hotel locations globally, Harri's technology empowers leading brands including Shake Shack, McDonald's, Radisson Hotel Group, Jersey Mike's, and Dave's Hot Chicken to optimize their workforce operations. Visit www.harri.com to learn more.
Founded in 2012
New York, New York, USA
616 employees (39 in marketing)
49% recommend to a friend
32% CEO approval
Salaries
Posted range
$170K/yr – $190K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
20 (3% of company)
Median Career Experience
18.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Jayson Saba
SVP, Head of Global Marketing
At the company for 1 year
Maike Vidjeskog
Senior Director of Marketing, Demand Generation
At the company for 1 year 7 months
Mousa Ackall
Senior Director of Marketing
At the company for 1 year 11 months
Bianca Dekock
Marketing Operations Manager
At the company for 1 year 7 months
Funding
Total Funding
$112.2M
Last Raise
$43M
Series B, 2 years ago
Funding History
- Oct 2023Series B • $43M
- Mar 2022Series A • $6.3M
- Aug 2021Venture Round • $30M
Traffic Signals
Monthly Visitors
3.1M
Monthly Google Ads Budget
$102
Traffic Source Mix
Search
17.1%
Direct
59.3%
Referral
21.3%
Social
2%
Paid
0.2%
Headcount Trend
Current headcount: ~621