2 months ago
Director of Marketing
Breakaway
Charlotte, NC (Hybrid)Full time
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Director of Marketing
Charlotte, NC (Hybrid)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 2 months ago
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Job Summary
Own the festival marketing engine from strategy to execution, coordinating paid media, creative, PR, and executive reporting while leading a growing team and cross-functional partners to drive ticket sales.
- End-to-end festival marketing: digital and out-of-home campaigns, paid media, and creative with reporting to leadership.
- Campaign orchestration: partner with organic social, influencer, and artist marketing to lift ticket revenue and brand in live events.
- Team and cross-functional leadership: build a multi-disciplinary team and align ticketing, operations, sponsorship, and artist relations for festival delivery.
Job Description
Responsibilities
- Lead a growing division of the marketing function at Breakaway; own end-to-end digital and out-of-home marketing strategy, from campaign development and paid media to creative, PR, and executive reporting
- Partner closely with our organic social, influencer, and artist marketing teams to deliver full-scale campaigns that drive ticket sales and elevate our brand
- Lead and grow a high-performing team while partnering cross-functionally with ticketing, sponsorship, operations, and artist relations to bring each festival to life
- Think big while staying hands-on, equally comfortable building strategy decks and briefing/overseeing creative deliverables, executing in a fast-paced festival environment
Requirements
- 7–10+ years of progressive marketing experience, ideally in live events, festivals, or entertainment
- 3+ years of management experience leading multi-disciplinary teams (marketing, graphic design, paid media, PR) in a fast-paced environment
- Proven track record of driving ticket sales and engagement through integrated campaigns
- Deep expertise in digital marketing, social media, content strategy, email marketing, web marketing, and paid media
- Experience in PR, earned media strategy, and media relations
- Strong executive presentation skills; comfortable building and delivering polished decks to C-suite and executive leadership
- Experience managing large marketing budgets, vendors, media buys, and agency relationships
- Strong leadership, communication, and project management skills
- Data-driven with strong analytical and reporting capabilities
- Comfortable working in high-pressure environments with tight deadlines and peak event seasons
- Willingness to travel frequently and work nights/weekends/holidays during the festival period
Preferred
- Bonus: Existing relationships with media outlets, agencies, influencers, and partners in the music/live entertainment industry
Breakaway
Breakaway is the largest independent touring music festival in North America.We bring premium, two-day EDM and pop festival experiences to underserved markets across the country — from college towns to growing cities — creating unforgettable moments for over 300,000 Gen-Z and Millennial fans annually.Founded on the belief that everyone deserves access to world-class music experiences, Breakaway is more than just a festival — it’s a platform for discovery, community, and cultural impact. With a focus on accessibility, local partnerships, and digital innovation, we’re redefining what it means to tour a festival in today’s world.Follow along as we scale across 12 cities in 2025, collaborate with global brands, and push the boundaries of live entertainment.
Founded in 2016
United States Oval Historic District, New York, USA
131 employees (35 in marketing)
Traffic Signals
Monthly Visitors
96.9K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
52.7%
Direct
40.7%
Referral
5.3%
Social
1%
Paid
0.2%
Headcount Trend
Current headcount: ~131
Marketing Team
Marketing Team Size
29 (22% of company)
Median Career Experience
6 years
Median Tenure
2.7 years
People
Marketing Leadership
Mika Sears
Vice President, Marketing and Media
At the company for 4 years 3 months
Ari Solomon
Associate Vice President of Brand Partnerships
At the company for 1 year 10 months
Andrew Hart
Vice President, Brand Partnerships
At the company for 2 years 4 months
Tiffanie Hauger
Vice President, Brand Partnerships and Activation
At the company for 3 years
Funding
Total Funding
$47M
Last Raise
$38.3M
Series Unknown, 3 months ago
Funding History
- Dec 2025Series Unknown • $38.3M
- May 2024Series Unknown • $955.3K
- Jun 2023Series A