2 hrs ago
Marketing Manager
BREAKAWAY
Los Angeles, CA (Hybrid)Full time
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Marketing Manager
Los Angeles, CA (Hybrid)
$75K/yr - $93K/yr (Est.)Mid Level4+ years expFull time
Posted 2 hrs ago
Job Summary
Lead end-to-end marketing for Breakaway festivals and the broader brand, coordinating campaigns, budgets, and cross-functional teams to drive ticket sales and audience engagement.
- Own development and execution of marketing plans
- Manage multi-campaign budgets and optimize spend
- Analyze performance and drive action across channels
Job Description
Responsibilities
- Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand, thoughtfully managing campaigns in close collaboration with internal digital, creative, social, and promotional teams.
- Oversee significant budgets across multiple concurrent campaigns, making strategic adjustments to optimize spending throughout each phase of the campaign lifecycle.
- Analyze campaign KPIs, present informed insights during weekly marketing calls, and develop clear action plans based on performance.
- Maintain marketing calendars and clearly communicate short- and long-term plans across internal teams, ensuring stakeholders remain informed about upcoming initiatives and deadlines.
- Coordinate local-market initiatives, including digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations designed to drive ticket sales.
- Manage and organize festival media libraries and support pre-festival and onsite media and content-capture strategies.
- Project-manage creative deliverables, including submitting tickets, assigning tasks, communicating team-wide updates, and managing deadlines.
- Write copy for non-social marketing channels, including email, SMS, digital advertisements, billboards, and other campaign materials.
- Oversee fan communications and personalized offers delivered through the Breakaway Festivals app.
- Serve as the primary liaison between Breakaway’s internal marketing team and agency partners across social media, paid media, CRM, and the festival app.
Requirements
- Bachelor’s degree required; a degree in marketing, English, communications, or a related field is preferred.
- Two to four years of professional marketing experience, preferably within music, entertainment, media, or live events.
- Two to four years of professional experience managing paid media campaigns.
- Two to four years of professional copywriting experience across organic and paid channels.
- Expertise in paid digital media platforms, including Meta Business Manager and TikTok Business Center, with a strong understanding of KPIs, budget management, and full campaign lifecycles.
- Familiarity with CRM platforms and their applications in live-event marketing, including audience segmentation, targeting strategies, presale registration journeys, email and SMS campaigns, and audience-retention programs.
- Exceptional project-management, organizational, and time-management skills, with strong attention to detail.
- Ability to balance creative and analytical thinking with sound strategic instincts.
- Strong understanding of the music industry and the Breakaway audience is preferred.
- Excellent interpersonal skills and the ability to collaborate effectively in a fast-paced team environment.
Benefits
- Flexible work environment
- Comprehensive medical, dental, and vision insurance
- 401(k) plan with employer matching
- Paid Vacation Plans
BREAKAWAY
Breakaway is the largest independent touring music festival in North America.We bring premium, two-day EDM and pop festival experiences to underserved markets across the country — from college towns to growing cities — creating unforgettable moments for over 300,000 Gen-Z and Millennial fans annually.Founded on the belief that everyone deserves access to world-class music experiences, Breakaway is more than just a festival — it’s a platform for discovery, community, and cultural impact. With a focus on accessibility, local partnerships, and digital innovation, we’re redefining what it means to tour a festival in today’s world.Follow along as we scale across 12 cities in 2025, collaborate with global brands, and push the boundaries of live entertainment.
Founded in 2016
United States Oval Historic District, New York, USA
131 employees (35 in marketing)
Salaries
SalaryGuide estimate
$75K/yr – $93K/yr
Modelled from 26 comparable roles.
Marketing Team
Marketing Team Size
29 (22% of company)
Median Career Experience
6 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Mika Sears
Vice President, Marketing and Media
At the company for 4 years 6 months
Ari Solomon
Associate Vice President of Brand Partnerships
At the company for 2 years 1 month
Andrew Hart
Vice President, Brand Partnerships
At the company for 2 years 7 months
Tiffanie Hauger
Vice President, Brand Partnerships and Activation
At the company for 3 years 3 months
Funding
Total Funding
$47M
Last Raise
$38.3M
Series Unknown, 3 months ago
Funding History
- Dec 2025Series Unknown • $38.3M
- May 2024Series Unknown • $955.3K
- Jun 2023Series A
Traffic Signals
Monthly Visitors
96.9K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
52.7%
Direct
40.7%
Referral
5.3%
Social
1%
Paid
0.2%
Headcount Trend
Current headcount: ~131
Recent News
Links
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