2 weeks ago
Digital Marketing Specialist and Content II
Upbound Group
Plano, TX (On-site)
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Digital Marketing Specialist and Content II
Plano, TX (On-site)
Salary Not AvailableMid Level2+ years exp
Posted 2 weeks ago
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Job Description
Responsibilities
- Own the planning, prioritization, and lifecycle management of website content, including content calendars, landing page roadmaps, metadata governance, legal updates, and ongoing content optimization initiatives.
- Drive the timely delivery and implementation of content and experience updates to meet business objectives and stakeholder needs.
- Leverage AI tools for content drafting, on-site copy optimization, and performance analysis to increase content velocity, improve relevance, and reduce time-to-publish.
- Collaborate with the Optimization Testing team on A/B and multivariate tests for on-site retention content; support QA prior to launch and facilitate handoff of winning variations to the Product team.
- Analyze on-site behavior, engagement metrics, and retention data to identify content gaps and opportunities; translate findings into actionable site improvements.
- Build strong relationships with stakeholders to understand business goals, align content and digital experiences accordingly, and ensure consistent communication throughout project lifecycles to drive transparency, alignment, and successful execution.
- Perform QA testing for Salesforce Content Management platform enhancements and updates, ensuring quality, accuracy, and alignment with business requirements across all supported businesses.
- Collaborate with content creators to maintain a high standard of content quality and brand alignment.
- Stay current on on-site retention strategies, AI tool capabilities, and online retail best practices while conducting research and development to identify new opportunities, improve processes, and enhance website content performance.
Requirements
- Bachelor’s degree in Web Content Management, Marketing, Communications, or related field
- 2 to 5 years of relevant experience in Marketing, Lifecycle, or digital content
- Hands-on experience with AI content, personalization, or analytics tools
- Knowledge of online promotion, navigation, and marketing/sales best practice standards
- Project execution skills and the ability to gain alignment among cross-functional internal teams and external partners to deliver site updates on time
- Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams
- Highly organized and detail-oriented with the ability to manage multiple priorities, meet deadlines, and perform effectively in a fast-paced environment
- Strong presentation, written, and verbal communication skills, with the ability to tailor messaging for diverse audiences, including senior leadership and executive stakeholders
- Collaborative, proactive, and solution-oriented mindset
- This position is an in-office role and requires attendance at the Plano, TX office
Upbound Group
Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD)At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all.Our Brands:Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale.Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico.For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.
319 employees
Traffic Signals
Monthly Visitors
10.1K
Traffic Source Mix
Search
26.3%
Direct
58.1%
Referral
7.5%
Social
6.5%
Paid
1.4%
Headcount Trend
Current headcount: ~319
Marketing Team
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Doug L.
Vice President Talent Acquisition
At the company for 3 years 7 months
Sarah Philips
Vice President Marketing
At the company for 3 years 6 months
Aaron Ginn
Sr. Director, Growth, Brand & Personalization
At the company for 3 years 7 months
Kristen Rodriguez
Sr. Director, Marketing, Acima
At the company for 14 years 7 months