3 weeks ago
Vice President, Marketing, Niche
Puig
New York City, NY (Hybrid)Permanent$200K/yr – $225K/yr
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Vice President, Marketing, Niche
New York City, NY (Hybrid)
$200K/yr – $225K/yrSenior LevelPermanent
Posted 3 weeks ago
Job Summary
Owns end-to-end brand strategy and cross-channel marketing, driving luxury brand growth in North America while leading digital/ecommerce, partnerships, and agency networks.
- Brand strategy and execution across US/Canada
- Cross-Channel Marketing and eCommerce growth
- Leadership of multi-disciplinary teams and partnerships
Job Description
Responsibilities
- Design & Execute Brand Strategy
- Develop and execute brand strategies that translate Global vision into locally relevant plans that strengthen brand equity and drive growth across the U.S. and Canada
- Define business objectives, consumer goals, and KPIs while identifying opportunities across the portfolio
- Leverage consumer, market, competitive, and category insights to drive growth and maintain distinctive luxury positioning across all touchpoints
- Drive Cross-Channel Marketing
- Lead 360° marketing strategies across media, communications, events, retail programs, consumer engagement, and eCommerce
- Manage A&P investments to maximize impact and establish clear ROI and effectiveness measurement
- Analyze retail and consumer performance, including market share, competition, assortment, pricing, and distribution trends
- Partner with Sales, Retail Excellence, Commercial, and Finance teams to translate marketing strategies into effective channel and retailer plans
- Elevate Brand Visibility & Communications
Requirements
- 12+ years of marketing leadership experience, ideally within luxury beauty or a related consumer category
- Bachelor’s degree required
- Strategic and creative thinking, with the ability to move comfortably between long-term vision and execution
- Deep understanding of luxury brand building, with experience developing and executing integrated, consumer-led marketing strategies across brand, media, communications, retail, and digital channels
- Significant experience leading multiple teams and functional disciplines, with demonstrated success developing talent and building high-performing organizations
- Strong business acumen, including experience managing A&P budgets and investment allocation
- Ability to use consumer insights, market intelligence, and performance data to make decisions
- Strong understanding of eCommerce and the role of digital channels in building luxury brands
- Experience within a matrixed organization, influencing stakeholders across functions and geographies
- Effective leadership and communication skills, with the ability to create clarity, inspire teams, and drive accountability
Preferred
- MBA encouraged
Benefits
- health and dental insurance
- life insurance
- disability insurance
- 401K
- paid holidays
- a generous paid time-off policy
- hybrid work environment
- career opportunities within a dynamic team
Puig
Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world. Present in the Fragrance and Fashion, Makeup and Skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others. At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals. In 2024, Puig recorded net revenues of €4,790 million. Puig sells its products in more than 150 countries and has offices in 32 of them.
Founded in 1914
L'Hospitalet de Llobregat, Catalonia, ESP
11K employees (2,413 in marketing)
Salaries
Posted range
$200K/yr – $225K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,418 (13% of company)
Median Career Experience
9.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Chelsea Coley
VP, Marketing & Digital
At the company for 5 years 6 months
Aline Westermann
Vice President Integrated Marketing, Visual Merchandising & Education
At the company for 7 years 4 months
Juliana Lizarazo
Marketing & Retail Director
At the company for 4 years
Olga Guerra
Senior Brand Marketing Manager - Niche
At the company for 6 years 8 months
Traffic Signals
Monthly Visitors
243.1K
Traffic Source Mix
Search
34.2%
Direct
50.3%
Referral
9.6%
Social
4.4%
Paid
1.1%
Headcount Trend
Current headcount: ~11.2K