3 months ago
CRM and Loyalty Specialist
Noodles & Company
Broomfield, CO (Hybrid)Full time$58K/yr – $68K/yr
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CRM and Loyalty Specialist
Broomfield, CO (Hybrid)
$58K/yr – $68K/yrMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive Loyalty and CRM programs for member growth and engagement, coordinating strategy, calendar planning, and multi-channel campaigns with internal teams and partners.
- Own the tactical development and execution of Loyalty and CRM campaigns across email, push, and SMS.
- Must-have: 1–3 years in marketing, CRM, or loyalty programs.
- Standout: Hybrid role in Broomfield with cross-functional collaboration and analytics support.
Job Description
Responsibilities
- Support the development of loyalty and CRM strategies that drive member growth and engagement by actively participating in the monthly calendar planning with internal teams and agency partners.
- Lead the tactical development and execution of Loyalty and CRM campaigns, including calendar management, campaign and creative briefs, proofing, A/B testing, audience segmentation, and deployment across email, push, and SMS.
- Conduct thorough QA across creative, audience selection, offer configuration, and deployment to ensure a seamless guest experience and operational accuracy.
- Assist in the execution and optimization of automated lifecycle programs (welcome, engagement, reactivation, birthday, etc.), ensuring journeys are functioning properly, optimized regularly, and aligned to guest behavior and business priorities.
- Coordinate and maintain the details of the Loyalty and CRM campaign calendar in partnership with your manager and agency leads.
- Analyze campaign performance and the CDP to provide weekly, monthly, and ad hoc insights, including campaign recaps, learnings, and optimization opportunities.
- Support personalization efforts across key guest touchpoints by leveraging customer data and A/B test results to recommend new or enhanced ways to improve performance through more effective communication.
- Support achievement of loyalty KPIs including member acquisition, engagement, frequency, offer redemption, and incremental revenue contribution.
- Partner with culinary and operations teams to ensure loyalty offers and communications are operationally executable and enhance, not disrupt, the in-restaurant experience.
- Monitor industry and competitor trends to help inform testing plans and future optimizations.
Requirements
- 1–3 years of relevant experience in marketing, advertising, CRM, or loyalty programs.
- Strong attention to detail, organizational skills, project management, and comfort managing multiple workstreams.
- Analytical mindset with the ability to interpret campaign performance and support data-informed decisions.
- Ability to work effectively in a fast-paced, evolving environment, balancing independent execution with cross-functional collaboration.
- Strong written and verbal communication skills.
- Curiosity and interest in both the art and science of marketing, with a desire to continuously learn and grow.
- Comfortable troubleshooting issues and adapting quickly as priorities shift.
- Experience with marketing or analytics tools is a plus, including Airtable, Olo, Sparkfly, Figma, or Power BI.
- This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We’re seeking candidates who either reside locally or are open to relocating.
Benefits
- Pay range: $58,000-$68,000 annual salary
- Eligible for annual performance bonus up to 10%
- Flexible paid time off
- Medical, dental, and vision insurance
- 401(k) and stock purchase discounts
- Paid maternity and paternity leaves, adoption, and surrogacy benefits
- Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
- Scholarship opportunities through Noodles Foundation
- Monthly technology stipend
- Discounts through our gift card program
- Learn more about our benefits: https://www.noodles.com/careers/perks
Noodles & Company
3.6 Glassdoor
We’re real people who treat each other like real family and are always open to making new friends. Together we create craveable flavors from around the globe, where every recipe is made to order and every ingredient is something to feel good about. But we’re still individuals with unique goals and different passions. After all, one person’s Wisconsin Mac & Cheese is another person’s Penne Rosa, and that’s the way it should be. So whether you’re working in a restaurant, out in the field or at our corporate offices in Colorado, we’ll help you pursue your passions and get involved with the community you serve. We’re a company that cares and it shows.At Noodles & Company we have 4 core values: We Care, We are Passionate, We Show Pride and We Love Life! We’ve created a supportive environment that challenges and rewards those who share our mission - to Nourish and Inspire every team member, guest, and community we serve.www.noodles.com/careers
Founded in 1995
Broomfield, Colorado, USA
4.9K employees (70 in marketing)
66% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
58.4%
Direct
36.1%
Referral
4.2%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~4.9K
Marketing Team
Marketing Team Size
40 (1% of company)
Median Career Experience
12 years
Median Tenure
4.5 years
People
Marketing Leadership
Stacy Moss
Vice President, Marketing Strategy, Insights and Activation
At the company for 4 years 11 months
Stephen Kennedy
EVP & Head of Marketing
At the company for 1 year 9 months
Dave Kelly
Director, Marketing Technology
At the company for 4 years 7 months
Danielle Moore
Director of Communications and Field/Local Marketing
At the company for 9 years 8 months
Funding
Total Funding
$31.5M
Last Raise
$31.5M
Post IPO Equity, 9 years ago
Funding History
- Mar 2017Post IPO Equity • $31.5M