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Marketing jobs

9 marketing jobs

3 days ago

Manager, CRM Marketing

Oak Street Health, part of CVS Health

Chicago, IL (On-site)Full time$66K/yr – $146K/yr

3 days ago

Manager, CRM Marketing

Oak Street Health, part of CVS Health

USA (Remote)Full time$66K/yr – $146K/yr

6 days ago

Community Relationship Manager

Oak Street Health, part of CVS Health

Louisville, KY (Unknown)Full time$21/hr – $36/hr

2 weeks ago

Sr. Analyst, Field Marketing Operations

Oak Street Health, part of CVS Health

Springfield, IL (On-site)Full time$47K/yr – $112K/yr

5 weeks ago

Patient Growth Specialist

Oak Street Health, part of CVS Health

Lancaster, PA (Hybrid)Full time$18/hr – $35/hr

1 month ago

Patient Growth Specialist - Bilingual

Oak Street Health, part of CVS Health

Phoenix, AZ (Hybrid)Full time$18/hr – $35/hr

1 month ago

Patient Growth Specialist

Oak Street Health, part of CVS Health

Norristown, PA (On-site)Full time$18/hr – $38/hr

2 months ago

Lead Director, Field Marketing & Operations

Oak Street Health, part of CVS Health

Springfield, IL (On-site)Full time$100K/yr – $232K/yr

4 months ago

Patient Growth Specialist

Oak Street Health, part of CVS Health

Harrisburg, PA (Unknown)Full time$18/hr – $35/hr

All marketing roles in the US

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All marketing roles in the US

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9 jobs

Manager, CRM Marketing

Oak Street Health, part of CVS Health

Chicago, IL (On-site)

$66K/yr - $146K/yrIn-houseFull-timeManager6+ years exp.

3 days ago

Manager, CRM Marketing

Oak Street Health, part of CVS Health

USA (Remote)

$66K/yr - $146K/yrIn-houseFull-timeManager6+ years exp.

3 days ago

Community Relationship Manager

Oak Street Health, part of CVS Health

Louisville, KY (Unknown)

$21/hr - $36/hrIn-houseFull-timeMid level

6 days ago

Sr. Analyst, Field Marketing Operations

Oak Street Health, part of CVS Health

Springfield, IL (On-site)

$47K/yr - $112K/yrIn-houseFull-timeSenior level3+ years exp.

2 weeks ago

Patient Growth Specialist

Oak Street Health, part of CVS Health

Lancaster, PA (Hybrid)

$18/hr - $35/hrIn-houseFull-timeMid level1+ years exp.

5 weeks ago

Patient Growth Specialist - Bilingual

Oak Street Health, part of CVS Health

Phoenix, AZ (Hybrid)

$18/hr - $35/hrIn-houseFull-timeMid level2+ years exp.

1 month ago

Patient Growth Specialist

Oak Street Health, part of CVS Health

Norristown, PA (On-site)

$18/hr - $38/hrIn-houseFull-timeIntern/new grad

1 month ago

Lead Director, Field Marketing & Operations

Oak Street Health, part of CVS Health

Springfield, IL (On-site)

$100K/yr - $232K/yrIn-houseFull-timeSenior level

2 months ago

Patient Growth Specialist

Oak Street Health, part of CVS Health

Harrisburg, PA (Unknown)

$18/hr - $35/hrIn-houseFull-timeEntry level2+ years exp.

4 months ago

Oak Street Health, part of CVS Health

Manager, CRM Marketing

Chicago, IL (On-site)

$66K/yr – $146K/yrManager6+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own CRM-driven campaigns across email, SMS, and direct mail to drive appointment volume while ensuring HIPAA compliance; lead cross-functional orchestration, content collaboration, targeting, testing, analysis, and privacy.

Own strategy and lifecycle-aligned campaigns across channels
Segmented, data-driven targeting with continuous optimization
Ensure privacy and regulatory compliance across communications

Job Description

Responsibilities

Campaign Strategy & Development: Own the strategy and tactical roadmap for automated journeys that leverage email, SMS, and direct mail. Design content-driven marketing campaigns that promote Oak Street Health’s service value proposition and align with prospect lifecycle and healthcare milestones.
Full-Funnel Conversion: Architect campaigns specifically aimed at driving new appointment volume, reducing "no-show" rates, and ensuring successful appointment completion through timely digital nudges.
Cross-Functional Orchestration: Partner with internal teams such as Performance marketing, Central Sales, and other CRM team members on new campaign opportunities and optimization of existing campaigns.
Content & Creative Collaboration: Partner with Creative team to develop compelling new content and visual assets, as well as create high-performing copy and clear Calls to Action (CTAs) that increase engagement.
Data-Driven Targeting: Use patient personas and behavioral data to build highly segmented audiences. Ensure that every message is relevant to the recipient's specific stage in the healthcare journey.
A/B Testing & Optimization: Lead the execution of a continuous testing framework. Test subject lines, SMS timing, CTA buttons, and landing page layouts to incrementally improve conversion rates.
Campaign Analysis & Insights: Monitor daily campaign health and conversion data. Prepare weekly reports that highlight performance "wins" and identify opportunities for tactical shifts to hit appointment targets.
HIPAA & Privacy Compliance: Ensure all digital communications are strictly compliant with HIPAA, TCPA (for SMS), and CAN-SPAM regulations.

Requirements

6+ years of experience in CRM, Digital Marketing, or Campaign Strategy
Experience working within an enterprise Marketing Automation Platform (Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, etc.)
Familiarity with inbound/outbound lead generation, lead scoring, and routing strategies
Proven experience managing SMS campaigns, including an understanding of TCPA compliance and mobile-first copywriting
Strong understanding of email performance and operational metrics (open rate, bounce rate, unsubscribes, etc)
Proficiency in HTML/CSS for troubleshooting email templates and landing pages
A track record of working effectively across departments (Sales, Creative, and Paid Media) to achieve a shared goal
Familiarity with UTM parameters, tracking pixels, and how data flows from a landing page into a CRM.
Bachelor’s Degree in Marketing or related field

Preferred

Experience navigating HIPAA compliance and complex data privacy regulations (CCPA, CAN-SPAM) within marketing campaigns.
Understanding of the patient journey and the sensitivities around healthcare marketing.

Benefits

Mission-focused career impacting change and measurably improving health outcomes for medicare patients
Paid vacation, sick time, and investment/retirement 401K match options
Health insurance, vision, and dental benefits
Opportunities for leadership development and continuing education stipends
New centers and flexible work environments
Opportunities for high levels of responsibility and rapid advancement

Oak Street Health, part of CVS Health

3.6 Glassdoor

Oak Street Health is a network of value-based primary care centers serving older adults on Medicare. Since 2012, we’ve been rebuilding healthcare to focus on personalized preventive care.Our value-based care model enables doctors to spend more time on what matters most: building meaningful relationships with patients. Each provider works closely with a care team that includes social workers, mental health professionals, and others to support every part of a patient’s health.Now part of CVS Health®, Oak Street Health is expanding access to high-quality primary care in the communities that need it most. We currently operate more than 230 centers across 27 states and are the only primary care provider to carry the AARP name.Learn more at oakstreethealth.com.

Founded in 2012

Chicago, Illinois, USA

5.1K employees (107 in marketing)

www.oakstreethealth.com

65% recommend to a friend

77% CEO approval