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Marketing jobs

6 marketing jobs

2 weeks ago

Senior Growth Creative Specialist (Hybrid)

Weedmaps

Austin, TX (Hybrid)Full time$100K/yr – $122K/yr

2 months ago

Market Manager (Remote)

Weedmaps

Minnesota, USA (Remote)$81K/yr – $92K/yr

3 months ago

Social & Brand Strategist (Hybrid)

Weedmaps

Irvine, CA (Hybrid)Full time$130K/yr – $151K/yr

5 months ago

Senior Director, Paid Media (Hybrid)

Weedmaps

Austin, TX (Hybrid)Full time$189K/yr – $220K/yr

5 months ago

Social Media Manager, Sports & Entertainment (Onsite)

Weedmaps

Irvine, CA (On-site)Full time$73K/yr – $76K/yr

6 months ago

Head of Creative (Hybrid)

Weedmaps

Austin, TX (Hybrid)Full time$207K/yr – $232K/yr

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Weedmaps

Senior Growth Creative Specialist (Hybrid)

Austin, TX (Hybrid)

$100K/yr – $122K/yrSenior Level4+ years expFull time

Posted 2 weeks ago

Job Description

Responsibilities

- Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements.
- Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed.
- Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing.
- Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
- Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work.
- Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice.
- Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing.
- Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round.
- Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks.
- Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising.

Requirements

- 4+ years building digital creative for a consumer brand, at a growth/performance agency, or as a high-volume freelancer, with a portfolio demonstrating strong craft across static, motion/animated, and video formats.
- Genuine range across three crafts: copywriting, design, and motion. We do not expect world-class in all three — we expect strong in two and fully competent in the third, with a portfolio that proves it.
- Demonstrated paid media work: the ability to show ads you made, the channels they ran on, and ideally how they performed.
- Real lifecycle/CRM experience — email design and build, push and in-app messaging. HTML/CSS for email, or basic front-end familiarity for landing pages.
- Demonstrated hands-on fluency with generative AI creative tools (image, video, motion, and UGC generation) and the judgment to produce polished, brand-safe output.
- Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- Working understanding of how creative is tested and optimized in paid media — variants, iteration, and what makes an ad perform.
- Ability to work fast in a high-volume, iterative testing environment without being sloppy, holding quality while shipping volume.
- Self-directed: able to take a one-line brief, ask the two questions that matter, and come back with work.
- Strong collaboration skills and comfort operating as an embedded partner within a performance-driven team, working close to the numbers. Performance feedback on your creative reads as useful information, not criticism.

Preferred

- Experience in cannabis, marketplaces, or local commerce.
- Experience producing creative for Meta and other paid social platforms, including UGC-style and short-form video, plus creator-content editing chops.
- Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis, alcohol, health, finance).
- Experience building prompt libraries, templates, or automated/AI-assisted production workflows.
- Familiarity with performance-creative concepts (hooks, formats, creative testing frameworks) and creative analytics tools.
- Awareness of licensing, rights, and responsible-use considerations for generative and synthetic media.
- Comfort with a fast-moving, ambiguous, build-from-scratch environment.
- Comfort with a range of creative and generative AI tools, and a habit of exploring new ones as the landscape shifts. The examples below are illustrative, not a checklist, we don't expect expertise in all of them:
- Design & motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- AI image: e.g. Midjourney, Adobe Firefly, Ideogram.

Benefits

- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance

Weedmaps

2.3 Glassdoor

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.”

Founded in 2008

Costa Mesa, California, USA

677 employees (91 in marketing)

weedmaps.com

18% recommend to a friend

21% CEO approval

Salaries

Posted range

$100K/yr – $122K/yr

Taken straight from the job posting.

See all Weedmaps salaries

Marketing Team

Marketing Team Size

57 (8% of company)

Median Career Experience

13 years

Median Tenure

3.7 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Olivia Michael (Papp)

Manager, Talent Acquisition

At the company for 5 years 8 months

Lizzie Clark

Senior Director, Talent Acquisition & People Operations

At the company for 8 years 4 months

Marketing Leadership

Matt Schmertz

Vice President, Marketing

At the company for 9 months

Peiti Feng

Senior Vice President Marketing

At the company for 8 years 3 months

Jennifer Evano

Head of Brand Strategy and Communications

At the company for 7 years 8 months

Lena Chapman

Senior Director, Marketing Operations

At the company for 7 months

Funding

Total Funding

$325M

Last Raise

$325M

Post IPO Equity, 5 years ago

Funding History

Jun 2021
Post IPO Equity • $325M

Traffic Signals

Monthly Visitors

4.7M

Traffic Source Mix

27.4%

Direct

58%

Referral

10.2%

Social

1.1%

Paid

3.3%

Headcount Trend

Current headcount: ~677

Recent News

WM Technology, Inc. Reports Financial Results for Third Quarter 2025

Nov 6, 2025 • Business Wire

WM Technology, Inc. to Announce Third Quarter 2025 Financial Results via Webcast

Oct 23, 2025 • Business Wire

Life of the Party - Oakland First Friday hosted by Weedmaps w/ DJ Slappy + Baghead + D'Aramiis & Hosted by Allen Mac Kitty

Oct 17, 2025 • AARP Local

Links

weedmaps.com

Crunchbase

Responsibilities

- Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements.
- Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed.
- Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing.
- Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
- Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work.
- Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice.
- Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing.
- Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round.
- Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks.
- Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising.

Requirements

- 4+ years building digital creative for a consumer brand, at a growth/performance agency, or as a high-volume freelancer, with a portfolio demonstrating strong craft across static, motion/animated, and video formats.
- Genuine range across three crafts: copywriting, design, and motion. We do not expect world-class in all three — we expect strong in two and fully competent in the third, with a portfolio that proves it.
- Demonstrated paid media work: the ability to show ads you made, the channels they ran on, and ideally how they performed.
- Real lifecycle/CRM experience — email design and build, push and in-app messaging. HTML/CSS for email, or basic front-end familiarity for landing pages.
- Demonstrated hands-on fluency with generative AI creative tools (image, video, motion, and UGC generation) and the judgment to produce polished, brand-safe output.
- Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- Working understanding of how creative is tested and optimized in paid media — variants, iteration, and what makes an ad perform.
- Ability to work fast in a high-volume, iterative testing environment without being sloppy, holding quality while shipping volume.
- Self-directed: able to take a one-line brief, ask the two questions that matter, and come back with work.
- Strong collaboration skills and comfort operating as an embedded partner within a performance-driven team, working close to the numbers. Performance feedback on your creative reads as useful information, not criticism.

Preferred

- Experience in cannabis, marketplaces, or local commerce.
- Experience producing creative for Meta and other paid social platforms, including UGC-style and short-form video, plus creator-content editing chops.
- Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis, alcohol, health, finance).
- Experience building prompt libraries, templates, or automated/AI-assisted production workflows.
- Familiarity with performance-creative concepts (hooks, formats, creative testing frameworks) and creative analytics tools.
- Awareness of licensing, rights, and responsible-use considerations for generative and synthetic media.
- Comfort with a fast-moving, ambiguous, build-from-scratch environment.
- Comfort with a range of creative and generative AI tools, and a habit of exploring new ones as the landscape shifts. The examples below are illustrative, not a checklist, we don't expect expertise in all of them:
- Design & motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- AI image: e.g. Midjourney, Adobe Firefly, Ideogram.

Benefits

- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance