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Marketing jobs

8 marketing jobs

2 months ago

Assistant Vice President of Marketing

Columbia College

Columbia, MO (Hybrid)Full time

2 months ago

PCE Construction Social Media Intern

Columbia College

Columbia, MO (On-site)Part time

3 months ago

Chief Marketing Officer/VP of Marketing & Brand Strategy

Columbia College

Columbia, MO (On-site)Full time$150K/yr – $175K/yr

4 months ago

Adjunct Instructor-Business In-seat ( Marketing)

Columbia College

Columbia, MO (On-site)Part time$2K/yr – $2K/yr

4 months ago

Student Marketing Project Manager

Columbia College

Columbia, MO (On-site)Temporary

4 months ago

Acola Coffee Company Social Media Intern

Columbia College

Columbia, MO (On-site)Part time

4 months ago

Center for Social Media and Alumni Communications-Student Employee

Columbia College

Columbia, MO (On-site)Part time

4 months ago

Communications and Web Manager

COLUMBIA COLLEGE

Columbia, SC (On-site)Full time

All marketing roles in the US

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All marketing roles in the US

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8 jobs

Assistant Vice President of Marketing

Columbia College

Columbia, MO (Hybrid)

In-houseFull-timeSenior level8+ years exp.

2 months ago

PCE Construction Social Media Intern

Columbia College

Columbia, MO (On-site)

In-housePart-timeIntern/new grad

2 months ago

Chief Marketing Officer/VP of Marketing & Brand Strategy

Columbia College

Columbia, MO (On-site)

$150K/yr - $175K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Adjunct Instructor-Business In-seat ( Marketing)

Columbia College

Columbia, MO (On-site)

$2K/yr - $2K/yrIn-housePart-timeEntry level

4 months ago

Student Marketing Project Manager

Columbia College

Columbia, MO (On-site)

In-houseTemporaryIntern/new grad1+ years exp.

4 months ago

Acola Coffee Company Social Media Intern

Columbia College

Columbia, MO (On-site)

In-housePart-timeIntern/new grad

4 months ago

Center for Social Media and Alumni Communications-Student Employee

Columbia College

Columbia, MO (On-site)

In-housePart-timeIntern/new grad

4 months ago

Communications and Web Manager

COLUMBIA COLLEGE

Columbia, SC (On-site)

In-houseFull-timeMid level2+ years exp.

4 months ago

Columbia College

Assistant Vice President of Marketing

Columbia, MO (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own AI-enabled marketing strategy and governance to drive enrollment, brand, and student success, translating institutional vision into audience-focused campaigns and a measurable, data-driven growth engine across campus, online, and military populations.

Growth Infrastructure: Build AI-powered targeting, personalization, and a unified measurement framework to steer enrollment decisions.
Brand & Campaigns: Translate strategy into compelling campaigns with consistent voice and design across channels.
Team & Tech Enablement: Create an AI playbook, train the team, and pilot new tech to lift speed, quality, and efficiency.

Job Description

Responsibilities

Develop and execute an integrated annual marketing plan that advances enrollment, brand awareness, advancement, and student success goals.
Lead full-funnel marketing strategy across traditional campus, online (Columbia College Global), and military-affiliated student populations.
Translate the College’s strategic vision into compelling, audience-specific marketing campaigns for prospective students, families, alumni, donors, employers, and partners.
Steward the Columbia College brand in partnership with the VP and the Senior Director of Strategic Communications, ensuring consistency in voice, visual identity, and message architecture across all channels.
Oversee creative direction for advertising, digital content, video, web, and print, working with internal team members and external agencies as needed.
Champion the responsible, strategic integration of artificial intelligence across the marketing function, including generative AI for content, predictive models for audience targeting, and AI-assisted workflows for personalization, copy, design iteration, and campaign optimization.
Build and maintain the team’s AI playbook, including tool selection, prompt standards, brand guardrails, quality review, and ethical use guidelines aligned with institutional policy.
Identify and pilot emerging marketing technologies that improve speed, personalization, cost efficiency, and creative quality.
Develop the AI fluency of the marketing team through training, hands-on experimentation, and structured learning.
Own the marketing measurement framework, including KPIs across awareness, engagement, lead generation, application, yield, and retention.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.
Minimum of 8–10 years of progressive marketing experience, including at least 3 years leading a team.
Demonstrated success building and executing integrated marketing strategies that drove measurable business outcomes.
Strong working knowledge of digital marketing platforms, marketing automation, CRM, web analytics, and paid media.
Hands-on experience applying AI tools to marketing work, with clear examples of measurable impact.
Strong analytical skills, including comfort interpreting data, building dashboards, and presenting insights to senior leaders.
Excellent written, visual, and verbal communication skills.
Proven ability to manage agencies, vendors, and complex projects on time and on budget.
Track record of leading, developing, and retaining strong teams.
Student-centered and mission-driven, with genuine care for the people Columbia College serves.

Preferred

Graduate degree.
Experience in higher education, nonprofit, or another mission-driven sector.
Experience marketing to adult learners, online students, and military-affiliated populations.
Familiarity with Slate, Salesforce, HubSpot, Google Analytics 4, Google Ads, Meta Ads platform, and modern marketing AI tools.
Experience supporting brand work during a moment of institutional growth, repositioning, or transformation.

Benefits

Columbia College

OFFICIAL LinkedIn of Columbia College (Columbia, MO). Visit our main campus in mid-Missouri today! visit.ccis.edu #WeAreCC

Columbia, Missouri, USA

1.8K employees (76 in marketing)

www.ccis.edu

Traffic Signals

Monthly Visitors

127.2K

Monthly Google Ads Budget

$1.2M

Traffic Source Mix

41.7%

Direct

51.1%

Referral

5.3%

Social

1.3%

Paid

0.4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size

58 (3% of company)

Median Career Experience

17 years

Median Tenure

7.3 years

People

Marketing Leadership

James Arnold

Vice President of Enrollment Management, Marketing, & Athletics

At the company for 7 years 3 months

Jennifer Crump, MS

Associate Vice President Admissions and Marketing

At the company for 20 years 7 months

Susan Reid

Associate Director of Website - Marketing

At the company for 3 years 4 months

Drew Grzella

Associate Director of Athletics – Advancement/Marketing

At the company for 15 years 3 months

Funding

Last Raise

Grant, 4 years ago

Funding History

Jul 2022
Grant

Recent News

Columbia considers expanding undergraduate enrollment by up to 20 percent

Nov 22, 2025 • Columbia Daily Spectator

Columbia College, Stephens Volleyball advances to AMC Championships

Nov 15, 2025 • Columbia Missourian

Columbia College dedicates office suite in honor of two veterans

Nov 13, 2025 • KOMU 8

Responsibilities

Develop and execute an integrated annual marketing plan that advances enrollment, brand awareness, advancement, and student success goals.
Lead full-funnel marketing strategy across traditional campus, online (Columbia College Global), and military-affiliated student populations.
Translate the College’s strategic vision into compelling, audience-specific marketing campaigns for prospective students, families, alumni, donors, employers, and partners.
Steward the Columbia College brand in partnership with the VP and the Senior Director of Strategic Communications, ensuring consistency in voice, visual identity, and message architecture across all channels.
Oversee creative direction for advertising, digital content, video, web, and print, working with internal team members and external agencies as needed.
Champion the responsible, strategic integration of artificial intelligence across the marketing function, including generative AI for content, predictive models for audience targeting, and AI-assisted workflows for personalization, copy, design iteration, and campaign optimization.
Build and maintain the team’s AI playbook, including tool selection, prompt standards, brand guardrails, quality review, and ethical use guidelines aligned with institutional policy.
Identify and pilot emerging marketing technologies that improve speed, personalization, cost efficiency, and creative quality.
Develop the AI fluency of the marketing team through training, hands-on experimentation, and structured learning.
Own the marketing measurement framework, including KPIs across awareness, engagement, lead generation, application, yield, and retention.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.
Minimum of 8–10 years of progressive marketing experience, including at least 3 years leading a team.
Demonstrated success building and executing integrated marketing strategies that drove measurable business outcomes.
Strong working knowledge of digital marketing platforms, marketing automation, CRM, web analytics, and paid media.
Hands-on experience applying AI tools to marketing work, with clear examples of measurable impact.
Strong analytical skills, including comfort interpreting data, building dashboards, and presenting insights to senior leaders.
Excellent written, visual, and verbal communication skills.
Proven ability to manage agencies, vendors, and complex projects on time and on budget.
Track record of leading, developing, and retaining strong teams.
Student-centered and mission-driven, with genuine care for the people Columbia College serves.

Preferred

Graduate degree.
Experience in higher education, nonprofit, or another mission-driven sector.
Experience marketing to adult learners, online students, and military-affiliated populations.
Familiarity with Slate, Salesforce, HubSpot, Google Analytics 4, Google Ads, Meta Ads platform, and modern marketing AI tools.
Experience supporting brand work during a moment of institutional growth, repositioning, or transformation.