Own the admissions communications strategy and execution, partnering with campus stakeholders to shape messaging across print, digital, video, and collateral channels to support enrollment goals.

Job Description

Responsibilities

Posting Details Classification Information Classification Type EHRA Position Overview Primary Purpose Of Position The Assistant Director-Admissions Communications will serve as chief strategist for admissions communications efforts. They will develop and execute the admissions communications plan to include a unique group of campus partners. The Assistant Director will be responsible for communicating via print media, social media, video, television and printed collaterals the strategic direction and initiatives of the Office of Undergraduate Admissions; participate in planning, coordination, and management of the Office of Undergraduate Admissions integrated marketing, public relations and strategic communications plan, work with both external and internal constituencies to promote the enrollment goals of the university, create and communicate the organizations message and ensure overall continuity of the institutional brand consistency and image, will also support the organization’s staff in developing and maintaining strategic communications and partnerships. Primary Function Of Organizational Unit One of 16 constituent universities in the University of North Carolina System, North Carolina A&T is a land-grant doctoral research institution described as R2 – High Research Activity by the Carnegie Classification of Institutions of Higher Education. The university offers 114 degree programs and minors at the baccalaureate, master’s and doctoral levels, in addition to 19 certificate and professional development programs. In addition to its main campus, the university co-manages Gateway Research Park, which fosters technology transfer and regional economic development, and is a partner in both the Union Square health sciences campus in downtown Greensboro and the North Carolina Research Campus in Kannapolis. N.C. A&T enrolls approximately 15,000 students, making it America’s largest historically Black university for the ninth consecutive year. It is America’s largest producer of Black graduates in engineering, agricultural science, journalism and liberal arts and is recognized as a national leader in STEM teaching and research. U.S. News & World Report ranks it among the nation’s top 50 national universities in innovation and among its top 40 in social mobility. It also lists A&T’s Willie A. Deese College of Business and Economics among the nation’s top 100 graduate business programs, and graduate programs in rehabilitation counseling, industrial and systems engineering, electrical engineering and mechanical engineering all among America’s top 150 . The primary function of the Office of Undergraduate Admissions is to identify, attract, and enroll first year and transfer students with outstanding academic ability and potential. Minimum Requirements Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Years Experience, Skills, Training, Education Three years or more experience working with print media, digital marketing, social media, publications, radio and/or television. Background in writing, editing and computer skills. Experience working with a CRM , specifically Slate Required License Or Certification Is this position eligible for a remote or hybrid work arrangement, consistent with university and state policies. On-site (Employees are primarily in the office and/or have a critical job requirement that requires dedicated office space on-site) Position Information Working Title Assistant Director-Admissions Communications Position Number 000159 Recruitment Salary Range $47,000 - $52,000 FLSA Exempt Appointment Type Permanent - Full-time Tenure Track No FTE 40 hours/week, 12 months If Time Limited, Appointment Length Organizational Division Office of Admissions - Director Organizational Location Assoc VP for Enrollment Mgmt Organizational Unit Office of Admissions - Director Posting Detail Information Posting Number EPA3137 Open Date 07/20/2026 Close Date - for postings that do not use Open Until Filled Open Until Filled Yes Open Until Filled Minimum Application Period Postings: Positions remaining posted after this date are continuing to accept applications, but may close at any time. Applications received by this date will receive full consideration, applications received after this date may receive consideration depending upon the status of the search Date Position Available 7/20/2026 Special Instructions to Applicant You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity. Employee Benefits available to NC A & T permanent employees include the following and more; - Accrued Vacation and Sick Leave for Eligible Employees - Community Service Leave - Aetna – State Health Benefits of North Carolina - NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more - 12 Paid Holidays - Teachers and State Employees Retirement System ( TSERS ) - Optional Supplemental Plans – 401k, 403b, 457b and 457 - Employee Assistance Program ( EAP ) - Campus Recreation Center Discount - University Bookstore Discount - and more This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station. Quick Link https://jobs.ncat.edu/postings/41015

North Carolina Agricultural and Technical State University

4.0 Glassdoor

North Carolina Agricultural and Technical State University is an 1890 land-grant, doctoral higher research university dedicated to learning, discovery, and community engagement. The University provides a wide range of educational opportunities from bachelor’s to doctoral degrees in both traditional and online environments. With an emphasis on preeminence in STEM and a commitment to excellence in all its educational, research, and outreach programs, North Carolina A&T fosters a climate of economic competitiveness that prepares students for the global society.

Greensboro, North Carolina, USA

5.2K employees (203 in marketing)

ncat.edu

79% recommend to a friend

97% CEO approval

Traffic Signals

Monthly Visitors

706.9K

Monthly Google Ads Budget

$67.4K

Traffic Source Mix

39.9%

Direct

52.8%

Referral

5.7%

Social

0.8%

Paid

0.6%

Headcount Trend

Current headcount: ~5.2K

Marketing Team

Marketing Team Size

140 (3% of company)

Median Career Experience

4.5 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Yolanda S.

Director of Marketing, Recruiting, and Student Engagement

At the company for 18 years 4 months

Marketing Leadership

Alana V. Allen

Director of Strategic Marketing and Communications

At the company for 9 years 3 months

Jamal Featherstone

Director of Marketing and Communications for Campus Enterprises

At the company for 15 years 11 months

Yolanda S.

Director of Marketing, Recruiting, and Student Engagement

At the company for 18 years 4 months

Liyah Tyner

Esports Social Media Marketing Manager

At the company for 2 years

Funding

Total Funding

$67.2M

Last Raise

$300K

Grant, 2 years ago

Funding History

Jun 2024
Grant • $300K
May 2024
Grant • $599.4K
Sep 2023
Grant • $5.8M

Recent News

North Carolina A&T Hits Record Enrollment, Solidifying Status As Nation’s Largest HBCU

Sep 13, 2025 • Black Enterprise

N.C. A&T to Host 2025 Community and Economic Engagement Summit on Oct. 8

Sep 12, 2025 • North Carolina Agricultural and Technical State University

North Carolina A&T Achieves Record Enrollment with Historic 15,000+ Students

Sep 12, 2025 • theeduledger.com

Responsibilities

Posting Details Classification Information Classification Type EHRA Position Overview Primary Purpose Of Position The Assistant Director-Admissions Communications will serve as chief strategist for admissions communications efforts. They will develop and execute the admissions communications plan to include a unique group of campus partners. The Assistant Director will be responsible for communicating via print media, social media, video, television and printed collaterals the strategic direction and initiatives of the Office of Undergraduate Admissions; participate in planning, coordination, and management of the Office of Undergraduate Admissions integrated marketing, public relations and strategic communications plan, work with both external and internal constituencies to promote the enrollment goals of the university, create and communicate the organizations message and ensure overall continuity of the institutional brand consistency and image, will also support the organization’s staff in developing and maintaining strategic communications and partnerships. Primary Function Of Organizational Unit One of 16 constituent universities in the University of North Carolina System, North Carolina A&T is a land-grant doctoral research institution described as R2 – High Research Activity by the Carnegie Classification of Institutions of Higher Education. The university offers 114 degree programs and minors at the baccalaureate, master’s and doctoral levels, in addition to 19 certificate and professional development programs. In addition to its main campus, the university co-manages Gateway Research Park, which fosters technology transfer and regional economic development, and is a partner in both the Union Square health sciences campus in downtown Greensboro and the North Carolina Research Campus in Kannapolis. N.C. A&T enrolls approximately 15,000 students, making it America’s largest historically Black university for the ninth consecutive year. It is America’s largest producer of Black graduates in engineering, agricultural science, journalism and liberal arts and is recognized as a national leader in STEM teaching and research. U.S. News & World Report ranks it among the nation’s top 50 national universities in innovation and among its top 40 in social mobility. It also lists A&T’s Willie A. Deese College of Business and Economics among the nation’s top 100 graduate business programs, and graduate programs in rehabilitation counseling, industrial and systems engineering, electrical engineering and mechanical engineering all among America’s top 150 . The primary function of the Office of Undergraduate Admissions is to identify, attract, and enroll first year and transfer students with outstanding academic ability and potential. Minimum Requirements Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Years Experience, Skills, Training, Education Three years or more experience working with print media, digital marketing, social media, publications, radio and/or television. Background in writing, editing and computer skills. Experience working with a CRM , specifically Slate Required License Or Certification Is this position eligible for a remote or hybrid work arrangement, consistent with university and state policies. On-site (Employees are primarily in the office and/or have a critical job requirement that requires dedicated office space on-site) Position Information Working Title Assistant Director-Admissions Communications Position Number 000159 Recruitment Salary Range $47,000 - $52,000 FLSA Exempt Appointment Type Permanent - Full-time Tenure Track No FTE 40 hours/week, 12 months If Time Limited, Appointment Length Organizational Division Office of Admissions - Director Organizational Location Assoc VP for Enrollment Mgmt Organizational Unit Office of Admissions - Director Posting Detail Information Posting Number EPA3137 Open Date 07/20/2026 Close Date - for postings that do not use Open Until Filled Open Until Filled Yes Open Until Filled Minimum Application Period Postings: Positions remaining posted after this date are continuing to accept applications, but may close at any time. Applications received by this date will receive full consideration, applications received after this date may receive consideration depending upon the status of the search Date Position Available 7/20/2026 Special Instructions to Applicant You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity. Employee Benefits available to NC A & T permanent employees include the following and more; - Accrued Vacation and Sick Leave for Eligible Employees - Community Service Leave - Aetna – State Health Benefits of North Carolina - NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more - 12 Paid Holidays - Teachers and State Employees Retirement System ( TSERS ) - Optional Supplemental Plans – 401k, 403b, 457b and 457 - Employee Assistance Program ( EAP ) - Campus Recreation Center Discount - University Bookstore Discount - and more This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station. Quick Link https://jobs.ncat.edu/postings/41015