3 months ago
Director Brand Strategy & Creative Leadership
M&T Bank
Boston, MA (Hybrid)Full time$150K/yr – $249K/yr
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Director Brand Strategy & Creative Leadership
Boston, MA (Hybrid)
$150K/yr – $249K/yrDirector/Executive9+ years expFull time
Posted 3 months ago
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Job Summary
Drive enterprise brand strategy and creative leadership for a major financial services brand across multiple lines of business.
- Own enterprise brand strategy, governance, and cross‑line adoption at scale.
- Must-have: 9+ years of marketing experience with 3+ years leading teams and proven brand leadership.
- Standout: Track record delivering breakthrough, award‑worthy work for a major brand or agency.
Job Description
Responsibilities
- Drive the overarching brand strategy for M&T and Wilmington Trust, ensuring clarity, consistency, and differentiation across all touchpoints.
- Lead enterprise brand governance, visual identity evolution, and system implementation to strengthen brand equity and enable seamless adoption across lines of business.
- Serve as a key brand voice for the organization, ensuring brand strategy is tightly connected to business strategy and market opportunity.
- Set the creative vision for the enterprise and champion creative excellence that pushes the brand forward.
- Inspire and guide internal creative teams and agency partners to deliver next‑level, high‑impact work that elevates the brand and drives measurable business outcomes.
- Foster a challenger‑brand mindset—encouraging bold thinking, experimentation, and a can‑do approach to solving complex creative and strategic challenges.
- Build, develop, and lead a diverse, high‑performing team of brand strategists, designers, writers, and creative leaders.
- Cultivate a culture of collaboration, innovation, and accountability across the brand and creative organization.
- Empower teams with the tools, systems, and clarity needed to deliver exceptional work at scale.
- Partner closely with business leaders, marketing teams, sponsorship, media, experiential, and content teams to ensure brand and creative strategies are integrated and effective.
Requirements
- Bachelor's Degree
- 9 years of Marketing experience or relevant experience
- (Or in lieu of a degree, a combination of 13 years of higher education and relevant experience)
- 3 years of team leadership experience
- Experience in leading thru complex problems
- Has demonstrated strong working relationships with internal and external partners at all levels of the organization
- Proven decision-making ability to inform, educate and influence management and team members.
- Proven track record leading brand strategy and creative excellence for a major brand or agency, with experience delivering breakthrough, award‑worthy work.
- Expertise in brand management, visual identity systems, brand governance, and enterprise‑level implementation.
- Demonstrated ability to lead and inspire creative and strategic teams in a complex, matrixed environment.
Preferred
- Financial services experience preferred.
- Challenger-brand mindset strongly encouraged.
M&T Bank
3.6 Glassdoor
Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.
Buffalo, New York, USA
30K employees (766 in marketing)
62% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
7.6M
Monthly Google Ads Budget
$261K
Traffic Source Mix
Search
27.8%
Direct
66.4%
Referral
3.8%
Social
0.3%
Paid
1.6%
Headcount Trend
Current headcount: ~30.2K
Marketing Team
Marketing Team Size
540 (2% of company)
Median Career Experience
20 years
Median Tenure
6.5 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Melanie Galvin
Senior Vice President - Marketing Manager
At the company for 6 years 8 months
Michael Courtemanche, MBA
VP, Senior Talent Acquisition Recruiter
At the company for 7 years 2 months
Andrew Athanasiou
VP, Email Marketing Lead
At the company for 1 year 2 months
Corey Berger
Vice President, Sponsorship Marketing
At the company for 1 year 2 months