Own the end-to-end marketing measurement and analytics strategy for cross-channel campaigns, turning data into decisive client action and driving measurement maturity across teams.

Lead cross-channel measurement design, attribution, incrementality, and testing roadmaps to guide investment decisions.
Own data infrastructure, reporting, and executive-ready dashboards that reflect client needs and privacy constraints.

Job Description

Responsibilities

Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
Holistic marketing performance reporting & dashboarding
Media measurement vendor evaluation, contracting & budget management
Cross-channel response analytics & media plan optimization
In-channel response attribution analytics & investment plan optimization
Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
New Business Development support
Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Requirements

10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

Preferred

Benefits

BarkleyOKRP

BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King. Fully integrated across strategy, creative, and media, BarkleyOKRP is a five-time Ad Age A-List honoree and Certified B Corp—bringing Big Indie spirit to advertising by using integration and egoless creativity as their unfair advantage. Find out more at barkleyokrp.com.

Founded in 1964

Kansas City, Missouri, USA

917 employees (354 in marketing)

www.barkleyokrp.com

Traffic Signals

Monthly Visitors

12.4K

Traffic Source Mix

37.2%

Direct

51.4%

Referral

6.4%

Social

3.4%

Paid

1.4%

Headcount Trend

Current headcount: ~917

Marketing Team

Marketing Team Size

205 (22% of company)

Median Career Experience

9 years

Median Tenure

3.2 years

Marketing Roles Posted (Last 30 Days)

People

Recent News

BarkleyOKRP Expands DEI+B with Program Manager and Empowered BRGs

Sep 17, 2025 • Little Black Book | LBBOnline

Jim Butler Joins Keystone Capital as Operating Executive

Sep 16, 2025 • PR Newswire

100 days in office: BarkleyOKRP CEO Katy Hornaday

Sep 4, 2025 • Campaign US

Responsibilities

Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
Holistic marketing performance reporting & dashboarding
Media measurement vendor evaluation, contracting & budget management
Cross-channel response analytics & media plan optimization
In-channel response attribution analytics & investment plan optimization
Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
New Business Development support
Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Requirements

10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

Marketing jobs

Vice President, Analytics

Sr. Copywriter - Bilingual

Sr. Art Director - Bilingual

VP, Media Planning

Senior Public Relations Account Manager

Intelligence Director

All marketing roles in the US

All marketing roles in the US

Vice President, Analytics

Sr. Copywriter - Bilingual

Sr. Art Director - Bilingual

VP, Media Planning

Senior Public Relations Account Manager

Intelligence Director

Vice President, Analytics

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

BarkleyOKRP

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Vice President, Analytics

Sr. Copywriter - Bilingual

Sr. Art Director - Bilingual

VP, Media Planning

Senior Public Relations Account Manager

Intelligence Director

Vice President, Analytics

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

BarkleyOKRP

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News