Think Traffic

Digital Media Manager

Philadelphia, PA (On-site)

Salary Not AvailableMid Level2+ years expContract

Posted 2 months ago

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Job Summary

Own paid media execution and optimization across search, social, and programmatic channels, driving ROI for multiple clients with cross-functional collaboration and data-driven tuning.

Campaign ownership across Google Ads, Meta, Pinterest, LinkedIn, and DSPs with ongoing optimization and testing.
Monitor performance, budgets, and auction dynamics to guide monthly and quarterly media decisions.
Partner with marketing and web teams to weave SEO/SEM into cohesive media plans.

Job Description

Responsibilities

Responsible for developing, implementing, and managing paid search, paid social, and programmatic campaigns across various platforms to drive maximum ROI and achieve business objectives for multiple clients
Identify, evaluate, and launch new opportunities and optimizations within channels
Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization
Monitor daily performance metrics within key platforms to understand paid media strategy performance
Manage and allocate budgets effectively across various channels based on approved budget & campaign KPIs
Lead all aspects of budget pacing across campaigns
Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, landscape nuances, etc.
Execute digital paid media campaign tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Collaborate with others within the marketing department and web development team to implement and manage SEO and SEM strategies
Coordinate with digital and traditional media teams and strategically plan media buys to ensure seamless integration into the holistic marketing plan

Requirements

2+ years of SEM, Social Media is a must and preferably experience running Programmatic campaigns
1+ year of agency or related industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.
Experience with paid media platforms such as Google Ads, Meta Ads Manager, Pinterest Ads Manager, LinkedIn Ads Manager, and Programmatic DSPs
Ability to work under pressure, meet deadlines, and handle multiple projects and clients simultaneously
Self-starter and self-motivated, with the ability to provide solutions without supervision
Enthusiastic with excellent verbal and written communication skills
Mac literate (Word, Excel, Outlook, Keynote)
Thrives in a collaborative, fast-paced environment
Organized, has attention to detail and able to multi-task
Bachelor's Degree

Preferred

Preferred – Experience with clients within food & beverage, hospitality, and gaming industries
Preferred – Experience in client facing roles
Preferred – Experience with managing SEO strategies
Preferred - Experience with SEO tools such as SEMrush, Ahrefs, etc
Preferred – Experience with Website Analytics using Google Analytics 4
Preferred - Experience with Data Visualization Tools including Tableau, Google Data Studio etc…

Think Traffic

Philadelphia based ad agency Think-Traffic, which also has offices in LA, is an independent, next generation, creative collaborative with a strong technology orientation, whose experienced staff includes technologists, social media experts and entrepreneurs. Founded in 2015, Think Traffic specializes in food, retail, technology, hospitality, gaming, shopper marketing and the emerging cannabis industry—serving clients such as, Moet Hennessy, CVS, Bayer, VSBLTY and Saladworks. The agency also provides marketing and advertising counsel for local companies such as ShopRite, Sweet Charlie’s, and Philly Food Rescue. Think-Traffic’s guiding philosophy is to concentrate on bringing value to their clients’ businesses by building memorable brand experiences that drive results.

Founded in 2015

Philadelphia, Pennsylvania, USA

25 employees (12 in marketing)

think-traffic.com

Traffic Signals

Monthly Visitors

1.2K

Traffic Source Mix

37.6%

Direct

44.9%

Referral

4.8%

Social

11.5%

Paid

1.1%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size

6 (24% of company)

Responsibilities

Responsible for developing, implementing, and managing paid search, paid social, and programmatic campaigns across various platforms to drive maximum ROI and achieve business objectives for multiple clients
Identify, evaluate, and launch new opportunities and optimizations within channels
Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization
Monitor daily performance metrics within key platforms to understand paid media strategy performance
Manage and allocate budgets effectively across various channels based on approved budget & campaign KPIs
Lead all aspects of budget pacing across campaigns
Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, landscape nuances, etc.
Execute digital paid media campaign tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Collaborate with others within the marketing department and web development team to implement and manage SEO and SEM strategies
Coordinate with digital and traditional media teams and strategically plan media buys to ensure seamless integration into the holistic marketing plan

Requirements

2+ years of SEM, Social Media is a must and preferably experience running Programmatic campaigns
1+ year of agency or related industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.
Experience with paid media platforms such as Google Ads, Meta Ads Manager, Pinterest Ads Manager, LinkedIn Ads Manager, and Programmatic DSPs
Ability to work under pressure, meet deadlines, and handle multiple projects and clients simultaneously
Self-starter and self-motivated, with the ability to provide solutions without supervision
Enthusiastic with excellent verbal and written communication skills
Mac literate (Word, Excel, Outlook, Keynote)
Thrives in a collaborative, fast-paced environment
Organized, has attention to detail and able to multi-task
Bachelor's Degree

Preferred

Preferred – Experience with clients within food & beverage, hospitality, and gaming industries
Preferred – Experience in client facing roles
Preferred – Experience with managing SEO strategies
Preferred - Experience with SEO tools such as SEMrush, Ahrefs, etc
Preferred – Experience with Website Analytics using Google Analytics 4
Preferred - Experience with Data Visualization Tools including Tableau, Google Data Studio etc…