7 days ago
VP of Customer Marketing
Mendix
Boston, MA (Remote)Full time$170K/yr – $280K/yr
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VP of Customer Marketing
Boston, MA (Remote)
$170K/yr – $280K/yrDirector/ExecutiveFull time
Posted 7 days ago
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Job Summary
Own the customer advocacy, community, lifecycle marketing, and measurement programs to drive advocacy, engagement, and value realization across strategic accounts and regions.
- Customer advocacy strategy and proof
- Community strategy and engagement
- Lifecycle marketing and customer growth
Job Description
Responsibilities
- Customer Advocacy and Proof
- Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development
- Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales
- Partner with Product Marketing and Solutions Marketing to ensure customer proof is translated into compelling platform , industry, and use-case narratives
- Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries
- Community Strategy and Engagement
- Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer engagement experiences
- Create community programs that strengthen belonging, customer connection, product enablement and engagement, and thought leadership
- Partner with Field, Events, and client-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation
- Establish goals and programs for community growth, participation, engagement quality, and business impact
Requirements
- 12–15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions
- Proven success building customer advocacy, customer story, or reference programs that support both retention and revenue goals
- Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages
- Experience building or scaling customer communities, including digital community programs and in-person engagement models
- Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators
- Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing
- Experience leading teams, setting strategy, and operating effectively in a complex, matrixed enterprise environment
- Exceptional storytelling, executive communication, and program leadership skills
Mendix
4.2 Glassdoor
Mendix is a leading enterprise low-code application development platform. With Mendix you can convert a spreadsheet into an app, create an organization-wide app portfolio, modernize an entire core system – and else everything in between. The Mendix Platform enables continuous collaboration between those who build the software and those who use it – this accelerates the application development lifecycle and supports iterative deployment at scale. Organizations can create modern, flexible applications quickly in a tool that maintains the highest standards of security, quality, and governance. The Mendix Platform has been adopted by more than 4,000 leading companies around the world. Mendix is a Siemens business.
Founded in 2005
Boston, Massachusetts, USA
1.1K employees (120 in marketing)
81% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
493.2K
Monthly Google Ads Budget
$4.4K
Traffic Source Mix
Search
43.1%
Direct
47.9%
Referral
5.7%
Social
2%
Paid
1.3%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
61 (6% of company)
Marketing Roles Posted (Last 30 Days)
5
Funding
Total Funding
$38M
Last Raise
$25M
Series B, 12 years ago
Funding History
- Jan 2014Series B • $25M
- Oct 2011Series A • $13M
- Nov 2006Seed