2 weeks ago
Library Marketing and Communications Specialist
City of Saint Paul
USA (On-site)Full time$74K/yr – $103K/yr
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Library Marketing and Communications Specialist
USA (On-site)
$74K/yr – $103K/yrMid Level2+ years expFull time
Posted 2 weeks ago
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Job Summary
Own cross channel content and brand storytelling with an equity filter, partnering with teams to promote library programs and initiatives.
- Content & Brand Ownership: drive multi channel content across email, web, social, and paid media.
- Integrated Campaigns: shape and execute coordinated communications for library programs and initiatives.
- Equity in Marketing: embed racial equity into strategy and outcomes.
Job Description
Responsibilities
- Own content strategy for Marketing and Communications across email, website, social, and paid channels.
- Collaborate to implement integrated communication plans for library programs and initiatives.
- Coordinate special projects such as special edition library cards and commissioned art.
- Maintain a cohesive brand identity across all digital and print communications.
- Design and produce digital and print collateral like brochures, flyers, infographics, event materials, and promotional assets.
- Incorporate a strong racial equity lens into marketing and communications strategy.
Requirements
- A Bachelor's Degree is required. No substitution for education.
- A Bachelor's Degree in Journalism, Communications, Criminal Justice, Marketing, Law Enforcement, or a related field is preferred.
- Two years of experience as a Public Information Specialist I or equivalent is required.
Benefits
- We offer competitive wages, and a variety of excellent benefits, including health insurance, retirement contributions and paid vacation and sick time.
City of Saint Paul
Life in Saint Paul flows deep with tradition, wide with talent and diversity, and strong with economic and cultural vitality. Incorporated in 1845, the City of Saint Paul is a place of opportunity, offering an amazing array of career paths. As an employer, the City of Saint Paul is a leader in promoting inclusion and equity, preserving culture and traditions, and providing quality public services. With more than 600 job classifications from 16 operating departments and nearly 3,000 employees, you can find your next career with us.The City of Saint Paul’s mission is to integrate equity and inclusion into how we approach all our work. Our vision is to be committed to building an equitable and inclusive city that will shift culture in city processes and policies, eliminate structural inequities, and ensure timely and relevant access to services, resources, support, and opportunity to every person in Saint Paul.
Traffic Signals
Monthly Visitors
190.4K
Monthly Google Ads Budget
$32
Traffic Source Mix
Search
57.4%
Direct
35.5%
Referral
5.7%
Social
1%
Paid
0.4%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
25 (2% of company)
Median Career Experience
13 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
$240K
Seed, 2 years ago
Funding History
- Oct 2023Seed • $240K