3 months ago
Digital Marketing Specialist II- Hybrid AZ
Best Western Hotels & Resorts
Phoenix, AZ (Hybrid)Full time
All marketing roles in the US
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All marketing roles in the US
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Digital Marketing Specialist II- Hybrid AZ
Phoenix, AZ (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
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Job Summary
Drive hotel digital marketing operations and onboarding, partnering with hotel teams to improve online performance.
- Must-have: 2+ years in digital marketing with knowledge of SEO, analytics, and CMS.
- Onboarding/on-site delivery and cross-functional process improvements signal broader impact.
Job Description
Responsibilities
- Provide ongoing digital marketing support to assigned hotels, including guidance on online presence, readiness, and performance optimization.
- Serve as a knowledgeable and reliable point of contact for hotel partners, maintaining strong relationships and service standards.
- Support hotel digital marketing reviews and follow-up actions to improve long-term results.
- Support Associate Program Managers in the execution of digital marketing onboarding and offboarding activities, including setup, transitions, documentation, and hotel communications.
- Serve as an execution partner during onboarding, post‑activation reviews, and offboarding touchpoints to ensure consistent delivery and accurate follow-through.
- Deliver hotel-facing digital marketing sessions or follow-ups as assigned, aligned with program standards and timelines.
- Support in identifying process gaps, recurring issues, and inefficiencies within digital marketing workflows and recommending practical improvements.
- Contribute to the development and maintenance of department resources to support consistency, scalability, and knowledge sharing.
- Participate in cross-functional projects that improve digital marketing execution, operational readiness, and hotel performance.
- Support hotelier facing events, webinars, or training initiatives related to digital marketing, onboarding and education.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field; or equivalent combination of education and experience.
- Minimum 2 years’ experience in digital marketing, content creation, or a related marketing role.
- Knowledge of digital marketing tools and platforms, including SEO, AI, analytics, and content management systems.
- Working knowledge of Microsoft Office Suite, SharePoint, and Salesforce for data tracking and project coordination.
- Strong written, verbal, and presentation communication skills, with advanced computer literacy.
- Effective time management and organizational skills to prioritize tasks and meet deadlines.
- Ability to build and maintain professional relationships through proactive and responsive communication.
- Demonstrates initiative and accountability in delivering high-quality work and meeting team objectives.
- Ability to adapt to changing priorities and identify opportunities to improve processes and outcomes.
Preferred
Benefits
- Medical/Dental/Vision available day one
- Vacation/Sick- accruals start day one
- Paid company holidays and personal holidays to celebrate what’s important to you
- 401K - company contribution and match (U.S.)
- Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
- Employee discounts/hotel discounts
- Free financial and health wellness programs
- Tuition Reimbursement
Best Western Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWHSM Hotels global enterprise. With 19 brands and approximately 4,300 hotels in over 100 countries and territories worldwide*, BWH Hotels suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, @HOME by Best WesternSM, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, Elite, Distinctive and Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.
Traffic Signals
Monthly Visitors
6.3M
Monthly Google Ads Budget
$810.9K
Traffic Source Mix
Search
50.9%
Direct
29.2%
Referral
16.8%
Social
0.7%
Paid
2.2%
Headcount Trend
Current headcount: ~17.3K
Marketing Team
Marketing Team Size
152 (1% of company)
Funding
Total Funding
$2.5M
Last Raise
$2.5M
Private Equity, 5 years ago
Funding History
- Sep 2020Private Equity • $2.5M