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Marketing jobs

7 marketing jobs

6 weeks ago

Executive Director, Brand Strategy & Social Innovation

Panda Restaurant Group

Rosemead, CA (Hybrid)Full time$205K/yr – $288K/yr

2 months ago

PR & Communications Representative

Panda Restaurant Group

Rosemead, CA (Hybrid)Full time$73K/yr – $102K/yr

3 months ago

Brand Marketing Associate Manager (Paid Media)

Panda Restaurant Group

Rosemead, CA (Hybrid)Full time$90K/yr – $127K/yr

3 months ago

Brand Marketing Associate Manager

Panda Restaurant Group

Rosemead, CA (Hybrid)Full time$90K/yr – $127K/yr

3 months ago

Brand Innovation Manager (Menu Innovation)

Panda Restaurant Group

Rosemead, CA (Hybrid)Full time$113K/yr – $158K/yr

6 months ago

Brand Innovation Associate Manager

Panda Restaurant Group

Rosemead, CA (On-site)Full time$90K/yr – $127K/yr

6 months ago

Brand Innovation Associate Manager

Panda Restaurant Group

Rosemead, CA (Hybrid)Full time$90K/yr – $127K/yr

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7 jobs

Executive Director, Brand Strategy & Social Innovation

Panda Restaurant Group

Rosemead, CA (Hybrid)

$205K/yr - $288K/yrIn-houseFull-timeDirector/executive15+ years exp.

6 weeks ago

PR & Communications Representative

Panda Restaurant Group

Rosemead, CA (Hybrid)

$73K/yr - $102K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

Brand Marketing Associate Manager (Paid Media)

Panda Restaurant Group

Rosemead, CA (Hybrid)

$90K/yr - $127K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Brand Marketing Associate Manager

Panda Restaurant Group

Rosemead, CA (Hybrid)

$90K/yr - $127K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Brand Innovation Manager (Menu Innovation)

Panda Restaurant Group

Rosemead, CA (Hybrid)

$113K/yr - $158K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Brand Innovation Associate Manager

Panda Restaurant Group

Rosemead, CA (On-site)

$90K/yr - $127K/yrIn-houseFull-timeSenior level5+ years exp.

6 months ago

Brand Innovation Associate Manager

Panda Restaurant Group

Rosemead, CA (Hybrid)

$90K/yr - $127K/yrIn-houseFull-timeSenior level5+ years exp.

6 months ago

Panda Restaurant Group

Executive Director, Brand Strategy & Social Innovation

Rosemead, CA (Hybrid)

$205K/yr – $288K/yrDirector/Executive15+ years expFull time

Posted 6 weeks ago

Job Summary

Lead and grow a brand and social marketing team to translate Panda’s positioning into integrated campaigns, drive authentic storytelling, and optimize ROI across creative, creator partnerships, and media.

Owns team development and performance to support growth goals
Oversees brand storytelling and social-first campaigns across channels

Job Description

Responsibilities

Builds and develops a high-performing team of brand professionals, including national promotions leaders, social strategists, creator partnership managers, and content producers, fostering a culture of creative risk-taking balanced with business discipline and clear accountability to performance outcomes. Responsible for leading the team and recruiting, selecting, and retaining associates, elevating associates’ performance in support of the company’s growth goals.
Translates Panda’s brand positioning into compelling integrated campaigns across national promotions, digital activations, and local market initiatives, ensuring every touchpoint is designed for social amplification and authentic storytelling.
Develops and executes the annual and three-year communications plan that brings menu innovation strategy to life, embedding social-first thinking across all marketing initiatives while championing authentic storytelling.
Responsible for the brand and social marketing budget, allocating spend against highest ROI initiatives across agencies, content production, creator partnerships, and paid media. Leads annual budget recommendations with clear business rationale tied to business KPIs, guest acquisition targets, and brand health objectives.
Leads strategic relationships with creative AOR, social AOR, and media agency partners, ensuring alignment on brand positioning and creative excellence. Negotiates agency contracts and scopes of work to maximize output quality relative to investment while conducting annual performance reviews with each partner.
Builds and scales a comprehensive creator ecosystem across micro, macro, mega, and celebrity tiers, prioritizing brand values alignment over vanity metrics, establishing a creator partnership framework that balances creative freedom with brand protection.
Designs and executes a comprehensive social media vision aligned with brand positioning and business objectives, anticipating cultural shifts and platform evolution. Leads cross-functional transformation to embed social-first thinking across agencies, campaign process, and scales strategies to market-based DMA plans.
Serves as a strategic bridge between brand positioning and execution, partnering cross-functionally with Operations, Finance, Media Strategy and Community Marketing to ensure brand and social strategies support business objectives, profitability, and brand equity.
Provides quarterly business reviews and strategic recommendations to leadership presenting performance against agreed-upon KPIs, competitive benchmarking, and actionable optimization insights while monitoring competitive spend to ensure appropriate investment levels.

Requirements

Bachelor's degree in marketing, innovation, communications, advertising, computer science or related field required
Twelve to fifteen years in marketing leadership with at least five years in social strategy roles, including managing media budgets in excess of $20MM.
Successful completion of initial and periodically required trainings.
Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Benefits

Hybrid Work schedule
401K with company match
Yearly bonus opportunity*
Full medical, dental, and vision insurance *
On-site fitness center, biometric screen, and flu shot clinic
Discounts at Panda restaurants, theme parks, and gym memberships
Paid time off starting at 15 days with 7 federal holidays*
Continuous education assistance and scholarships*
Income protection including Disability, Life and AD&D insurance*
Bereavement leave*

Panda Restaurant Group

Panda Restaurant Group is the global leader in Asian dining and includes Panda Express, Panda Inn, and more. Founded in 1973 by Andrew and Peggy Cherng, we are a family-owned business with more than 2,600 restaurants worldwide. Our mission is to deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives.

Founded in 1973

Rosemead, California, USA

17K employees (196 in marketing)

PandaCareers.com

Salaries

Posted range

$205K/yr – $288K/yr

Taken straight from the job posting.

See all Panda Restaurant Group salaries

Marketing Team

Marketing Team Size

79 (0% of company)

Median Career Experience

14 years

Median Tenure

7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Evelyn Wah

Vice President of Brand Innovation

At the company for 8 years 8 months

Fernanda Ramos

Community Marketing Director

At the company for 2 years

Sonya Li Casino

Director, Public Relations and Communications

At the company for 2 years 4 months

Christina Cáceres

Director, Brand Innovation

At the company for 10 years 4 months

Funding

Last Raise

$10.6M

Series A, 8 years ago

Funding History

Dec 2017
Series A • $10.6M
Sep 2017
Series A • $9.2M
Jun 2016
Series A

Traffic Signals

Monthly Visitors

275.2K

Traffic Source Mix

40%

Direct

35.1%

Referral

23.2%

Social

1.5%

Paid

0.1%

Headcount Trend

Current headcount: ~17.1K

Recent News

GEN Restaurant Group (GENK) Announces Leadership Change

Jan 14, 2025 • StreetInsider.com

Fast Casual Restaurant Market Size Expansion to Drive Significant Revenues in the Future

Dec 23, 2024 • EIN Presswire

Gen Restaurant Group opens new location in Maui, Hawaii

Sep 26, 2024 • thefly.com

Links

PandaCareers.com

Crunchbase

Responsibilities

Builds and develops a high-performing team of brand professionals, including national promotions leaders, social strategists, creator partnership managers, and content producers, fostering a culture of creative risk-taking balanced with business discipline and clear accountability to performance outcomes. Responsible for leading the team and recruiting, selecting, and retaining associates, elevating associates’ performance in support of the company’s growth goals.
Translates Panda’s brand positioning into compelling integrated campaigns across national promotions, digital activations, and local market initiatives, ensuring every touchpoint is designed for social amplification and authentic storytelling.
Develops and executes the annual and three-year communications plan that brings menu innovation strategy to life, embedding social-first thinking across all marketing initiatives while championing authentic storytelling.
Responsible for the brand and social marketing budget, allocating spend against highest ROI initiatives across agencies, content production, creator partnerships, and paid media. Leads annual budget recommendations with clear business rationale tied to business KPIs, guest acquisition targets, and brand health objectives.
Leads strategic relationships with creative AOR, social AOR, and media agency partners, ensuring alignment on brand positioning and creative excellence. Negotiates agency contracts and scopes of work to maximize output quality relative to investment while conducting annual performance reviews with each partner.
Builds and scales a comprehensive creator ecosystem across micro, macro, mega, and celebrity tiers, prioritizing brand values alignment over vanity metrics, establishing a creator partnership framework that balances creative freedom with brand protection.
Designs and executes a comprehensive social media vision aligned with brand positioning and business objectives, anticipating cultural shifts and platform evolution. Leads cross-functional transformation to embed social-first thinking across agencies, campaign process, and scales strategies to market-based DMA plans.
Serves as a strategic bridge between brand positioning and execution, partnering cross-functionally with Operations, Finance, Media Strategy and Community Marketing to ensure brand and social strategies support business objectives, profitability, and brand equity.
Provides quarterly business reviews and strategic recommendations to leadership presenting performance against agreed-upon KPIs, competitive benchmarking, and actionable optimization insights while monitoring competitive spend to ensure appropriate investment levels.

Requirements

Bachelor's degree in marketing, innovation, communications, advertising, computer science or related field required
Twelve to fifteen years in marketing leadership with at least five years in social strategy roles, including managing media budgets in excess of $20MM.
Successful completion of initial and periodically required trainings.
Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Benefits

Hybrid Work schedule
401K with company match
Yearly bonus opportunity*
Full medical, dental, and vision insurance *
On-site fitness center, biometric screen, and flu shot clinic
Discounts at Panda restaurants, theme parks, and gym memberships
Paid time off starting at 15 days with 7 federal holidays*
Continuous education assistance and scholarships*
Income protection including Disability, Life and AD&D insurance*
Bereavement leave*