Own the research program end to end: set priorities, run studies, manage data platforms, and turn insights into strategy across product, marketing, and brand.

Research program ownership: lead across customer journey, segmentation, and strategy for product and marketing.
Voice of the customer: translate findings into actionable decisions on brand, messaging, and features.
Scale insights: build AI-assisted workflows to speed delivery and increase impact.

Job Description

Responsibilities

Define market research priorities and proactively address key business decisions
Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results
Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
Drive customer journey and persona research to inform marketing and product strategy
Conduct competitive intelligence studies to assess market positioning and white space opportunities
Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth
Manage relationships with external research vendors and consultants
Oversee budgets and timelines for both ad hoc and ongoing research initiatives
Be the voice of the customer in strategy development, informing critical decisions with data and insights
Work cross-functionally to get the right insights to the right people at the right time

LegalZoom

3.5 Glassdoor

Since pioneering legaltech in 2001, we have helped millions of people navigate the complexities of the legal system. By combining intuitive technology with attorney-led solutions, we guide people through all of life's personal and business legal needs.

Founded in 2001

Mountain View, California, USA

1.4K employees (92 in marketing)

www.legalzoom.com

58% recommend to a friend

24% CEO approval

Traffic Signals

Monthly Visitors

2.4M

Monthly Google Ads Budget

$3.5M

Traffic Source Mix

47.6%

Direct

46.7%

Referral

3.8%

Social

0.6%

Paid

1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size

67 (5% of company)

Median Career Experience

12 years

Median Tenure

3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Daniel Lysaught

Chief Marketing Officer

At the company for 4 years 1 month

Prateek Maitra

Head of SEO

At the company for 2 years 7 months

TJ Cohen

Head of Brand Partnerships

At the company for 4 years 6 months

Joe Lawrence

Head of Employer Brand and Early Careers

At the company for 4 years 11 months

Funding

Total Funding

$951.7M

Last Raise

$700K

Post IPO Equity, 2 years ago

Funding History

Jul 2024
Post IPO Equity • $700K
Sep 2023
Post IPO Secondary • $140M
Nov 2018
Series Unknown

Recent News

LegalZoom (LZ) Stock Trades Up, Here Is Why

Dec 9, 2025 • Yahoo Finance

How Investors May Respond To LegalZoom.com (LZ) Deepening Support For Defy’s Entrepreneurship Programs

Dec 8, 2025 • Yahoo Finance

Why LegalZoom (LZ) Stock Is Trading Up Today

Dec 3, 2025 • TradingView

Responsibilities

Define market research priorities and proactively address key business decisions
Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results
Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
Drive customer journey and persona research to inform marketing and product strategy
Conduct competitive intelligence studies to assess market positioning and white space opportunities
Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth
Manage relationships with external research vendors and consultants
Oversee budgets and timelines for both ad hoc and ongoing research initiatives
Be the voice of the customer in strategy development, informing critical decisions with data and insights
Work cross-functionally to get the right insights to the right people at the right time