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Marketing jobs

3 marketing jobs

1 day ago

Senior Media Planner - AdFarm

RR46

Kansas City, MO (Hybrid)Full time$80K/yr – $85K/yr

2 months ago

Content Specialist - AdFarm

RR46

Kansas City, MO (Hybrid)Full time

6 months ago

Senior Account Manager - AdFarm

RR46

Kansas City, MO (Hybrid)Other

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RR46

Senior Media Planner - AdFarm

Kansas City, MO (Hybrid)

$80K/yr – $85K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end integrated media planning for agriculture-focused clients, guiding strategy, activation, optimization, and reporting across multi-channel campaigns; lead client conversations, vendor management, and cross-functional collaboration.

Define and drive media strategies and KPIs across channels.
Lead campaign activation, optimization and performance insights with cross-functional teams.
Elevate client partnerships through clear recommendations and proactive guidance.

Job Description

Responsibilities

Lead integrated media planning from the client brief through recommendation, activation, optimization and reporting.
Translate business and marketing objectives into clear media strategies, audience approaches, channel roles and measurable KPIs.
Build full-funnel plans across endemic agricultural media, programmatic, paid social, paid search, digital video, audio, print and other relevant channels.
Work directly with the Digital Strategist and Media Buyer to build, activate and steward each campaign.
Partner with the Digital Strategist on audience development, platform strategy, measurement, activation and optimization.
Research and implement new digital technologies, formats and best practices relevant to clients’ media strategies and objectives.
Analyze and research clients’ target audiences, including their characteristics, purchasing behaviors and media habits.
Serve as both a collaborator and the day-to-day media lead for assigned accounts, confidently presenting recommendations and advising clients.
Meet with clients to discuss and present projects, understand their advertising strategies and target audiences, and align media recommendations with business needs.
Write and manage vendor RFPs, evaluating proposals based on audience quality, strategic fit, performance potential and cost efficiency.

Requirements

Bachelor’s degree in marketing, media or a related field preferred.
Approximately 5–8+ years of media planning experience, ideally within an agency environment; media buying experience is a plus.
Demonstrated experience leading integrated media plans and managing campaigns from strategy through reporting.
Proven expertise across integrated traditional and digital media planning, including ad serving, behavioral targeting and performance analytics.
Strong working knowledge of publishers and endemic media partners; agriculture or B2B media experience is strongly preferred.
Strong grasp of media math and financial management, including CPM, CPC, CPL, reach, frequency, pacing and budget reconciliation.
Experience managing RFPs, negotiating vendor proposals and securing competitive rates and added value.
Strong quantitative and analytical skills, with the ability to connect campaign results to strategic recommendations.
Ability to turn complex information into concise, persuasive client recommendations.
Strong presentation skills and confidence communicating with senior clients and internal leaders.

Benefits

AdFarm offers all employees health, dental, and vision benefits, automatic annual 3% 401k contributions, a Health Spending Account match, health and cell phone reimbursements, and a hybrid working environment with a wonderful group of top-talent individuals.

Salaries

Posted range

$80K/yr – $85K/yr

Taken straight from the job posting.

See all RR46 salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Lead integrated media planning from the client brief through recommendation, activation, optimization and reporting.
Translate business and marketing objectives into clear media strategies, audience approaches, channel roles and measurable KPIs.
Build full-funnel plans across endemic agricultural media, programmatic, paid social, paid search, digital video, audio, print and other relevant channels.
Work directly with the Digital Strategist and Media Buyer to build, activate and steward each campaign.
Partner with the Digital Strategist on audience development, platform strategy, measurement, activation and optimization.
Research and implement new digital technologies, formats and best practices relevant to clients’ media strategies and objectives.
Analyze and research clients’ target audiences, including their characteristics, purchasing behaviors and media habits.
Serve as both a collaborator and the day-to-day media lead for assigned accounts, confidently presenting recommendations and advising clients.
Meet with clients to discuss and present projects, understand their advertising strategies and target audiences, and align media recommendations with business needs.
Write and manage vendor RFPs, evaluating proposals based on audience quality, strategic fit, performance potential and cost efficiency.

Requirements

Bachelor’s degree in marketing, media or a related field preferred.
Approximately 5–8+ years of media planning experience, ideally within an agency environment; media buying experience is a plus.
Demonstrated experience leading integrated media plans and managing campaigns from strategy through reporting.
Proven expertise across integrated traditional and digital media planning, including ad serving, behavioral targeting and performance analytics.
Strong working knowledge of publishers and endemic media partners; agriculture or B2B media experience is strongly preferred.
Strong grasp of media math and financial management, including CPM, CPC, CPL, reach, frequency, pacing and budget reconciliation.
Experience managing RFPs, negotiating vendor proposals and securing competitive rates and added value.
Strong quantitative and analytical skills, with the ability to connect campaign results to strategic recommendations.
Ability to turn complex information into concise, persuasive client recommendations.
Strong presentation skills and confidence communicating with senior clients and internal leaders.

Benefits

AdFarm offers all employees health, dental, and vision benefits, automatic annual 3% 401k contributions, a Health Spending Account match, health and cell phone reimbursements, and a hybrid working environment with a wonderful group of top-talent individuals.