2 months ago
Developer Marketing Lead
Initialized Capital
Lane County, OR (Hybrid)Full time$170K/yr – $190K/yr
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Developer Marketing Lead
Lane County, OR (Hybrid)
$170K/yr – $190K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive enterprise and developer-focused marketing to generate pipeline, launching GTM for new products and acting as a cross-functional hub.
- Own the marketing strategy and campaigns across developer and enterprise motions to move pipeline.
- 5-7+ years in B2B marketing with 3+ years targeting developers or technical audiences.
- Cross-functional hub across DevRel, Product, Engineering, and Sales to shape launches and roadmap with market insights.
Job Description
Responsibilities
- Own the marketing strategy and execution - Design and run campaigns across both bottom-up (developer-led, community) and top-down (enterprise ABM, executive messaging) motions. Drive pipeline from first touch through enterprise adoption. Lean on our Founders to help craft the best messaging.
- Build enterprise demand generation - Execute campaigns targeting large engineering orgs, create executive-level positioning for Directors/VPs/CTOs, and enable Sales with competitive intel, messaging, and materials that close deals.
- Optimize paid and organic acquisition - Own the full funnel from awareness to SQL. Manage community sponsorships, paid campaigns, SEO, content distribution, and events. Set up attribution and kill what doesn't work.
- Launch products and be the cross-functional hub - Own GTM for new releases. Work embedded with DevRel, Product, Engineering, and Sales to amplify technical content, shape roadmap with market insights, and build systems that make the whole company better at marketing.
Requirements
- 5-7+ years of B2B marketing experience with at least 3 years of marketing to developers or technical audiences
- Proven demand generation chops - Track record of building and scaling acquisition funnels with measurable impact on pipeline and revenue
- Strong instincts for technical messaging - ability to translate complex developer tools into clear value props and positioning (please share samples in application)
- Resourceful executor with startup DNA - You've thrived in lean environments where you've personally built landing pages, written ad copy, managed event logistics, created sales decks, and jumped in wherever needed to move the needle
- Cross-functional collaboration - Experience partnering with Product, Sales, and DevRel/Community teams in fast-moving environments
Preferred
- Built marketing at Series A-C stage startups - as an early hire
- Worked in developer productivity categories (devtools, infrastructure, API) and understand developer workflows, pain points, and buying behavior
- Managed agencies or contractors to extend your leverage
- Technical background
- Based in SF/Bay Area and comfortable with Pacific Time working hours
Benefits
- Unlimited PTO
- Competitive salary and equity
- Work-life balance
- Flexibility to be fully or partly remote
- Up to $200/month stipend for coworking space for remote folks
- Few meetings, so you can ship fast and focus on building
- One Medical membership on us!
- Top-notch medical, dental, vision, short-term disability, long-term disability, and life insurance
- All insurance is 100% company-paid ($0 premiums) for employees and highly subsidized for dependents
- FSA, HSA with company contributions, and pre-tax commuter benefits
Initialized Capital
5.0 Glassdoor
We set the standard in seed stage venture capital, backing founders with grit, audacity, and a spark of rebellion. We test for obsession and intellectual honesty and make it clear we mirror that mentality. We're excited by what could be, resilient in the face of challenge, ambitious, empathetic, and collaborative. Our team is built for what you need now, guiding you and helping develop your skills in every facet of your business, but most crucially, what you need at seed: building your company and team, refining your story, reaching product market fit, and raising your next round.Initialized invests across all sectors and is an early backer of companies like Coinbase, Instacart, Rippling, Flexport, and Flock Safety. With $3B+ in assets under management, our portfolio includes 175+ companies worth close to $200B in company valuations, with 28+ valued at $1B or more.
Founded in 2012
San Francisco, California, USA
26 employees (3 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
25.7K
Traffic Source Mix
Search
32.9%
Direct
51.4%
Referral
8.8%
Social
5.4%
Paid
1.4%
Headcount Trend
Current headcount: ~26
Marketing Team
Marketing Team Size
2 (8% of company)
Funding
Total Funding
$1.4B
Last Raise
$530M
Funding History
- Dec 2021Fund VI • $530M
- Dec 2021Opportunity Fund • $170M
- Aug 2020Initialized V, L.P. • $230M