Lead the enterprise-wide social media strategy across Turning Stone Enterprises and its portfolio of brands, establishing channel-specific strategies, audience growth plans, content priorities and performance goals.
Oversee the day-to-day management of all social media channels, ensuring consistent brand voice, timely execution, community engagement and adherence to platform best practices.
Lead the planning, development and execution of integrated social media campaigns that support key business initiatives, property openings, entertainment, hospitality, gaming, food & beverage, government communications and other strategic priorities.
Oversee all digital content production for social media and other digital platforms, partnering with videographers, photographers, editors and creative teams to develop compelling content from concept through final delivery.
Provide creative leadership for content development, including concepting, storyboarding, scripting, production planning, creative direction, scheduling and performance optimization.
Collaborate closely with Enterprise Marketing to ensure social media strategies complement paid media initiatives, support paid social campaigns and create seamless integration across owned, earned and paid channels.
Monitor emerging social media trends, platform updates, creator economy developments, AI tools and digital innovations, recommending new opportunities to improve performance and maintain industry leadership.
Establish social media measurement frameworks, monitors KPIs and audience insights, and provides strategic recommendations that improve engagement, audience growth, conversion and overall campaign performance.
Use data, analytics and consumer insights to continuously optimize content strategy, posting cadence, platform mix and creative execution.
Oversee social media governance, editorial planning, publishing standards and crisis response protocols to ensure brand consistency and reputation management across all channels.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations, or a related field required.
At least 7 years of progressive experience in social media, digital marketing, content production, or a related field, including a minimum of 5 years in a leadership role with a demonstrated track record of success.
Agency experience, or experience working in a similarly fast-paced, multi-brand environment, strongly preferred.
Extensive knowledge of social media strategy and platform best practices across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
Proven project management skills with the ability to lead multiple concurrent initiatives while managing internal teams, freelancers, and external vendors.
Exceptional written and verbal communication skills, with the ability to adapt messaging across audiences and platforms.

Preferred

Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Benefits

Paid weekly
Variety of schedules
Paid time off
Tuition assistance
Career-building professional development
Discounts from dining to fuel to concerts
Team Member appreciation events
Quality healthcare and dental benefits
A robust 401k retirement plan
Dealer School

Turning Stone Enterprises

Turning Stone Enterprises is the parent organization for all business operations of the Oneida Indian Nation. One of the largest employers in Central New York, Turning Stone Enterprises’ portfolio of hospitality, gaming and recreational destinations includes Turning Stone Resort Casino, YBR Casino & Sports Book, Point Place Casino, The Lake House at Sylvan Beach, The Cove at Sylvan Beach, Maple Leaf Market and SavOn convenience stores, an RV park, two marinas, a hunting preserve and salmon-fishing destination and Wáhta’ Maple Farm. Collectively, these properties offer guests from across the region and around the world five award-winning hotels, nearly 30 signature restaurants and dining venues, two spas, five golf courses, Las Vegas-style casino gaming, a state-of-the-art sports betting lounge, two concert venues and several nightlife venues.

Oneida, New York, USA

1.5K employees (153 in marketing)

www.turningstoneenterprises.com

Traffic Signals

Monthly Visitors

8.5K

Traffic Source Mix

28.6%

Direct

46.7%

Referral

5.8%

Social

17.3%

Paid

1.5%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size

99 (7% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Director of Social Media & Digital Content Production

Social Media Coordinator for Nightlife and Dining

Social Media Coordinator for Nightlife and Dining

Email Marketing Specialist

Brand Manager

All marketing roles in the US

All marketing roles in the US

Director of Social Media & Digital Content Production

Social Media Coordinator for Nightlife and Dining

Social Media Coordinator for Nightlife and Dining

Email Marketing Specialist

Brand Manager

Director of Social Media & Digital Content Production

Top 1% of applicants do these two things.

Job Description

Responsibilities

Requirements

Preferred

Benefits

Turning Stone Enterprises

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Director of Social Media & Digital Content Production

Social Media Coordinator for Nightlife and Dining

Social Media Coordinator for Nightlife and Dining

Email Marketing Specialist

Brand Manager

Director of Social Media & Digital Content Production

Top 1% of applicants do these two things.

Job Description

Responsibilities

Requirements

Preferred

Benefits

Turning Stone Enterprises

Traffic Signals

Headcount Trend

Marketing Team

Recent News