3 weeks ago
Marketing Manager
HSBC
Buffalo, NY (Hybrid)Full time$92K/yr – $137K/yr
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Marketing Manager
Buffalo, NY (Hybrid)
$92K/yr – $137K/yrSenior LevelFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-channel campaign planning and end-to-end delivery in a regulated environment, turning business goals into integrated plans, messaging and channel mix while partnering with product, sales, and compliance.
- Campaign ownership: lead end-to-end planning, asset development, launch, and post-campaign analysis.
- Stakeholder advisory: build trusted relationships and drive decisions with cross-geo teams and sponsors.
- Agency and asset governance: manage briefs, creative delivery, and brand-compliant assets.
Job Description
- Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels
- Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting
- Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations
- Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions
- Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance
- Create and maintain marketing toolkits and enablement materials to support consistent execution across teams
- Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines
- Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices
HSBC
3.9 Glassdoor
Opening up a world of opportunity for our customers, investors, ourselves and the planet.We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 58 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers. HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges.To view our social media terms and conditions please visit the following webpage: http://www.hsbc.com/social-TandCs
Founded in 2017
London, England, GBR
192K employees (4,810 in marketing)
76% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$342.7K
Traffic Source Mix
Search
39.2%
Direct
46.6%
Referral
9.9%
Social
3.2%
Paid
1%
Headcount Trend
Current headcount: ~191.6K
Marketing Team
Marketing Team Size
3,623 (2% of company)
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Debt, 4 months ago
Funding History
- Dec 2025Post IPO Debt • $1.5B
- Sep 2025Post IPO Debt • $1.5B
- Mar 2025Post IPO Debt • $6.5B