2 months ago
Social Media Lead
Archer
San Jose, CA (On-site)Full time$105K/yr – $131K/yr
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Social Media Lead
San Jose, CA (On-site)
$105K/yr – $131K/yrSenior Level5+ years expFull time
Posted 2 months ago
Job Summary
Own the social narrative for a highly technical aerospace brand, shaping strategy, executive storytelling, and real-time event coverage to drive audience growth and credibility.
- Social Strategy & Publishing: Own the calendar, content quality, and consistency across channels to grow audience and engagement.
- Executive Content & Platform Development: Lead thought leadership content, platform strategy, and long-form support for senior leaders.
- Event Coverage & Performance: Manage real-time coverage at events and translate channel data into actionable strategy.
Job Description
Responsibilities
- Own Archer’s social media strategy and publishing calendar across all brand channels, with accountability for content quality, consistency, and audience growth.
- Lead executive thought leadership content for Archer’s senior leadership team, including platform development, social copy, and supporting long-form content.
- Collaborate with in-house content producers and designers to concept and brief social-first content, video, stills, motion, and written, that reflects Archer’s brand and technical credibility.
- Drive community management and audience engagement across channels, developing the voice and tone playbooks that keep Archer’s presence consistent at scale.
- Partner with Communications, Marketing, and Product teams to plan and execute social coverage around major company milestones, press moments, product launches, and industry events.
- Serve as an embedded content lead at key events and activations across air shows, media days, executive appearances, owning real-time coverage and ensuring the story gets told well in the moment.
- Analyze channel performance, translate data into actionable insights, and regularly report to the VP of Marketing with recommendations that inform strategy.
Requirements
- 5-7+ years of experience in social media strategy and content, with a track record of building and scaling programs for brands with technical, complex, or mission-driven products.
- Exceptional writing skills. You can write in multiple voices, translate dense technical material into compelling content, and adapt tone across platforms without losing substance.
- Experience working within or alongside a PR/communications function, with strong instincts for how social and earned media reinforce each other.
- Proven ability to collaborate with production teams (video, design, motion) as a creative brief writer and project partner, not just a publisher.
- Comfortable operating in a high-velocity environment with shifting priorities, tight timelines, and high visibility.
- Willingness to travel for key events, including international air shows and industry conferences (approximately 10-20% travel).
- Experience in aerospace, defense, deep tech, or advanced hardware is a strong advantage.
- Familiarity with eVTOL, autonomy, or sustainable aviation technology is a plus.
- A passion for innovation, culture and content and a keen interest in shaping the future of urban transportation.
Preferred
- An ideal candidate for this role would be a well-organized, detail-oriented planner and creative that can communicate across teams and partners to develop world-class content and who is ingrained in culture and deep tech trends.
Archer
3.7 Glassdoor
Archer is designing and developing electric vertical takeoff and landing aircraft for use in urban air mobility networks. Archer’s mission is to unlock the skies, freeing everyone to reimagine how they move and spend time. Archer's team is based in Santa Clara, CA. To learn more, visit www.archer.com.
Founded in 2020
San Jose, California, USA
1.6K employees (80 in marketing)
73% recommend to a friend
83% CEO approval
Salaries
Posted range
$105K/yr – $131K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$3.5B
Last Raise
$650M
Post IPO Equity, 4 months ago
Funding History
- Nov 2025Post IPO Equity • $650M
- Jun 2025Post IPO Equity • $850M
- Feb 2025Post IPO Equity • $300M
Traffic Signals
Monthly Visitors
176.4K
Traffic Source Mix
Search
38.9%
Direct
50.2%
Referral
7.8%
Social
2.2%
Paid
0.7%
Headcount Trend
Current headcount: ~1.6K