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IRIS Software Group logo
5 months ago

Demand Marketing Manager

IRIS Software Group

USA (Remote)

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IRIS Software Group logo

Demand Marketing Manager

IRIS Software Group

USA (Remote)

In-houseMid level7+ years exp.
5 months ago
IRIS Software Group logo
IRIS Software Group

Demand Marketing Manager

USA (Remote)

Salary Not AvailableMid Level7+ years exp

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel demand generation and ABM for Managed Payroll, owning strategy, execution, and ROI with cross-functional leadership.

  • Own ABM and multi-channel campaigns targeting high-value accounts.
  • Must-have: 7+ years in B2B marketing with digital demand gen and ABM.
  • Standout: Proven ability to scale programs that drive measurable pipeline and revenue growth.

Job Description

Responsibilities

  • Lead the development and execution of integrated, multi-channel demand generation strategies to drive qualified pipeline and revenue growth for Managed Payroll solutions.
  • Own and optimize account-based marketing (ABM) programs, aligning closely with sales to target high-value accounts and accelerate deal velocity.
  • Collaborate with product marketing to refine messaging, positioning, and persona insights across the buyer journey.
  • Oversee campaign planning, execution, and performance analysis across digital channels including webinars, email, paid media, content syndication, and social media.
  • Manage relationships with internal stakeholders and external agencies to ensure timely delivery of high-impact marketing assets and programs.
  • Analyze campaign performance using marketing analytics tools; provide actionable insights and recommendations to improve ROI.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field; Master's degree a plus.
  • 7+ years of B2B marketing experience, with a strong emphasis on digital demand generation, content development and ABM.
  • Proven track record of building and scaling marketing programs that drive measurable pipeline and revenue growth.
  • Experience in marketing technology platforms such as Salesforce, Marketo, and analytics tools (Google Analytics, SEMrush, Search Console, Hotjar, etc.).
  • Strong leadership, project management, and cross-functional collaboration skills.
  • Excellent communication and presentation abilities.
  • Self-starter with a strategic mindset and a passion for driving results.
IRIS Software Group logo

IRIS Software Group

3.6 Glassdoor

IRIS Software Group is a leading business software and services provider, one of the UK’s largest privately held software companies. We help organisations to make better business decisions by developing integrated software solutions to minimise admin, make business processes more efficient and give more time to do what’s valued. We started 45 years ago as an accounting software company, and have evolved to be relied on by more than 100,000 customers across 135 countries across a range of business industries. We're also trusted by more than 50 of the Top 100 CPA firms in North America to manage core business operations. Visit irisglobal.com for more information. We invest heavily in development using the latest processes and technologies, driven by our Indian & Romanian Centres of Excellence to build the next generation of cloud based accounting software, cloud HCM and cloud education solutions. Almost one million UK employees are managed by our HR software and services, and one in six UK employees are paid through IRIS payroll solutions. We are the largest third-party online tax filer with the UK Government, and we are used by 54 of the top 100 US and 93 of the top 100 UK accountancy firms. We also serve over 12,000 schools and academies, and almost four million UK families use our apps to connect to their child’s school. In 2024, we won the Payroll Innovation Award at the 2024 Global Payroll Association Awards. We were also awarded Best EdTech product: School Management Solutions in the 2024 Global EdTech Awards and won the Technical Innovation - National Supplier Award at the OnRec Awards 2024. We were also recognised in the Infinigate UK Cloud Awards for EDGE Partner of the Year and Microsoft Security Partner of the Year.We are proud of our Great Place to Work accolades, including Best Workplaces in Tech, Best Workplaces for Wellbeing and Best Workplaces for Women.

Founded in 1978
Slough, England, GBR
2.9K employees (94 in marketing)
www.iris.co.uk
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
336K
Monthly Google Ads Budget
$382
Traffic Source Mix
Search
27.6%
Direct
36.3%
Referral
35.3%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
67 (2% of company)

Funding

Total Funding
$239.1M
Last Raise
$50.1M
Private Equity, 8 years ago

Funding History

  • May 2018
    Private Equity • $50.1M
  • Dec 2011
    Private Equity
  • Jul 2004
    Private Equity • $189M

Recent News

IRIS releases streamlined firm management system
Oct 7, 2025 • Accounting Today
IRIS Software Group Launches IRIS Firm Management Core to Transform Practice Management for Mid-Sized CPA Firms
Oct 6, 2025 • PR Newswire
IRIS Launches IFM Core for Mid-Market Accounting Firms
Oct 6, 2025 • CPA Practice Advisor
HALF OF UK WORKERS CALL FOR THE END OF THE MONTHLY PAY DAY, IRIS RESEARCH REVEALS
Sep 16, 2025 • Yahoo Finance
HALF OF UK WORKERS CALL FOR THE END OF THE MONTHLY PAY DAY, IRIS RESEARCH REVEALS
Sep 16, 2025 • PR Newswire UK
Staffology Payroll by IRIS review
Sep 15, 2025 • TechRadar
HEI Hotels & Resorts appoint IRIS to enhance F&B mobile ordering, guest experience and revenue opportunities
Sep 11, 2025 • Hospitality Net
Sovos Expands Global eInvoicing and Tax Compliance Coverage with Acquisition of IRIS' APAC Tax Technology Business
Aug 12, 2025 • Business Wire
IRIS Software Group Appoints Jason Dies as new Chief Executive Officer
Jul 17, 2025 • Yahoo Finance
IRIS Software Group Appoints Jason Dies as new Chief Executive Officer
Jul 17, 2025 • PR Newswire UK
IRIS Software Group Appoints Jason Dies as new Chief Executive Officer
Jul 17, 2025 • PR Newswire
Iris Group Wins Multiple Accolades across Two Prestigious ICT Mega Events
Jul 8, 2025 • IT Voice Media
Three in Five Brits Threaten to Quit if Employers Roll Back DEI, New Research by IRIS Software Group Reveals
Jun 25, 2025 • PR Newswire UK
Instead Secures Strategic Investment Round
May 23, 2025 • thesaasnews.com
IRIS Software Group and Payro Finance Announce Strategic Partnership to Help Small Businesses Meet Payroll with Confidence
May 22, 2025 • PR Newswire
Instead Receives Investment from IRIS Software Group
May 22, 2025 • FinSMEs
IRIS Software Group and Payro Finance Announce Strategic Partnership to Help Small Businesses Meet Payroll with Confidence
May 22, 2025 • GlobalFinTechSeries
IRIS Software Group Announces Strategic Investment in AI-Powered Tax Management Platform, Instead
May 20, 2025 • CPA Practice Advisor
IRIS Software Group Announces Strategic Investment in AI Powered Tax Management Platform, Instead
May 20, 2025 • PR Newswire Canada
Half of sole traders unprepared for looming tax reporting changes, new IRIS Software Group research shows
May 13, 2025 • PR Newswire UK
IRIS Expands HR Marketplace to Help Customers Unlock Employee Potential and Improve Retention
May 7, 2025 • PR Newswire UK
IRIS Software Group Unveils Unified Payroll Solution Amid Growing Demand
Apr 17, 2025 • Onrec
Neel Lee Chauhan Joins IRIS Software Group as Chief Product Officer to Spearhead Product Innovation
Apr 3, 2025 • EdTech Innovation Hub
New Research by IRIS Software Group: school leaders call for urgent intervention from Chancellor to address SEND crisis
Mar 20, 2025 • prnewswire.co.uk
IRIS Software Group modernises HR solutions with Cascade redesign, new staffology mobile app, and expanded HR marketplace
Feb 4, 2025 • Onrec
New survey from Iris Software Group reveals gap in preparedness
Jan 28, 2025 • prnewswire.co.uk
New chief revenue officer for IRIS Software Group
Jan 15, 2025 • Insider Media Ltd
IRIS Software Group names new chief revenue officer
Jan 12, 2025 • Bdaily
IRIS Makes Enhancements to Firm Management Solution
Jan 8, 2025 • CPA Practice Advisor
IRIS Americas Expands its Fully Integrated IRIS Firm Management (IFM) Solution
Jan 8, 2025 • PR Newswire
IRIS Americas Expands its Fully Integrated IRIS Firm Management (IFM) Solution
Jan 8, 2025 • Canada NewsWire
IRIS Software Group Deepens its Commitment to Customer Service
Jan 7, 2025 • PR Newswire
IRIS Appoints Chief Revenue Officer Jack Sebbag to Propel Global Expansion
Jan 7, 2025 • Canada NewsWire
IRIS Software Group Deepens its Commitment to Customer Service
Jan 7, 2025 • Canada NewsWire
IRIS Appoints Chief Revenue Officer Jack Sebbag to Propel Global Expansion
Jan 7, 2025 • PR Newswire
IRIS Software Group Deepens its Commitment to Customer Service
Jan 7, 2025 • prnewswire.co.uk
Elona Mortimer-Zhika steps down as CEO of $4bn IRIS Software
Dec 19, 2024 • BusinessCloud
IRIS announces management team changes for 2025
Dec 18, 2024 • Morningstar, Inc.
IRIS announces management team changes for 2025
Dec 18, 2024 • PR Newswire
IRIS Software Group unveils IRIS Recruitment: a streamlined solution for end-to-end talent lifecycle management
Dec 12, 2024 • Onrec
IRIS Software Group to acquire Dext Software
Dec 4, 2024 • International Accounting Bulletin
IRIS Software Group agrees reported £500m+ deal for Dext
Dec 4, 2024 • BusinessCloud
IRIS Software Group Announces Intent to Acquire Dext Software Ltd.
Dec 3, 2024 • PR Newswire
Hg-backed software provider Dext in £500m sale to Iris
Dec 2, 2024 • Sky News
IRIS Software Group packages the Equality, Diversity and Inclusion (smaller employers) 2024 Award
Nov 20, 2024 • Personnel Today
New IRIS Software Group Research Shows Correlation Between Teacher Satisfaction and Pupil Outcomes
Nov 11, 2024 • PR Newswire UK
IRIS’ Digital Ordering chosen by The Hoxton, Poblenou to boost F&B revenue and free up staff time
Nov 6, 2024 • Hospitality Net
IRIS Software launches new cloud-based accounting suite
Nov 4, 2024 • International Accounting Bulletin
IRIS Software Group unveils IRIS Elements Enterprise for accountancy firms serving complex clients
Nov 4, 2024 • prnewswire.co.uk
IRIS Software Group Adds Welsh Language Option to Staffology HR
Jun 13, 2024 • PRNewswire UK
IRIS Software Group Unveils Generative AI, Chatbot and Automation Features for HR, Recruitment and Payroll Professionals
Jun 12, 2024 • PRNewswire UK
IRIS Software Group announces uptake growth
Jun 1, 2024 • The Business Magazine
IRIS Software Group acquires online school management system
May 28, 2024 • The Business Magazine
IRIS Software Group acquires myPay Solutions
May 28, 2024 • The Business Magazine
IRIS Software Group Unveils IRIS Elements Central Business Review, Client Dashboard Module
May 15, 2024 • PRNewswire UK
LGP and Hg grow Iris Software with Swipeclock add-on; Industry awaits appeals court ruling on private funds rule
May 15, 2024 • PE HUB
IRIS Software Group Acquires Swipeclock
May 15, 2024 • PRNewswire
Survey by IRIS Software Group Reveals 90% of UK Accountants Charge Between £126 to £400 for a Tax Return
May 14, 2024 • PRNewswire UK
IRIS Software Group Appoints Gus Malezis as non-executive Chairman
May 7, 2024 • PRNewswire
IRIS Software Group Appoints Neel Lee Chauhan as Chief Product Officer
Apr 4, 2024 • PR Newswire
HubSync Partners with IRIS Software Group to Offer Leading-Edge Document Generation and Client Experience Solutions
Mar 11, 2024 • PRNewswire UK
IRIS Software Group achieves 'Built for NetSuite' status
Feb 13, 2024 • PRNewswire UK
Iris Software receives private equity investment at £3.15B valuation
Dec 25, 2023 • SiliconANGLE
IRIS Software Group secures major US investment from Leonard Green & Partners
Dec 23, 2023 • TradingView
Hg-backed IRIS Software Group acquires HR software firm
Nov 16, 2023 • Real Deals
Equifax Announces Integration with IRIS Software Group
Jan 1, 1970 • PR Newswire
IRIS Software Group Expands Human Resources Offerings to the Americas
Jan 1, 1970 • TecHR
IRIS Software Group Limited, acquired Networx
Jan 1, 1970 • MandASoft
IRIS Software Group Limited, purchased myPay Solutions from Thomson Reuters
Jan 1, 1970 • MandASoft
IRIS Software Group Limited, acquired AccountantsWorld
Jan 1, 1970 • MandASoft
IRIS Software Group Brings Dedicated Outsourcing to Accounting Firms in the Americas
Jan 1, 1970 • Global FinTech Series
Hg Capital’s IRIS Software Group acquires Paycheck Plus
Jan 1, 1970 • Real Deals Magazine
Revolut, IRIS Software Group Partner on Early Salary Access
Jan 1, 1970 • Crowdfund Insider
IRIS Software Group names Alys Reynders Chief Marketing Officer
Jan 1, 1970 • PR Newswire
Equifax to cut underwriting time with IRIS Software Group
Jan 1, 1970 • HousingWire