Own end-to-end CRM strategy and execution across email, push, in-app, and onsite channels, aligning product marketing, segmentation, and AI-driven personalization to optimize lifecycle outcomes.

Lead cross-functional partnerships with product and marketing
Leverage AI-driven personalization and data insights to drive engagement and growth

Job Description

Responsibilities

Campaign Strategy & Execution: Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance.
Product Marketing Alignment: Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption.
Segmentation & Personalization: Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the customer journey.
Onsite CRM & Retargeting: Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates.
Performance Tracking & Reporting: Meticulously analyze campaign performance and user behavior data to identify trends, optimize content and targeting strategies, and share actionable insights with cross-functional teams. Prepare and present regular performance reports to stakeholders.
Customer Journey Mapping: Develop and refine customer journey maps to visualize and understand key touchpoints and interactions throughout the customer lifecycle. Identify opportunities for optimization and personalization at each stage.
AI-Driven Personalization & Optimization: Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.

Requirements

3–5 years of demonstrated experience in CRM or lifecycle marketing, preferably with a digital product or subscription-based business.
Deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices.
Strong analytical and data-driven mindset; ability to derive actionable insights from data and use them to inform strategic decisions and measure results.
Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.
Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
Proven ability to operate effectively with a global-first mindset
Excellent cross-functional collaboration and communication skills. Ability to work effectively with diverse teams and stakeholders.
Detail-oriented with strong project management and organizational skills. Ability to manage multiple projects simultaneously and meet deadlines.
Creative problem-solver with a passion for innovation and customer-centricity.

Benefits

Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
“Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
Donation matching. Give back? Give more! We match qualifying charitable donations annually.
Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
Travel perks. We believe that travel is employee development, so we provide discounts and more.
Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
Health benefits. We offer great coverage and competitive premiums.
Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following:www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, www.viator.com.* Source: SimilarWeb, unique users de-duplicated monthly, September 2023** Source: Tripadvisor internal log files

Founded in 2000

Needham Heights, Massachusetts, USA

www.tripadvisor.com

Traffic Signals

Monthly Google Ads Budget

$3.5M

Marketing Team

Median Career Experience

14 years

Median Tenure

5.2 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$1.3B

Last Raise

$160M

Post IPO Equity, 9 months ago

Funding History

Jul 2025
Post IPO Equity • $160M
Mar 2025
Post IPO Debt • $350M
Jul 2024
Post IPO Debt • $500M

Recent News

How Investors Are Reacting To Tripadvisor (TRIP) Analyst Upgrade and Upward Earnings Estimate Revisions

Oct 14, 2025 • Yahoo Finance

What is Georgia's best, most unique restaurant? Tripadvisor ranks 24 that are one of a kind

Oct 7, 2025 • The Augusta Chronicle

These 3 Georgia restaurants are the best for date nights in the US, Tripadvisor says

Oct 4, 2025 • Savannah Morning News

Responsibilities

Campaign Strategy & Execution: Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance.
Product Marketing Alignment: Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption.
Segmentation & Personalization: Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the customer journey.
Onsite CRM & Retargeting: Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates.
Performance Tracking & Reporting: Meticulously analyze campaign performance and user behavior data to identify trends, optimize content and targeting strategies, and share actionable insights with cross-functional teams. Prepare and present regular performance reports to stakeholders.
Customer Journey Mapping: Develop and refine customer journey maps to visualize and understand key touchpoints and interactions throughout the customer lifecycle. Identify opportunities for optimization and personalization at each stage.
AI-Driven Personalization & Optimization: Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.

Requirements

3–5 years of demonstrated experience in CRM or lifecycle marketing, preferably with a digital product or subscription-based business.
Deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices.
Strong analytical and data-driven mindset; ability to derive actionable insights from data and use them to inform strategic decisions and measure results.
Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.
Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
Proven ability to operate effectively with a global-first mindset
Excellent cross-functional collaboration and communication skills. Ability to work effectively with diverse teams and stakeholders.
Detail-oriented with strong project management and organizational skills. Ability to manage multiple projects simultaneously and meet deadlines.
Creative problem-solver with a passion for innovation and customer-centricity.

Benefits

Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
“Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
Donation matching. Give back? Give more! We match qualifying charitable donations annually.
Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
Travel perks. We believe that travel is employee development, so we provide discounts and more.
Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
Health benefits. We offer great coverage and competitive premiums.
Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

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Job Summary

Job Description

Responsibilities

Requirements

Benefits

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Marketing Leadership

Funding

Funding History

Recent News

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Search Engine Marketing (SEM) Analyst (10173.957.14)

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Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Tripadvisor

Traffic Signals

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News