3 months ago
GTM Engineer
Asure Software
Austin, TX (On-site)Full time$120K/yr – $140K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
GTM Engineer
Austin, TX (On-site)
$120K/yr – $140K/yrMid Level5+ years expFull time
Posted 3 months ago
Job Summary
Own AI enabled GTM execution and revenue ops by turning data into scalable workflows across CRM and HCM foundations.
- Design, deploy, and optimize AI workflows integrated with CRM/HCM to lift lead qualification, outbound personalization, and proposals.
- Partner with Sales, Marketing, RevOps, and Product to identify high impact AI use cases and drive adoption through enablement.
- Define metrics and track impact on pipeline, conversion, and productivity while iterating on insights.
Job Description
- Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution (e.g., lead qualification, outbound personalization, proposal generation), ensuring seamless integration with CRM and HCM data systems
- Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
- Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
- Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
- Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
- Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities
- Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
- Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
- Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance
- Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
Asure Software
2.9 Glassdoor
Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help more than 100,000 small and mid-sized businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices offering ranges from online compliance tools to a fully outsourced HR department.
Founded in 1994
Austin, Texas, USA
630 employees (19 in marketing)
37% recommend to a friend
52% CEO approval
Salaries
Posted range
$120K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (2% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$92.3M
Last Raise
$1.7M
Post IPO Equity, 5 months ago
Funding History
- Oct 2025Post IPO Equity • $1.7M
- May 2024Post IPO Equity • $4.3M
- Mar 2024Post IPO Equity • $4.5M
Traffic Signals
Monthly Visitors
23K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
39.2%
Direct
53.2%
Referral
5.3%
Social
0.6%
Paid
1.7%
Headcount Trend
Current headcount: ~633
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.