2 months ago
Marketing Strategy Manager
OU Health
Oklahoma City, OK (On-site)Full time
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Marketing Strategy Manager
Oklahoma City, OK (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own the integrated, digital-first marketing program for OU Health service lines, coordinating CRM-driven campaigns, audience segmentation, and stakeholder storytelling to drive awareness, engagement, and patient conversion.
- Lead cross-functional planning and regular leadership updates across service lines to align on marketing priorities and impact.
- Own omnichannel campaigns from CRM to paid media and digital channels, with measurable KPIs across awareness, conversion, and retention.
Job Description
Responsibilities
- Leads cross-functional marketing planning, communication strategies, and consultative support to OU Health service lines as assigned.
- Develops and executes on comprehensive and integrated marketing plans for each service line, as well as for key enterprise initiatives and campaigns.
- Plans, develops, and manages CRM-based marketing campaigns to drive precision patient engagement, loyalty, and conversion; monitors campaign performance and reports on key metrics.
- Leverages patient personalization and audience segmentation tools to tailor marketing strategies that meet the unique needs of diverse patient populations.
- Champions a digital-first approach to patient marketing, leveraging digital channels, tools, and technologies to deliver timely, personalized, and scalable engagement across the patient journey - from awareness to conversion and retention.
- Provides analysis of marketing performance to key stakeholders and leaders. Creates and maintains marketing dashboards with KPIs.
- Develops creative briefs and conceives of initiatives, advertisements, and publications as assigned. Works across the larger Marketing team to accomplish these tasks.
- Meets with assigned service line leaders regularly and provides updates regularly to management and leadership teams for assigned areas. Supports additional projects as assigned.
- Collaborates with Digital Media team members to enhance SEO/SEM strategies and seamlessly integrate compelling storytelling into paid media tactics to maximize reach and engagement.
- Provides recommendations and a collaborative partner for the Community Partnerships team on outreach efforts related to OU Health strategic initiatives and service lines.
Requirements
- Education: Bachelor’s degree required.
- Degree in marketing, advertising, or business preferred.
- Experience: 5 years of professional work experience required.
- 2 or more years of experience in marketing and/or advertising preferred.
- The candidate should have experience developing integrated, omnichannel marketing plans and collaborating across cross-functional marketing teams.
- Licensure/Certifications/Registrations Required: None.
Preferred
- 2 or more years of experience in marketing and/or advertising preferred.
Benefits
- OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more.
OU Health
3.3 Glassdoor
At OU Health, we take pride in serving Oklahoma as a destination of choice for treating severe and life-threatening conditions. We are uniquely positioned as Oklahoma's flagship academic health system in partnership with the University of Oklahoma. Join us in inspiring hope and making a meaningful impact. You can be part of something greater than yourself, whether you’re a nurse, physician, student, or in another support role. Why OU Health? - Inclusive Culture: A workplace where everyone belongs. - Career Development: Opportunities for growth and advancement. - Innovation and Excellence: Encouraging innovative thinking and continuous improvement. We are proud to serve Oklahoma with advanced technology and expert care, leading with compassion, civility, and inclusion. Our values push us forward in our journey to become Oklahoma’s Employer of Choice. Be part of a community that values your unique skills and perspectives. Together, we can make OU Health the destination of choice for the healthcare needs of all Oklahoman’s.
Founded in 1910
Oklahoma City, Oklahoma, USA
3.3K employees (47 in marketing)
52% recommend to a friend
48% CEO approval
Traffic Signals
Monthly Visitors
656.3K
Monthly Google Ads Budget
$263.1K
Traffic Source Mix
Search
38.9%
Direct
55.9%
Referral
4.5%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~3.3K
Marketing Team
Marketing Team Size
42 (1% of company)
Median Career Experience
13 years
Median Tenure
3 years
People
HR / Recruitment
Marketing Leadership
Levi King
Vice President HR Strategy & Performance
At the company for 7 years 10 months
Heather Linder
Vice President, Brand and Growth Marketing
At the company for 2 years 1 month
Karlynn Kahoe
Director Talent Acquisition
At the company for 6 years 10 months
Natalie (Chapman) Rives
Director of Marketing Communications
At the company for 7 years 7 months
Funding
Total Funding
$1.7M
Last Raise
$1.7M
Grant, 3 years ago
Funding History
- Feb 2023Grant • $1.7M