Own GC AI's editorial strategy and content operations, leading a cross-channel program from strategy to delivery, while building a thought leadership engine and managing contributors to drive awareness and pipeline.

Job Description

Responsibilities

Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”
Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.

Requirements

A legal background required
5+ years in content marketing for a B2B SaaS company.
Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
Exceptional editorial instincts and writing/editing skills.
Experience commissioning and managing contributors, thought leaders, or SMEs.
Strong ability to write about a technical product.
Familiarity with SEO and content analytics.
Ability to juggle multiple initiatives, stakeholders, and deadlines.
Proven success partnering with sales, product, events, and PR.

Preferred

Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries

Benefits

exceptional benefits

GC AI

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.

Founded in 2023

San Francisco, California, USA

54 employees (9 in marketing)

gc.ai

Traffic Signals

Monthly Visitors

11.9K

Monthly Google Ads Budget

$88

Traffic Source Mix

28.6%

Direct

44.5%

Referral

8.9%

Social

16.9%

Paid

0.9%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size

7 (13% of company)

Median Career Experience

14.5 years

Median Tenure

0.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Mary Williams

Chief Marketing Officer

At the company for 1 year

Tracy Bennett

Head of Lifecycle & Demand Generation

At the company for 10 months

Abigail Fly

Senior Product Marketing Manager

At the company for 10 months

Funding

Total Funding

$11.6M

Last Raise

Series A, 10 months ago

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

GC AI

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Recent News

All marketing roles in the US

All marketing roles in the US

Content Marketing Manager

Marketing Operations Lead

Events Marketing Manager

Director of Product Marketing

Director of Product Marketing

Marketing & Web Designer

Product Marketing Manager

Content Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

GC AI

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Recent News