3 months ago
Director of Product Marketing
GC AI
USA (Hybrid)Full time$220K/yr – $260K/yr
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Director of Product Marketing
USA (Hybrid)
$220K/yr – $260K/yrDirector/ExecutiveFull time
Posted 3 months ago
Job Summary
Own product marketing leadership for a high-signal legal AI platform, shaping roadmaps, pricing, and revenue with a tight cross-functional loop across Product, Sales, CS, and RevOps.
- Own and scale the PMM organization with clear metrics tied to revenue and win rate.
- Define differentiated positioning across product lines and channels aligned to the Legal AI category.
- Lead pricing, packaging and monetization strategy using usage data and competitive insight.
Job Description
Responsibilities
- Lead and Scale Product Marketing
- Manage, mentor, and grow the PMM team; set strategy and operating rhythm
- Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing
- Shape Product Strategy and Roadmap
- Use customer, market, and competitive signals to influence roadmap and priorities
- Bridge external market dynamics and internal product decisions
- Own Positioning and Narrative
- Define differentiated messaging across product lines, segments, and channels
- Tie product positioning into the broader Legal AI category narrative
- Run Go-to-Market
Requirements
- 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
- Experience leading PMMs or managing a PMM function
- Strong background in pricing, packaging, and monetization strategy
- Proven ability to develop clear, differentiated messaging in complex markets
- Experience in marketing technical or AI-driven products
- Strong partnership instincts with Product, Sales, and CS
- Excellent writing, editing, and executive communication skills
- Ability to build structure, clarity, and process in fast-moving environments
- Hands-on and strategic, with a bias toward action and accountability
- High-growth, start-up experience
GC AI
GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.
Salaries
Posted range
$220K/yr – $260K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (13% of company)
Median Career Experience
14.5 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$11.6M
Last Raise
Series A, 10 months ago
Traffic Signals
Monthly Visitors
11.9K
Monthly Google Ads Budget
$88
Traffic Source Mix
Search
28.6%
Direct
44.5%
Referral
8.9%
Social
16.9%
Paid
0.9%
Headcount Trend
Current headcount: ~57